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Regional Marketing Field Coordinator

Lennar, Santa Clarita, CA, United States


Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we operate, and fostering a culture of opportunity and growth. Lennar, a Fortune 500 company, is consistently ranked among the top homebuilders in the United States. Regional Marketing Field Coordinator The Regional Marketing Field Coordinator serves as the on‑ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHCs), and division/regional marketing initiatives. This role ensures smooth, timely, and brand‑aligned marketing implementation at the community level. Your Responsibilities On The Team Serve as the primary marketing resource for Sales leaders and NHCs in the field. Fulfill NHC requests for flyers and collateral to support sales activity in partnership with regional teams. Support Quick Move‑In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography. Oversee exterior/interior color selection updates. Coordinate, track, and maintain signage inventory across assigned divisions. Partner with approved signage vendors for installs, removals, and updates. Manage and organize the marketing closet with current branded materials. Plan and execute on‑site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends. Support national and regional campaign rollouts at the local community level. Oversee community launch execution, including WHC office set‑up in partnership with regional and national merchandising teams, Self‑Guided Tour (SGT) install/removal, and basic office systems. Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary. Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution. Requirements Bachelor of Science or Arts degree or equivalent preferred; high school diploma or GED required. 0‑2 years of experience required. Proven work experience as a Marketing Coordinator. Computer skills and competencies required. Strong organizational and time‑management skills; able to manage multiple deadlines across various job types. Knowledge of Microsoft Office applications required. Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams. Resourceful and solution‑oriented. Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable). Experience in home building, real estate, or consumer‑facing industries is a plus. Travel: Weekly community‑level travel within assigned division/market. General Overview of Compensation & Benefits Base compensation is estimated to range from an hourly rate of $22.02 to $28, subject to adjustment based on qualifications and geographic differentials. May be eligible for bonuses. May be eligible for commissions. Will be eligible for benefits described in Company Policy. Life at Lennar We provide a comprehensive array of benefits: health insurance (Medical, Dental, Vision), a 401(k) retirement plan with a 1:1 match up to 5%, paid parental leave, an Associate Assistance Plan, an Education Assistance Program, up to $30,000 in adoption assistance, up to three weeks of vacation annually, holiday, sick leave, personal days, a New Hire Referral Bonus, Home Purchase Discounts, and everyone’s included day. Learn more at Lennartotalrewards.com. Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. #J-18808-Ljbffr