Digital Marketing Intern

Essential Duties and Responsibilities Analytics Deep Dive: Analyze heat maps, user journeys, and standard reporting (Google & Adobe Analytics) to uncover actionable insights. Customer Journey Mapping: Document buyer paths from "problem awareness" to purchase, highlighting friction points and opportunities for improvement. Paid Search Optimization: Review existing Google Ads performance and report to the digital team on recommendations to update ad copy to improve relevance and click-through rates. Customer Segmentation: Work with Digital Managers to develop user segments based on size, history, and brand preference to tailor content delivery strategies. Mobile Experience Audit: Test the full digital journey on mobile devices to document UX issues and prioritize fixes. Competitive Gap Analysis: Benchmark PSG website functionality against competitors to identify advantages and weaknesses. Collaborate with cross-functional teams (Product, Sales, & Marketing) to align insights and recommendations with broader business objectives. Qualifications / Requirements Currently enrolled or recently graduated from an accredited college or university with a target degree in Marketing, Business, Information Systems, Data Science or other marketing focused degree. Fully fluent in English (written and spoken). Proficient in Microsoft Office; Outlook, Word, Excel and general computer knowledge is required. Desired Characteristics Proficient in Microsoft Office; Outlook, Word, PowerPoint, and Excel Effective verbal and written communication skills Ability to multi-task in a fast-paced environment with attention to detail Strong team player, work ethic and commitment to win Curiosity, eagerness to learn, and interest in data-driven decision-making. High level of attention to detail and focus on quality work Strong analytical and problem-solving skills High agency with a bias for action #J-18808-Ljbffr