Product Marketing Manager (Beverages/Live Más Café)
Taco Bell, Irvine, CA, United States
About the Job:
As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell's beverage-centric Live Más Café store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners.
The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast‑paced environment. This person can inspire cross‑functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact.
The Day‑to‑Day:
Manage day‑to‑day Live Más Café workstream, overseeing multiple facets spanning across beverage menu innovation, store design, and operational frameworks to ensure scalable success.
Lead a cross‑functional team on Live Mas Café to plan & deliver the innovation pipeline, product launches, and limited time offers.
Lead the strategy and execution of 2026 U.S. market expansion, defining objectives, shaping test design, aligning cross‑functional teams to deliver operational excellence, capture key learnings, and build the blueprint for future national scale.
Drive cross‑functional leadership alignment discussions to progress key workstreams and projects, including but not limited to product exploration, creative development, merchandising briefs and launch plans.
Collaborate with cross‑functional partners including Consumer Insights, Food Innovation, Brand, Finance, Tech, and Operations on product commercialization, forecasting and performance reporting, local store marketing, and overall go‑to‑market execution of new store launches.
Translate business insights and consumer learnings into strategic tactics and levers that continue sustain store Live Más Café performance and drive incremental growth.
Engage and coordinate with key franchisee partner, maintaining regular touchpoints and alignment to support store‑level launches and drive consistent operational success.
Coach and develop a product marketing team to enable and deliver key goals & responsibilities.
Qualifications:
BA or BS Degree; MBA preferred.
Minimum 8+ years of relevant experience including 3‑5 years on well‑established CPG product or in QSR/Restaurant industry preferred.
Demonstrated leadership, project management, and planning skills.
Experience developing and tracking Marketing KPIs.
Positive, can‑do attitude and collaborative leadership style.
Genuine passion for food and customer experience.
Strong analytical and creative problem‑solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Strategic and creative thinker and storyteller
Inspiring and collaborative leader
Driven and curious innovator
Solutions‑oriented problem solver
Adaptable and organized operator
Benefits & Compensation:
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range: $137,900 to $155,000 annually + bonus eligibility + benefits
Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
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The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast‑paced environment. This person can inspire cross‑functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact.
The Day‑to‑Day:
Manage day‑to‑day Live Más Café workstream, overseeing multiple facets spanning across beverage menu innovation, store design, and operational frameworks to ensure scalable success.
Lead a cross‑functional team on Live Mas Café to plan & deliver the innovation pipeline, product launches, and limited time offers.
Lead the strategy and execution of 2026 U.S. market expansion, defining objectives, shaping test design, aligning cross‑functional teams to deliver operational excellence, capture key learnings, and build the blueprint for future national scale.
Drive cross‑functional leadership alignment discussions to progress key workstreams and projects, including but not limited to product exploration, creative development, merchandising briefs and launch plans.
Collaborate with cross‑functional partners including Consumer Insights, Food Innovation, Brand, Finance, Tech, and Operations on product commercialization, forecasting and performance reporting, local store marketing, and overall go‑to‑market execution of new store launches.
Translate business insights and consumer learnings into strategic tactics and levers that continue sustain store Live Más Café performance and drive incremental growth.
Engage and coordinate with key franchisee partner, maintaining regular touchpoints and alignment to support store‑level launches and drive consistent operational success.
Coach and develop a product marketing team to enable and deliver key goals & responsibilities.
Qualifications:
BA or BS Degree; MBA preferred.
Minimum 8+ years of relevant experience including 3‑5 years on well‑established CPG product or in QSR/Restaurant industry preferred.
Demonstrated leadership, project management, and planning skills.
Experience developing and tracking Marketing KPIs.
Positive, can‑do attitude and collaborative leadership style.
Genuine passion for food and customer experience.
Strong analytical and creative problem‑solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Strategic and creative thinker and storyteller
Inspiring and collaborative leader
Driven and curious innovator
Solutions‑oriented problem solver
Adaptable and organized operator
Benefits & Compensation:
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range: $137,900 to $155,000 annually + bonus eligibility + benefits
Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
#J-18808-Ljbffr