Social Media and Digital Content Coordinator

Social Media and Digital Content Coordinator, Farnsworth Art Museum Reporting to: Director of Communications and Brand Strategy Located in Rockland, Maine Status: Full-time, benefits, on site Salary Range: $24- $26/hour General Description: The Social Media and Digital Content Coordinator is a key storyteller for the Museum, bringing art and culture to life across digital and print platforms. This role blends creativity and execution, offering the opportunity to expand its audience engagement. This full-time on site position includes benefits and is based in beautiful Rockland, Maine. Who you are: You are a creative storyteller who believes in the power of art and culture to connect communities. You have a strong visual eye and enjoy bringing ideas to life across digital and print platforms. Whether designing a social media post, laying out a brochure, or updating website content, you care about clarity, consistency, and impact. Most of all, you are curious about art, about people, and about how thoughtful communication can inspire engagement. Responsibilities Develop and execute engaging social media across Instagram, Facebook, LinkedIn, and TikTok to grow audience engagement and brand visibility. Track social engagement metrics and suggest improvements. Support brand consistency across materials, including print collateral, stationery, and donor communications. With the guidance from the Creative Director, execute design for a variety of print collateral materials including ads, posters, artwork labels, forms, business cards, stationery, flyers, posters, and signage. Collaborate on campaign planning and contribute creative ideas to support museum initiatives. Utilize tools such as Adobe Creative Suite (InDesign), WordPress, Constant Contact, Asana, and social media platforms to execute marketing initiatives. Help shape the Museum's digital presence by helping to maintain and enhance website content using WordPress. Manage and organize assigned marketing tasks using Asana and track project through to completion and delivery. Maintain the museum's image files and an archive of marketing materials. Show an interest in and curiosity of the Museum, its mission, collections, programs, and operations. Support and uphold organizational values of diversity, equity, and inclusion in all efforts. Qualifications Bachelor's degree in marketing, communications, graphic design, or equivalent professional experience Experience creating engaging content for Facebook, Instagram, and TikTok Graphic design experience, with video and editing a plus Effective written, verbal, and interpersonal communication skills Experience with WordPress, Constant Contact, and InDesign Prior experience with project management tools like Asana is a plus Ability to accomplish tasks with a high degree of accuracy Strong sense of organization, planning, and time management Ability to work independently and as a team member Equity Statement The Farnsworth Art Museum is committed to equity, inclusion, and diversity. We encourage candidates from all backgrounds to apply and support professional growth within our organization. Benefits This position is eligible for benefits including vacation, sick time, 12 holidays per year, medical, dental, vision, and life insurance as well as a 403b retirement plan with an employer match. About the Farnsworth Founded as a bequest of Lucy Copeland Farnsworth, the Museum opened its doors in 1948 in Rockland, Maine, with a singular mission to celebrate Maine's role in American art. The Farnsworth's primary purpose is to be a repository for American art objects related to Maine and a resource for all, including local and state residents, as well as tourists visiting from throughout the United States and abroad. Throughout the Museum's history, it has championed the unique role that Maine plays in the larger story of American art. The Farnsworth's collection of more than 15,000 works focuses on American art from the 18th century to the present, in all media, with a special emphasis on artists with deep connections to Maine. From purchasing works by a young Andrew Wyeth, becoming the first museum to do so, to collecting pieces by pivotal Maine artists such as Fitz Henry Lane, George Bellows, Rockwell Kent, Lynne Drexler, Lois Dodd, Daniel Minter, Ann Craven, and Jeremy Frey, the Museum has and will continue to represent the excellence of the arts in Maine. We are also broadening and diversifying collections to more fully reflect the breadth of Maine artists working today and the interests of our growing and multicultural audience. The Museum also cares for two historic properties: the Farnsworth Homestead, listed on the National Register of Historic Places in 1973, and the Olson House, joining the campus in 1991 and designated as a National Historic Landmark in 2011. Welcoming approximately 75,000 visitors each year, the Farnsworth has a $58 million economic impact on the mid-coast and surrounding areas and has revitalized the creative capital of Rockland. It is the first art museum in Maine to receive accreditation by AAM. #J-18808-Ljbffr