Senior Associate, Credit Card Product Marketing (Hybrid)
Capital One, Mc Lean, VA, United States
Senior Associate, Credit Card Product Marketing (Hybrid)
Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Senior Associate to drive product marketing strategy for Discover card products. This individual will curate acquisitions experiences that meet the needs of the everyday consumer looking to access credit and earn rewards. This role will be responsible for translating audience insights into marketing optimizations, designing learning agendas and collaborating with partners to launch new tactics. The marketer will be a member of the Discover Acquisition Marketing team which is responsible for managing the product positioning for credit cards and developing acquisition journeys to help customers find the right product for their lifestyle. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.
Key Responsibilities
Craft marketing strategy for credit card acquisitions, from building consideration through conversion
Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact
Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners on claims and messaging strategies
Translate and communicate business intent in a directive manner that partner teams can act on
Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
Champion the brand, ensuring that the strategies and messaging for each of our credit cards are in line with their respective audience’s needs
Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
The Ideal Candidate
Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
Has experience working with colleagues at varying levels, including senior leadership
Can operate in white space with limited support and contribute to the agenda
Is naturally curious, always seeking to know the why behind the why
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations
Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 2 years of experience in product marketing or multi-channel digital marketing
At least 2 years of experience developing marketing test frameworks, driving optimization plans and strategy
At least 2 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs
Preferred Qualifications
Bachelor's Degree in Marketing, Business or Communications
At least 1 year of experience marketing for financial services or another highly regulated industry
At least 1 year of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At least 1 year of experience working with marketing tech platforms, including data management platforms or customer relationship management systems
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation
Chicago, IL: $87,700 - $100,100
McLean, VA: $96,500 - $110,100
Riverwoods, IL: $87,700 - $100,100
Salary will be adjusted for other locations based on the associated pay range
Eligibility for performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI)
Benefits
Health, financial and other benefits supporting total well-being. Learn more at the Capital One Careers website.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Key Responsibilities
Craft marketing strategy for credit card acquisitions, from building consideration through conversion
Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing, business results and brand impact
Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
Serve as key liaison for and collaborate with cross-functional teams including business, channel/performance marketing, product marketing, creative, legal, operations and corporate communications partners on claims and messaging strategies
Translate and communicate business intent in a directive manner that partner teams can act on
Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
Champion the brand, ensuring that the strategies and messaging for each of our credit cards are in line with their respective audience’s needs
Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
The Ideal Candidate
Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization
Has experience working with colleagues at varying levels, including senior leadership
Can operate in white space with limited support and contribute to the agenda
Is naturally curious, always seeking to know the why behind the why
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations
Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 2 years of experience in product marketing or multi-channel digital marketing
At least 2 years of experience developing marketing test frameworks, driving optimization plans and strategy
At least 2 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs
Preferred Qualifications
Bachelor's Degree in Marketing, Business or Communications
At least 1 year of experience marketing for financial services or another highly regulated industry
At least 1 year of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At least 1 year of experience working with marketing tech platforms, including data management platforms or customer relationship management systems
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation
Chicago, IL: $87,700 - $100,100
McLean, VA: $96,500 - $110,100
Riverwoods, IL: $87,700 - $100,100
Salary will be adjusted for other locations based on the associated pay range
Eligibility for performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI)
Benefits
Health, financial and other benefits supporting total well-being. Learn more at the Capital One Careers website.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
#J-18808-Ljbffr