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Product Marketing Associate, Innovation

KFC Corporation, Irvine, CA, United States


About the Job At Taco Bell, we aren’t just looking for candidates. We are looking for dynamic, visionary problem solvers that have a passion for innovation and the ability to collaborate with cross-functional teams of associates across multiple disciplines.

As part of Taco Bell’s Product Marketing team, you will have the opportunity to play a critical role in identifying key consumer insights, ideating to create new products, supporting teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products and tests into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company and will have the opportunity to make an immediate impact on the business.

Candidates should have a passion for the consumer, a love of marketing and product development, strong interpersonal skills, and the ability to adapt quickly to a fast-paced business environment. We’re looking for strong, team-oriented leaders that are a fit with our dynamic recognition culture and want to “Live Más!”

The Day-to-Day

Analyze competitive food & beverage landscape, and new & emerging food trends to support the identification of new menu innovation opportunities

Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts and execute product test plans

Partner with Coach, Consumer Insights and Product Development partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals

Support test market calendar execution by collaborating with cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners

Is This You?

BA or BS Degree required; MBA preferred.

2+ years industry experience preferred.

Positive, can-do attitude and collaborative leadership style.

Relevant experience in well-established CPG products or in QSR/Restaurant industry.

Genuine passion for food and customer experience.

Strong analytical and creative problem solving skills.

Strong project management, presentation, and interpersonal/influencing skills.

Work-Hard, Play-Hard

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday

Onsite childcare through Bright Horizons

Onsite dining center and game room (yes, there is a Taco Bell inside the building)

Onsite dry cleaning, laundry services, carwash,

Onsite gym with fitness classes and personal trainer sessions

Up to 4 weeks of vacation per year plus holidays and time off for volunteering

Generous parental leave for all new parents and adoption assistance program

401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Salary Range: $98,400-$113,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the “Know Your Rights” poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.

Job Info

Job Identification 4882

Degree Level Bachelor's Degree

Job Schedule Full time

Locations Irvine, CA, United States (Hybrid)

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