SEO Manager (Contract) Job at Mixbook in Redwood City
Mixbook, Redwood City, CA, United States
Overview
We are looking for a hands‑on SEO Manager (Contractor) to provide coverage across our SEO program. This role will ensure continuity across vendor management, technical SEO, content optimization, and performance reporting while our SEO lead is on leave. This is a highly executional role — ideal for someone who can quickly audit, prioritize, and drive progress across multiple SEO workstreams without heavy ramp time.
Key Responsibilities
Vendor Management & Execution
Review current vendor workstreams (link building + content) to understand what is in flight and identify any gaps or risks
Serve as the primary point of contact for external vendors
Ensure deliverables are on track, high quality, and aligned with strategy
Provide clear direction and feedback on:
Link acquisition quality and relevance
Content topics, briefs, and optimization opportunities
Identify opportunities to improve vendor output and efficiency
Technical SEO
Review current technical SEO initiatives and site health (crawlability, indexing, performance)
Monitor and flag any critical issues or regressions
Partner with Engineering as needed to prioritize and resolve issues
Validate technical implementations (schema, internal linking, site structure)
Ensure SEO best practices are maintained during site or product changes
On-Page Optimization
Audit existing priority pages and ongoing optimization efforts
Identify gaps and opportunities across:
Metadata (titles, descriptions)
Content structure and keyword alignment
Internal linking
Partner with content and product teams to implement updates
LLM / AI Search Visibility
Assess current visibility across AI-driven search surfaces (e.g., ChatGPT, Gemini, Perplexity)
Identify opportunities to improve brand and product presence
Partner with content vendors to shape content that improves LLM discoverability
Stay current on evolving best practices and apply learnings
Reporting & Insights
Review existing dashboards and reporting frameworks to ensure accuracy and clarity
Provide a weekly performance snapshot including:
Executive Summary
Traffic trends
Rankings (priority keywords/pages)
Key wins, risks, and changes in performance
Call out major shifts (algorithm updates, ranking changes, etc.)
Deliver clear, actionable insights — not just reporting
What Success Looks Like
SEO program runs smoothly with no disruption
Quick ramp through clear understanding of what’s already in motion
Vendors are aligned and delivering high-quality output
Key issues are proactively identified and addressed
Clear visibility into performance with actionable insights
No degradation in rankings, traffic, or overall SEO health
Qualifications
5+ years of hands‑on SEO experience with a D2C company (in‑house or agency)
Strong experience across:
Technical SEO
On‑page optimization
Content strategy
Experience with AI/LLM search trends
Proven ability to quickly audit and take ownership of in‑flight work
Experience managing external vendors
Strong analytical skills — able to translate data into action
Nice to Have
Experience with ecommerce or marketplace businesses
Experience working cross‑functionally with Product and Engineering
Familiarity with tools like Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog
Mixbook is an Equal Opportunity Employer. We are committed to creating an inclusive environment and to providing equal employment opportunities to all applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable law.
Mixbook provides reasonable accommodations to applicants with disabilities during the recruitment process. If you require accommodation to participate in the application or interview process, please let us know by reaching out to: careers@mixbook.com.
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Key Responsibilities
Vendor Management & Execution
Review current vendor workstreams (link building + content) to understand what is in flight and identify any gaps or risks
Serve as the primary point of contact for external vendors
Ensure deliverables are on track, high quality, and aligned with strategy
Provide clear direction and feedback on:
Link acquisition quality and relevance
Content topics, briefs, and optimization opportunities
Identify opportunities to improve vendor output and efficiency
Technical SEO
Review current technical SEO initiatives and site health (crawlability, indexing, performance)
Monitor and flag any critical issues or regressions
Partner with Engineering as needed to prioritize and resolve issues
Validate technical implementations (schema, internal linking, site structure)
Ensure SEO best practices are maintained during site or product changes
On-Page Optimization
Audit existing priority pages and ongoing optimization efforts
Identify gaps and opportunities across:
Metadata (titles, descriptions)
Content structure and keyword alignment
Internal linking
Partner with content and product teams to implement updates
LLM / AI Search Visibility
Assess current visibility across AI-driven search surfaces (e.g., ChatGPT, Gemini, Perplexity)
Identify opportunities to improve brand and product presence
Partner with content vendors to shape content that improves LLM discoverability
Stay current on evolving best practices and apply learnings
Reporting & Insights
Review existing dashboards and reporting frameworks to ensure accuracy and clarity
Provide a weekly performance snapshot including:
Executive Summary
Traffic trends
Rankings (priority keywords/pages)
Key wins, risks, and changes in performance
Call out major shifts (algorithm updates, ranking changes, etc.)
Deliver clear, actionable insights — not just reporting
What Success Looks Like
SEO program runs smoothly with no disruption
Quick ramp through clear understanding of what’s already in motion
Vendors are aligned and delivering high-quality output
Key issues are proactively identified and addressed
Clear visibility into performance with actionable insights
No degradation in rankings, traffic, or overall SEO health
Qualifications
5+ years of hands‑on SEO experience with a D2C company (in‑house or agency)
Strong experience across:
Technical SEO
On‑page optimization
Content strategy
Experience with AI/LLM search trends
Proven ability to quickly audit and take ownership of in‑flight work
Experience managing external vendors
Strong analytical skills — able to translate data into action
Nice to Have
Experience with ecommerce or marketplace businesses
Experience working cross‑functionally with Product and Engineering
Familiarity with tools like Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog
Mixbook is an Equal Opportunity Employer. We are committed to creating an inclusive environment and to providing equal employment opportunities to all applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable law.
Mixbook provides reasonable accommodations to applicants with disabilities during the recruitment process. If you require accommodation to participate in the application or interview process, please let us know by reaching out to: careers@mixbook.com.
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