Product Marketing Associate, Innovation
Taco Bell, Irvine, CA, United States
About the Job
As part of Taco Bell’s Product Marketing team, you will have the opportunity to play a critical role in identifying key consumer insights, ideating to create new products, supporting teams in the development of multiple product and/or promotional opportunities, formulating strategic marketing plans, and launching new products and tests into the marketplace to drive top‑line and bottom‑line sales growth. You will work cross‑functionally with associates across the company and will have the opportunity to make an immediate impact on the business.
Day‑to‑Day Responsibilities
Analyze competitive food & beverage landscape, and new & emerging food trends to support identification of new menu innovation opportunities.
Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts and execute product test plans.
Partner with Coach, Consumer Insights and Product Development partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals.
Support test market calendar execution by collaborating with cross‑functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners.
Qualifications
BA or BS Degree required; MBA preferred.
2+ years industry experience preferred.
Positive, can‑do attitude and collaborative leadership style.
Relevant experience in well‑established CPG products or in QSR/Restaurant industry.
Genuine passion for food and customer experience.
Strong analytical and creative problem‑solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Benefits
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday.
Onsite childcare through Bright Horizons.
Onsite dining center and game room.
Onsite dry cleaning, laundry services, carwash.
Onsite gym with fitness classes and personal trainer sessions.
Up to 4 weeks of vacation per year plus holidays and time off for volunteering.
Generous parental leave for all new parents and adoption assistance program.
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting.
Comprehensive medical & dental including prescription drug benefits and 100% preventive care.
Discounts, free food, swag and more benefits.
Salary Range: $98,400-$113,000 annually + bonus eligibility + benefits.
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees.
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Day‑to‑Day Responsibilities
Analyze competitive food & beverage landscape, and new & emerging food trends to support identification of new menu innovation opportunities.
Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts and execute product test plans.
Partner with Coach, Consumer Insights and Product Development partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals.
Support test market calendar execution by collaborating with cross‑functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners.
Qualifications
BA or BS Degree required; MBA preferred.
2+ years industry experience preferred.
Positive, can‑do attitude and collaborative leadership style.
Relevant experience in well‑established CPG products or in QSR/Restaurant industry.
Genuine passion for food and customer experience.
Strong analytical and creative problem‑solving skills.
Strong project management, presentation, and interpersonal/influencing skills.
Benefits
Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday.
Onsite childcare through Bright Horizons.
Onsite dining center and game room.
Onsite dry cleaning, laundry services, carwash.
Onsite gym with fitness classes and personal trainer sessions.
Up to 4 weeks of vacation per year plus holidays and time off for volunteering.
Generous parental leave for all new parents and adoption assistance program.
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting.
Comprehensive medical & dental including prescription drug benefits and 100% preventive care.
Discounts, free food, swag and more benefits.
Salary Range: $98,400-$113,000 annually + bonus eligibility + benefits.
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees.
#J-18808-Ljbffr