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Online Sales Consultant - Hybrid/Remote

Smith Douglas Homes, Huntsville, AL, United States


The Online Sales Consultant (OSC) is a professional sales role responsible for converting digital and inbound inquiries into qualified appointments and sales opportunities. This position serves as the first point of contact for prospective homebuyers and plays a critical role in driving revenue through strong lead engagement, follow-up discipline, and customer experience. This position will be hybrid/remote.

Responsibilities

Manage and convert inbound leads generated from digital marketing, website, phone, chat, and text channels.

Respond to all new leads within established response-time standards.

Qualify prospects based on timeline, budget, location, and financing readiness.

Set, confirm, and manage appointments for onsite sales teams.

Maintain consistent follow‑up and nurturing for long‑term prospects.

Customer Experience

Deliver a high‑quality, consultative sales experience aligned with the company’s brand and values.

Educate prospects on communities, floorplans, pricing, incentives, and the homebuying process.

Build trust and rapport while guiding prospects toward next steps.

Accurately document all prospect interactions in the CRM (HubSpot or equivalent).

Execute standardized sales processes, workflows, and communication templates.

Maintain data integrity, task completion, and pipeline accuracy.

Partner closely with onsite sales teams to ensure smooth appointment handoffs and follow‑through.

Collaborate with Marketing to provide feedback on lead quality and campaign performance.

Coordinate with Mortgage partners to align prospects with financing solutions when appropriate.

Performance & Accountability

Meet or exceed individual performance goals tied to bonus compensation, including:

Speed‑to‑lead standards

Lead‑to‑appointment conversion

Appointment kept rate

Contribution to net sales

Participate in ongoing training, coaching, and performance reviews.

Qualifications

2+ years of inside sales, online sales, or customer engagement experience (homebuilding or real estate preferred).

Proven success in a salaried sales role with performance‑based incentives.

Strong phone presence and professional written communication skills.

Experience with CRM systems (HubSpot strongly preferred).

Highly organized with strong time‑management skills.

Self‑directed, results‑oriented, and accountable.

Real estate license required where applicable or willingness to obtain.

Sales acumen and consultative selling approach.

Strong follow‑up discipline and urgency.

Customer‑focused mindset.

Data‑driven and tech‑enabled.

Collaborative, team‑oriented attitude.

We are an equal employment opportunity employer and a certified Drug Free Workplace.

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