Marketing Data Segmentation Analyst (Consumer Banking)

Piper Companies is seeking a Data Segmentation Analyst to join a leading credit union based in Mclean, VA . The Data Segmentation Analyst will contribute to the daily analysis and reporting needs of the company through the development, maintenance, and distribution of reports. This position will be onsite 4 days per week in Omaha, NE! Responsibilities of the Data Segmentation Analyst include: Segmentation Analysis: Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns Identify high-value customer segments to optimize marketing strategies and deposit growth Automation & Process Optimization: Design and implement automated workflows for data collection Data Analysis & Reporting Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn) Collaboration & Stakeholder Engagement: Partner with product, and marketing teams to design targeted campaigns Compliance & Data Governance: Ensure all automation and segmentation processes comply with financial regulations and data privacy standards Use Python and Snowflake to automate data processes Qualifications for the Data Segmentation Analyst include: 3+ years of experience in consumer lending products acquisition or existing portfolio data analytics, including but not limited to marketing analytics, statistical analysis, etc. Experience in marketing data segmentation in a banking/financial services setting Hands-on skills in SQL, Tableau, R, Python, and proficiency working with large datasets Statistical analysis experience, including A/B testing, time series, and forecasting Expertise in Data Warehouse and business intelligence-associated tools are preferred Compensation for the Data Segmentation Analyst includes: Salary Range: $100,000 – $140,000 depending on seniority Comprehensive Benefits: PTO, Paid Holidays, Cigna Healthcare, Dental, Vision, 401k, Sick leave as required by law This job opens for applications on 4/2/26. Applications for this job will be accepted for at least 30 days from the posting date #J-18808-Ljbffr