Product Marketing Associate, Innovation
Taco Bell, Irvine, CA, United States
About the Job
At Taco Bell, we aren't just looking for candidates. We are looking for dynamic, visionary problem solvers that have a passion for innovation and the ability to collaborate with cross‑functional teams of associates across multiple disciplines.
As part of Taco Bell's Product Marketing team, you will play a critical role in identifying key consumer insights, ideating and creating new products, supporting teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products and tests into the marketplace to drive sales growth. You will work cross‑functionally with associates across the company and have the opportunity to make an immediate impact.
The Day‑to‑Day
Analyze competitive food & beverage landscape, and new & emerging food trends to support the identification of new menu innovation opportunities
Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts and execute product test plans
Partner with Coach, Consumer Insights and Product Development partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
Support test market calendar execution by collaborating with cross‑functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners
Is This You?
BA or BS Degree required; MBA preferred.
2+ years industry experience preferred.
Positive, can‑do attitude and collaborative leadership style.
Relevant experience in well‑established CPG products or in QSR/Restaurant industry.
Genuine passion for food and customer experience.
Strong analytical and creative problem‑solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Work‑Hard, Play‑Hard
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range: $98,400‑$113,000 annually + bonus eligibility + benefits
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
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As part of Taco Bell's Product Marketing team, you will play a critical role in identifying key consumer insights, ideating and creating new products, supporting teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products and tests into the marketplace to drive sales growth. You will work cross‑functionally with associates across the company and have the opportunity to make an immediate impact.
The Day‑to‑Day
Analyze competitive food & beverage landscape, and new & emerging food trends to support the identification of new menu innovation opportunities
Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts and execute product test plans
Partner with Coach, Consumer Insights and Product Development partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
Support test market calendar execution by collaborating with cross‑functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners
Is This You?
BA or BS Degree required; MBA preferred.
2+ years industry experience preferred.
Positive, can‑do attitude and collaborative leadership style.
Relevant experience in well‑established CPG products or in QSR/Restaurant industry.
Genuine passion for food and customer experience.
Strong analytical and creative problem‑solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Work‑Hard, Play‑Hard
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range: $98,400‑$113,000 annually + bonus eligibility + benefits
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
#J-18808-Ljbffr