Ads Marketing Strategist Job at Spotter in New York

Spotter, New York, NY, United States

Ads Marketing Strategist

Spotter empowers the world's best Creators with capital, data, and insights to scale their programming into sustainable media businesses. Through these partnerships, Spotter helps brands partner with creator-led franchises to unlock growth, amplify impact, and build lasting cultural relevance.

Spotter has already deployed over $980 million to Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment in 2026. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe.

The Ads Marketing Strategist position is an opportunity to join a high-growth start-up as an emerging creative and business-savvy marketing professional who is eager to build skills and help define the future of the Creator economy at one of its leading companies. In this role, you will support a growing Marketing team within Spotter Ads in the ideation, development, and execution of strategic partnerships between Creators and brands in the form of custom creative partnerships and best-in-class media solutions.

Responsibilities:

Working in collaboration with the wider Ads Marketing team, assist in the development of strategic recommendations in response to client requests (RFPs, proactive pitches, etc) that bring together a full-suite of advertising solutions (custom content, paid media, social extensions) within insight-driven proposals for brands + agencies
Driving the next era of creator-led entertainment by partnering with some of YouTube's top creators to develop original IP and build culture-driven formats designed for premium brand partnerships.
Partnering with Ads Research team to develop data-driven Creator recommendations that position key Creators as relevant and impactful partners for advertising campaigns
Assisting in the collaboration with internal sales, planning, and operations teams to create and position new ad products and opportunities for key categories and brands to drive revenue
Lead & facilitate the population and maintenance of a central repository for Ads Marketing & Growth materials, including case studies, wrap reports, and upcoming Creator tentpoles.
Stay on top of Creator and broader media ecosystem trends to Contribute to all Spotter Ads Trade Marketing initiatives, including but not limited to, sponsored & ownable events, social promotion, thought leadership and more.

Who You Are:

2-3+ years of experience in ad sales/integrated marketing at advertising agencies, media companies, or sales organizations OR partnerships at Creator or entertainment-focused firms.
College degree in marketing, business administration or related field preferred

Desired Skills and Competencies:

Strong storytelling and communication/presentation skills (written, verbal and visual) with ability to transform creative ideas, Creator content, and marketplace positioning into compelling materials and collateral to be utilized by sales team
Interest and knowledge Creators, as well as emerging technology and platforms, with a passion to continue learning about this dynamic category and what's next across the Creator economy, premium video ecosystems, pop culture, and adtech.
Experience crafting content and campaign strategies across platforms (with focus on YouTube) and content types, including branded content, Creator-led partnerships, and on-going series.
Proven ability to multitask and oversee multiple projects and priorities independently, all guided by a detail-oriented and organized mindset.
Understanding of wider media ecosystem
Creative problem solver and entrepreneurial spirit committed to helping fuel Spotter's growth with a can-do approach and desire and willingness to roll-up-their-sleeves.
Strong working knowledge of PowerPoint / Google Slides for visual storytelling

Why Spotter:

Medical insurance covered up to 100%
Dental & vision insurance
401(k) matching
Stock options
Discretionary PTO
Autonomy and upward mobility
Diverse, equitable, and inclusive culture, where your voice matters

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $80K-$90K salary per year. The range listed is just one component of Spotter's total compensation package for employees.

Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws. Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.

In Summary: Spotter empowers the world's best Creators with capital, data, and insights to scale their programming into sustainable media businesses . Spotter has already deployed over $980 million to Creators to reinvest in themselves and accelerate their growth . With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes . En Español: Ad Sales Marketing StrategistSpotter empodera a los mejores creadores del mundo con capital, datos e información para escalar su programación en negocios de medios sostenibles. A través de estas asociaciones, Spotter ayuda a las marcas a asociarse con franquicias lideradas por creadores para desbloquear el crecimiento, amplificar el impacto y construir una relevancia cultural duradera. En este papel, apoyará a un creciente equipo de Marketing & Growth dentro de Spotter Ads en la ideación, desarrollo y ejecución de asociaciones estratégicas entre Creadores e agencias del Creador Interinter en forma de alianzas creativas personalizadas y mejores soluciones para medios.Responsabilidades:Trabajar en colaboración con el equipo más amplio de Advertising Marketing and Growth, ayudando al desarrollo de recomendaciones estratégicas en respuesta a las solicitudes de los clientes (RFPs, etc.) que reúnen una serie completa de soluciones publicitarias dentro de propuestas basadas en conocimientos para las marcas Creator + AgenciesCreatorsInterTeam en la creación de oportunidades creadoras-primeras integradas en los próximos contenidos y series que demuestran el valor y el impacto del creador para las MarcasPartner Competition Research Team para desarrollar recomendaciones impulsadas por datos Creadores de anuncios y creadores de contenido como compañías creadoras y asociados (Consultraces), así como capacidades para crear nuevas tecnologías de marketing, promocionistas/comercialistas / empresas de mercadotecnología y actividades relacionadas con los siguientes tipos de eventos y acciones sociales, incluidas las campañas de comercialización y la promoción de contenido y sus competidores y su capacidad para mejorar las relaciones públicas y el nivel de trabajo, pero también las posibilidades de divulgación de ventas y gestión de productos y venta, así como las redes sociales y las áreas de negocio, o las organizaciones y las prácticas de marketing y las empresas, incluyendo: Google Drive, Google Docs, Google Sheets & Google Slides.Capacidad para aprender nuevos programas y procesos propietarios de forma rápida y competentePor qué Spotter: Seguro médico cubierto hasta el 100%Dental & Vision insurance401(k) matchingStock optionsDiscretionary PTOAutonomy and upward mobilityDiverse, equitativa e inclusiva cultura, donde su voz importaEn cumplimiento con la ley local, estamos divulgando la compensación o una gama de ellas, para los roles que se realizarán en Nueva York City. Los salarios reales varían y pueden estar por encima o por debajo del rango basado en varios factores incluyendo pero no limitado a conjuntos de habilidades; experiencia y capacitación; licencia y certificaciones; y otras necesidades empresariales y organizacionales. Una estimación razonable del alcance de pago es: $80K-$90K salario año de nacimiento. Los solicitantes que requieran adaptaciones razonables como parte del proceso de solicitud y/o entrevista deben notificarlo a un representante del Departamento de Recursos Humanos.