Assistant Media Planner
Fallon, Minneapolis, MN, United States
Overview
The Fallon Assistant Media Planner supports the planning team in the development and execution of media plans for a diverse portfolio of clients and channels. The position places equal emphasis on learning to find creative solutions to media challenges and in-depth media knowledge and executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity. In media, specifically, we’re a high-energy, collaborative group that requires team members navigate a fast-paced environment. The ideal candidate has a pulse on popular culture and is eager to learn and get their hands dirty.
Responsibilities
Assist media planning team in identifying target audiences and developing media strategies/plans
Update media flowcharts/budgets
Track competitive media activity
Assist with vendor proposal evaluations/vendor communications
Work with internal buying teams to facilitate media buys/pre- and post-buy media analyses
Lead insertion order creation in Prisma
Lead traffic instruction creation and implementation with ad ops team
Monitor campaign pacing and come to managers with optimization recommendations
Draft reporting presentations with oversight from measurement team and managers
Create in-platform campaigns to be reviewed by managers
Own vendor communication throughout planning process start to finish
Work with planners, supervisors, and traffic managers to facilitate asset trafficking, request ad specs, and traffic campaigns
Setting up campaigns in buying platforms such as Meta, Twitter, YouTube, Apple Search Ads, Google Ads, etc.
Constantly learning from planners and supervisors to gain an understanding of the media landscape, while bringing his/her/their own thinking and ideas to the process
Follow industry and culture trades to spot trends that can be shared out with team
Qualifications
Proficiency in Word, Excel, PowerPoint, Keynote
Strong written and verbal communication skills
Strong organization and time management skills
Ideally, some formal media experience or training (either school or real-world application)
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $50,065.00 - $66,360.00 annually.
All your information will be kept confidential according to EEO guidelines. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
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Responsibilities
Assist media planning team in identifying target audiences and developing media strategies/plans
Update media flowcharts/budgets
Track competitive media activity
Assist with vendor proposal evaluations/vendor communications
Work with internal buying teams to facilitate media buys/pre- and post-buy media analyses
Lead insertion order creation in Prisma
Lead traffic instruction creation and implementation with ad ops team
Monitor campaign pacing and come to managers with optimization recommendations
Draft reporting presentations with oversight from measurement team and managers
Create in-platform campaigns to be reviewed by managers
Own vendor communication throughout planning process start to finish
Work with planners, supervisors, and traffic managers to facilitate asset trafficking, request ad specs, and traffic campaigns
Setting up campaigns in buying platforms such as Meta, Twitter, YouTube, Apple Search Ads, Google Ads, etc.
Constantly learning from planners and supervisors to gain an understanding of the media landscape, while bringing his/her/their own thinking and ideas to the process
Follow industry and culture trades to spot trends that can be shared out with team
Qualifications
Proficiency in Word, Excel, PowerPoint, Keynote
Strong written and verbal communication skills
Strong organization and time management skills
Ideally, some formal media experience or training (either school or real-world application)
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $50,065.00 - $66,360.00 annually.
All your information will be kept confidential according to EEO guidelines. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
#J-18808-Ljbffr