AVP, Fleet Farm Analytics
Synchrony Financial, Draper, UT, United States
Role Summary
The AVP, Fleet Farm Analytics will lead Fleet Farm analytics and be responsible for influencing business strategies and engaging internal business teams across marketing, finance, credit and sales with data‑driven insights. He/she will also work closely with the client to deploy analytical insights and strategies around acquisition, EMOB, lifecycle, world spend and retention‑based strategies. The candidate should be analytically focused with proven experience influencing strategy, segmentation, campaign execution, targeting and optimizing marketing investment.
Our Way of Working Were proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in‑person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities
Partner with Marketing, Sales, and analytics members in India to develop integrated solutions to grow credit acquisition, incremental sales, and net income for a key retail client
Provide strategic thought leadership and influence Synchrony business leaders and client teams to implement marketing strategies based upon customer, financial and data‑driven insights
Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, acquisition optimization, retention opportunities and cost/benefit analysis to review with client and Synchrony marketing teams
Manage marketing analytics and strategy development for new product launches, customer acquisition, lifecycle, and retention initiatives.
Leverage internal and external customer information to understand customer propensities and derive/refine customer strategy.
Establish test and control strategies to measure bottom‑line impact of targeting strategies by leveraging internal and advanced analytical tools such as segmentation, and statistical models
Produce campaign analytics to track results of strategies deployed. Enhance test and learn culture through ongoing assessment of product and targeting strategies
Act as a strategy and analytic consultant for large‑scale initiatives, providing guidance and leadership for the design, analysis, and measurement phases of the project
Develop analysis for world spend on Fleet Farm MasterCard and create strategies to increase activation, trip frequency and overall sales growth to develop top‑of‑wallet use.
Perform other duties and/or special projects as assigned
Qualifications/Requirements
Bachelor's degree or in lieu of degree, high school diploma/GED and 9+ years of analytics experience.
5+ years of analytics experience with analytic tools including SAS/SQL
Ability and flexibility to travel for business as required
Desired Characteristics
Strong analytic and problem‑solving skills and ability to manage multiple projects and priorities.
Progressive experience in marketing or customer analytics role at multi‑product/multi‑channel financial services organization
Bachelors/Graduate degree in Analytic or Financial discipline
Python, R, Tableau and other statistical tool experience
Experience influencing and directing people outside of their reporting structure
Ability to provide wing‑to‑wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations, and presenting to client/product teams
Experience measuring marketing campaigns and interpreting results
Ability to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholders
Eligibility Requirements
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal Authorization Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at . Representatives are available from 8am 5pm Monday to Friday, Central Standard Time.
Compensation Grade/Level: 11 Salary range for this position is $115,000.00 - $200,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.
#J-18808-Ljbffr
Our Way of Working Were proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in‑person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities
Partner with Marketing, Sales, and analytics members in India to develop integrated solutions to grow credit acquisition, incremental sales, and net income for a key retail client
Provide strategic thought leadership and influence Synchrony business leaders and client teams to implement marketing strategies based upon customer, financial and data‑driven insights
Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, acquisition optimization, retention opportunities and cost/benefit analysis to review with client and Synchrony marketing teams
Manage marketing analytics and strategy development for new product launches, customer acquisition, lifecycle, and retention initiatives.
Leverage internal and external customer information to understand customer propensities and derive/refine customer strategy.
Establish test and control strategies to measure bottom‑line impact of targeting strategies by leveraging internal and advanced analytical tools such as segmentation, and statistical models
Produce campaign analytics to track results of strategies deployed. Enhance test and learn culture through ongoing assessment of product and targeting strategies
Act as a strategy and analytic consultant for large‑scale initiatives, providing guidance and leadership for the design, analysis, and measurement phases of the project
Develop analysis for world spend on Fleet Farm MasterCard and create strategies to increase activation, trip frequency and overall sales growth to develop top‑of‑wallet use.
Perform other duties and/or special projects as assigned
Qualifications/Requirements
Bachelor's degree or in lieu of degree, high school diploma/GED and 9+ years of analytics experience.
5+ years of analytics experience with analytic tools including SAS/SQL
Ability and flexibility to travel for business as required
Desired Characteristics
Strong analytic and problem‑solving skills and ability to manage multiple projects and priorities.
Progressive experience in marketing or customer analytics role at multi‑product/multi‑channel financial services organization
Bachelors/Graduate degree in Analytic or Financial discipline
Python, R, Tableau and other statistical tool experience
Experience influencing and directing people outside of their reporting structure
Ability to provide wing‑to‑wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations, and presenting to client/product teams
Experience measuring marketing campaigns and interpreting results
Ability to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholders
Eligibility Requirements
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal Authorization Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at . Representatives are available from 8am 5pm Monday to Friday, Central Standard Time.
Compensation Grade/Level: 11 Salary range for this position is $115,000.00 - $200,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.
#J-18808-Ljbffr