SEO Manager Job at Topgolf in Dallas

SEO Manager

At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with Players, your role is key to bringing people together and redefining entertainment. We're seeking fun-loving playmakers who are serious about delivering excellence and resultsbut who don't take themselves too seriously. If you thrive in a fast-paced, collaborative environment focused on creativity and incredible experiences, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success!

What's In It For You?

Cha-ching: Competitive base salary + annual bonus incentive because great work deserves great rewards.

Benefits: Full-time Playmakers enjoy robust benefits including medical, dental, vision, 401(k) with company match, flexible PTO plan, and access to a free mental well-being platform plus extra perks that support you personally and professionally.

Work Location: This role requires in-office presence 4 days per week at the Dallas, TX Venue Support Center.

Perks: Enjoy FREE Topgolf game play, discounted food and merch, exclusive events, and bragging rights with your friends.

Career Growth: We don't just talk about career growth our Playmakers live it. Many have grown rapidly within the brand thanks to our commitment to promoting from within.

Lots of Fun: What else would you expect from a company obsessed with the Unlimited Power of Play?

About The Role

The SEO Manager owns Topgolf's organic search strategy and performance, driving incremental traffic, venue discovery, and bookings across Topgolf's digital properties.

This role sits at the intersection of Media, Product, Analytics, and Brand/Content teams to develop and execute a prioritized SEO roadmap spanning technical SEO, local search, and content optimization. You'll translate business goals into scalable organic search initiatives, ensure SEO best practices are embedded across digital experiences, and help strengthen organic discovery while complementing paid media efforts over time.

The ideal candidate blends strategic thinking with hands-on execution, thrives in cross-functional environments, and uses data-driven insights to continuously improve organic performance.

Key Responsibilities

Organic Search Strategy & Roadmap

Own and manage the organic search roadmap aligned with Media Team growth priorities.

Translate business objectives into scalable SEO initiatives across technical SEO, local search, and content optimization.

Define success metrics and track performance against organic traffic, engagement, and conversion goals.

Technical SEO & Site Performance

Lead technical SEO initiatives to improve crawlability, indexation, site architecture, mobile usability, page speed, and structured data implementation.

Partner with Product and Engineering teams to scope, prioritize, and implement SEO improvements.

Ensure SEO requirements are incorporated into new features, platform updates, and site releases.

Local SEO & Venue Discovery

Drive local SEO programs that improve venue visibility and high-intent traffic.

Optimize Google Business Profiles, maintain NAP consistency, and support scalable local landing page strategies.

Partner with internal teams and agency partners to strengthen local search presence and venue discovery.

Content Optimization & Non-Brand Growth

Guide keyword research and search intent strategy to expand non-brand organic visibility.

Partner with Brand and Content teams to optimize on-page SEO best practices and shape content opportunities across marketing pages, venue pages, informational content, and seasonal campaigns.

Performance Measurement & Insights

Deliver executive-ready reporting on organic search performance, including rankings, traffic quality, engagement, and conversion outcomes.

Identify performance drivers, trends, and opportunities to improve visibility and growth.

Communicate insights, priorities, and trade-offs clearly to stakeholders across Media, Analytics, and leadership teams.

Cross-Functional Collaboration & Execution

Coordinate SEO initiatives across internal teams and external agency or technology partners.

Develop clear briefs, standards, and timelines to ensure effective execution.

Maintain alignment with broader Media Team priorities, planning cycles, and operating rhythms.

What You Bring

35+ years of experience in SEO, digital marketing, or organic search strategy

Proven experience leading technical SEO initiatives and working with Product or Engineering teams

Experience managing local SEO programs, including Google Business Profiles and local landing page strategies

Strong knowledge of search ranking factors, keyword strategy, and on-page SEO best practices

Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms

Strong analytical skills with the ability to translate data into actionable insights and recommendations

Excellent cross-functional collaboration and communication skills in fast-paced environments

Experience working with agency partners or SEO technology vendors preferred