Director, Ketchum Analytics
Ketchum U.S., New York, NY, United States
About Ketchum
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. We work with the world’s leading brands, emerging start-ups, and everything in between. We are proud to have created some of the most celebrated campaigns in our industry. We aim to impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
Overview Ketchum’s Analytics team is hiring. We are looking for a
Director
who will serve as a leader for the team with deep knowledge of SEO, paid/digital measurement and evaluation. The ideal candidate has experience working with global clients and partners, and strong client management experience within an agency setting.
About the Job
Oversee and run media measurement tracking studies for PR, delivering high quality, insightful reports on time and on budget
Lead and continue to grow our Paid/Digital and Search Center of Excellence within Ketchum Analytics
Understand clients’ objectives and ensure analytics and research and insights deliverables meet those needs — and teach junior staff to see the bigger picture. Ensure all work tracks back to the original objectives
Manage budgets and teams on sizable accounts with responsibility for profitability, incremental growth, quality of account service and employee development. Be the final approval and point person, bringing senior leadership in as needed
Prepare and present reports regularly (Google Analytics, SERanking)
Create an SEO-driven content strategy by providing an editorial calendar for writers and manage writers for quality control
Develop the design and execution of projects leveraging data and methodologies to provide solutions (PESO frameworks, primary/secondary research, etc.)
Counsel non-research clients, stakeholders and partners on the right research to deliver against needs, execute the research and provide commercially relevant insights and recommendations
Assist client and account teams in thinking creatively about data and analytics
Identify new ways to contribute to a suite of research and analytics projects to support agency and departmental offerings
Develop future leaders and innovators in media and analytics
Qualifications
7+ years of research experience; advanced degree in a relevant field is desirable but not required
Deep media measurement experience
Experience with media analysis/listening tools (social/digital, paid, SEO and traditional media)
Experience with SEO tools such as AHREFS, SEMRUSH, BrightEdge, Search Console, Page Optimizer Pro
Ability to work with minimal supervision and manage multiple projects concurrently
Strong teamwork and the ability to work with staff across offices and time zones
Strong client service and management skills
Demonstrated ability to showcase the value of research to non-research clients and stakeholders
Ability to tell a story with data and build relationships with clients and partners at all levels
Additional skills/experience (desirable)
Global research experience
Python, R, Q, SPSS
Primary and secondary research experience and sample design knowledge
Secondary databases (e.g., YouGov, Canvas8, comScore, Quid)
What We Offer
Hybrid Workplace: Three days a week in the office
Comprehensive benefits program
Paid maternity/paternity leave
Family-forming benefits
Employee recognition program
Generous paid time off, including vacation, wellness, and holidays
Development opportunities to enhance personal and professional life
Monthly cell phone and Wi‑Fi reimbursement
Apply for this job Interested? We’ve got an opportunity for you.
Note:
This description may include standard application steps; only relevant fields are listed below for applicants.
#J-18808-Ljbffr
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. We work with the world’s leading brands, emerging start-ups, and everything in between. We are proud to have created some of the most celebrated campaigns in our industry. We aim to impact the world – and how it responds to ideas – through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!
Overview Ketchum’s Analytics team is hiring. We are looking for a
Director
who will serve as a leader for the team with deep knowledge of SEO, paid/digital measurement and evaluation. The ideal candidate has experience working with global clients and partners, and strong client management experience within an agency setting.
About the Job
Oversee and run media measurement tracking studies for PR, delivering high quality, insightful reports on time and on budget
Lead and continue to grow our Paid/Digital and Search Center of Excellence within Ketchum Analytics
Understand clients’ objectives and ensure analytics and research and insights deliverables meet those needs — and teach junior staff to see the bigger picture. Ensure all work tracks back to the original objectives
Manage budgets and teams on sizable accounts with responsibility for profitability, incremental growth, quality of account service and employee development. Be the final approval and point person, bringing senior leadership in as needed
Prepare and present reports regularly (Google Analytics, SERanking)
Create an SEO-driven content strategy by providing an editorial calendar for writers and manage writers for quality control
Develop the design and execution of projects leveraging data and methodologies to provide solutions (PESO frameworks, primary/secondary research, etc.)
Counsel non-research clients, stakeholders and partners on the right research to deliver against needs, execute the research and provide commercially relevant insights and recommendations
Assist client and account teams in thinking creatively about data and analytics
Identify new ways to contribute to a suite of research and analytics projects to support agency and departmental offerings
Develop future leaders and innovators in media and analytics
Qualifications
7+ years of research experience; advanced degree in a relevant field is desirable but not required
Deep media measurement experience
Experience with media analysis/listening tools (social/digital, paid, SEO and traditional media)
Experience with SEO tools such as AHREFS, SEMRUSH, BrightEdge, Search Console, Page Optimizer Pro
Ability to work with minimal supervision and manage multiple projects concurrently
Strong teamwork and the ability to work with staff across offices and time zones
Strong client service and management skills
Demonstrated ability to showcase the value of research to non-research clients and stakeholders
Ability to tell a story with data and build relationships with clients and partners at all levels
Additional skills/experience (desirable)
Global research experience
Python, R, Q, SPSS
Primary and secondary research experience and sample design knowledge
Secondary databases (e.g., YouGov, Canvas8, comScore, Quid)
What We Offer
Hybrid Workplace: Three days a week in the office
Comprehensive benefits program
Paid maternity/paternity leave
Family-forming benefits
Employee recognition program
Generous paid time off, including vacation, wellness, and holidays
Development opportunities to enhance personal and professional life
Monthly cell phone and Wi‑Fi reimbursement
Apply for this job Interested? We’ve got an opportunity for you.
Note:
This description may include standard application steps; only relevant fields are listed below for applicants.
#J-18808-Ljbffr