
Field Marketing Manager North America (Boston area)
Planon Group, Boston, MA, United States
North America is one of Planon’s fastest-growing and most strategic markets. To support this growth, we are hiring a Field Marketing Manager who drives high-impact regional marketing activities, turning strategy into pipeline, customer satisfaction and market visibility. You will coordinate campaigns and events, drive demand generation, work hand-in -hand with Sales, and translate global marketing initiatives to effectively engage with the North American market.
You will operate in a fast-paced environment with many parallel initiatives, a small local marketing team, and close collaboration with Sales. Success requires strong ownership, prioritization, and focus on high-impact initiatives. You will be part of a global marketing organization while playing a visible role in shaping Planon’s growth in North America.
What you will do Plan and execute in-person and virtual events such as tradeshows, roadshows, customer sessions and round‑tables, and webinars—prioritizing impact over volume.
Drive integrated demand generation campaigns, including ABM, digital, webinar and event‑led initiatives.
Coordinate multiple marketing projects simultaneously with Sales, Account Management, global marketing teams and external partners.
Manage content initiatives such as event assets and localise campaign assets.
Track campaign performance, maintain Salesforce and marketing automation hygiene, and report on results.
#J-18808-Ljbffr