Senior Manager, Institutional Customer Marketing, Platforms, Portfolio & Brand
Pfizer, Lake Forest, IL, United States
What You Will Achieve
The US Commercial organization, part of the Global Hospital & Biosimilars organization, is comprised of over 200 products spanning more than 10 therapeutic areas with annual revenue over $2.5B.
Job Description The Senior Manager, Institutional Customer Marketing, is responsible for execution of marketing tactics for the U.S. Hospital & Biosimilar portfolio. You will support the Directors of Customer Marketing (Brands, Platforms and Portfolio) and partner with internal and agency partners to create and maintain product sales and marketing assets and digital platforms, effectively reaching key sterile injectable, biosimilar, and surgical customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs), and Integrated Delivery Networks (IDNs). This role is part of the US Hospital Marketing and Communications Team, supporting the promotional marketing and customer communications strategy for the US Hospital & Biosimilar business.
Responsibilities include cross‑functional collaboration with stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory, PGS, the internal marketing team, and external agency partners.
The Senior Manager reports directly to the Customer Marketing and Communications Lead.
Responsibilities
Drive tactical implementation and execution of marketing strategy throughout the Hospital and Biosimilar portfolio.
Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep‑Triggered Emails (RTEs), HQ Emails, print leave‑behinds, digital ads, and more.
Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.
Maintain and update content on Pfizer Hospital website in partnership with agency and Pfizer development partners.
Manage print resource utilization and distribution to support field‑force needs.
Prepare field‑force implementation guides and related resources to support customer‑facing colleague use of marketing assets.
Monitor marketing tactical performance, soliciting qualitative and quantitative input on marketing materials to identify continuous improvement.
Ensure all sterile injectable digital assets comply with Pfizer Digital Readiness Team (DRT) guidelines, coordinating required updates with Regulatory.
Monitor USPI label changes and update marketing resources accordingly.
Support development of marketing strategies and product launch plans, leveraging omnichannel approaches to drive effective customer communication and engagement.
Support content development at sterile injectables conventions and congresses.
Collaborate with Marketing and Communications colleagues to adopt omnichannel best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.).
Partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets, ensuring effective communication about platform and brand product availability and supply status.
Key Qualifications (Basic Requirements)
Undergraduate degree in marketing, business, or a related area.
7+ years of experience in pharmaceutical marketing and/or sales.
Preferred Requirements
Experience developing marketing assets and content; website management or development experience preferred.
Strong project management experience; track record of reliable and timely marketing planning and execution.
Demonstrated understanding of how marketing strategy and tactics advance business results.
Overall marketing skills including strategy, customer targeting, tactical planning, piece creation, digital advertising and social media, measurement and reporting. Experience with agency partners preferred.
Strong knowledge of healthcare and biopharmaceuticals industries; preferred knowledge of hospital generics/sterile injectables market.
Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation, and stakeholder management skills.
Excellent written and oral communication skills, including presentation/PowerPoint skills.
Ability to work to tight deadlines, manage multiple projects, and maintain professionalism under pressure.
Proactive self‑starter, team player, entrepreneurial mindset.
Experience with sterile injectables, surgical, and/or biosimilars preferred.
MBA preferred.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including influencing and collaborating with peers, developing and coaching others, and overseeing the work of colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid.
Compensation and Benefits The annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program. Benefits include a 401(k) plan with Pfizer matching contributions and an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer. U.S. work‑visa sponsorship (TN, O‑1, H‑1B, etc.) is not available for this role now or in the future.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
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Job Description The Senior Manager, Institutional Customer Marketing, is responsible for execution of marketing tactics for the U.S. Hospital & Biosimilar portfolio. You will support the Directors of Customer Marketing (Brands, Platforms and Portfolio) and partner with internal and agency partners to create and maintain product sales and marketing assets and digital platforms, effectively reaching key sterile injectable, biosimilar, and surgical customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs), and Integrated Delivery Networks (IDNs). This role is part of the US Hospital Marketing and Communications Team, supporting the promotional marketing and customer communications strategy for the US Hospital & Biosimilar business.
Responsibilities include cross‑functional collaboration with stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory, PGS, the internal marketing team, and external agency partners.
The Senior Manager reports directly to the Customer Marketing and Communications Lead.
Responsibilities
Drive tactical implementation and execution of marketing strategy throughout the Hospital and Biosimilar portfolio.
Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep‑Triggered Emails (RTEs), HQ Emails, print leave‑behinds, digital ads, and more.
Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.
Maintain and update content on Pfizer Hospital website in partnership with agency and Pfizer development partners.
Manage print resource utilization and distribution to support field‑force needs.
Prepare field‑force implementation guides and related resources to support customer‑facing colleague use of marketing assets.
Monitor marketing tactical performance, soliciting qualitative and quantitative input on marketing materials to identify continuous improvement.
Ensure all sterile injectable digital assets comply with Pfizer Digital Readiness Team (DRT) guidelines, coordinating required updates with Regulatory.
Monitor USPI label changes and update marketing resources accordingly.
Support development of marketing strategies and product launch plans, leveraging omnichannel approaches to drive effective customer communication and engagement.
Support content development at sterile injectables conventions and congresses.
Collaborate with Marketing and Communications colleagues to adopt omnichannel best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.).
Partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets, ensuring effective communication about platform and brand product availability and supply status.
Key Qualifications (Basic Requirements)
Undergraduate degree in marketing, business, or a related area.
7+ years of experience in pharmaceutical marketing and/or sales.
Preferred Requirements
Experience developing marketing assets and content; website management or development experience preferred.
Strong project management experience; track record of reliable and timely marketing planning and execution.
Demonstrated understanding of how marketing strategy and tactics advance business results.
Overall marketing skills including strategy, customer targeting, tactical planning, piece creation, digital advertising and social media, measurement and reporting. Experience with agency partners preferred.
Strong knowledge of healthcare and biopharmaceuticals industries; preferred knowledge of hospital generics/sterile injectables market.
Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation, and stakeholder management skills.
Excellent written and oral communication skills, including presentation/PowerPoint skills.
Ability to work to tight deadlines, manage multiple projects, and maintain professionalism under pressure.
Proactive self‑starter, team player, entrepreneurial mindset.
Experience with sterile injectables, surgical, and/or biosimilars preferred.
MBA preferred.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including influencing and collaborating with peers, developing and coaching others, and overseeing the work of colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid.
Compensation and Benefits The annual base salary for this position ranges from $124,400.00 to $207,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share‑based long‑term incentive program. Benefits include a 401(k) plan with Pfizer matching contributions and an additional Pfizer retirement savings contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer. U.S. work‑visa sponsorship (TN, O‑1, H‑1B, etc.) is not available for this role now or in the future.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
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