Customer Marketing & Retention Campaign Specialist

Customer Marketing & Retention Campaign Specialist Location: Hybrid Job Type: Full-Time Overview We are seeking a Customer Marketing & Retention Campaign Specialist to own ongoing customer communication programs focused on engagement, service awareness, referrals, and upgrades. This role is perfect for a marketer who excels in email strategy, campaign execution, content repurposing, and retention-focused messaging. Key Responsibilities Execute ongoing email and customer communication campaigns Build segmented outreach for current, former, and high-value customer groups Support program launches and promotional campaigns Repurpose educational and multimedia content into newsletters and nurture streams Drive awareness of products, services, and customer events Partner with support and communications teams on message development Monitor performance metrics and optimize for retention and conversion Maintain consistent messaging across email, app, and customer touchpoints Qualifications Experience in retention, lifecycle, or customer marketing Strong campaign execution and copywriting background Familiarity with Marketo or similar automation platforms Experience building segmented lists and managing customer journeys Strong project management and deadline management skills Data-driven approach to optimization and campaign ROI #J-18808-Ljbffr