Sr. Paid Media Analyst - INTL - Brazil
Insight Global, San Francisco, CA, United States
Marketing Analytics Specialist
Day-to-Day - Partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and digital channels - Analyze spend efficiency, revenue impact, and performance drivers to inform decisions on budget allocation and optimization - Build and maintain dashboards and visualizations that clearly communicate performance trends, insights, and recommendations - Design and run A/B tests and marketing experiments; analyze results and identify winning strategies - Perform deep-dive, ad-hoc analyses to answer business questions such as why campaigns are under- or over-performing - Translate complex marketing and sales data into clear insights for marketers and leadership - Work hands-on in the data to debug issues, validate results, and improve data reliability - Read out results, recommend optimizations, and support faster iteration and execution across teams Key Responsibilities - Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels - Design and execute marketing experiments to measure incrementality and campaign impact - Deliver recurring performance reporting and dashboards that support data-driven decision-making - Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance - Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms - Perform hands-on analytics related to SEM payback modeling and paid channel performance - Support campaign optimization through data-backed insights and experimentation results - Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows
Day-to-Day - Partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and digital channels - Analyze spend efficiency, revenue impact, and performance drivers to inform decisions on budget allocation and optimization - Build and maintain dashboards and visualizations that clearly communicate performance trends, insights, and recommendations - Design and run A/B tests and marketing experiments; analyze results and identify winning strategies - Perform deep-dive, ad-hoc analyses to answer business questions such as why campaigns are under- or over-performing - Translate complex marketing and sales data into clear insights for marketers and leadership - Work hands-on in the data to debug issues, validate results, and improve data reliability - Read out results, recommend optimizations, and support faster iteration and execution across teams Key Responsibilities - Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels - Design and execute marketing experiments to measure incrementality and campaign impact - Deliver recurring performance reporting and dashboards that support data-driven decision-making - Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance - Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms - Perform hands-on analytics related to SEM payback modeling and paid channel performance - Support campaign optimization through data-backed insights and experimentation results - Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows