Marketing and Communications Specialist II

Title: Marketing and Communications Specialist I Salary Range: $ Contract Term Length: 12 Months Standard Hours: 37.5 Work Location: On-Site FLSA Status: Non-Exempt College: Big Sandy Community & Technical College Campus Location: BSCTC - Prestonsburg Campus Department: Marketing & Communications Total Rewards Big Sandy Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity, including: Exceptional health care, vision, and dental coverage for you and your family Tuition reimbursement/waiver for you, your spouse, and dependents 403(b) retirement plan: a 5% employee contribution receives a 10% employer match Vacation/Sick Time Work-Life Balance 9.5 Paid Holidays 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions Employee Assistance Program Job Summary Big Sandy Community and Technical College is seeking a creative, detail-oriented Marketing & Communications Specialist I to support the college’s student outreach, branding, and communication initiatives. This role plays a key part in shaping the visual identity of the institution, managing social media presence, and producing high quality marketing materials. Job Duties: Graphic Design Develop visually engaging graphics for events, programs, recruitment efforts, and general outreach. Create brochures, flyers, and promotional materials that align with brand standards. Collaborate with internal stakeholders to interpret ideas and translate them into intuitive, appealing designs. Digital Content & Social Media Management Produce content, posts, and pages that attract and engage target audiences. Create enrollment-focused social media graphics and maintain a consistent posting schedule. Track and report on engagement metrics as part of enrollment-centered goals. Brand Monitoring & Reputation Awareness Monitor brand- and product-related conversations across multiple platforms. Assist in maintaining a cohesive and accurate representation of the college’s brand. Web & SEO Engagement Increase traffic across social media and website channels. Analyze user activity and engagement trends. Monitor SEO and web traffic metrics to improve online reach. Additional Duties Support PR functions including occasional writing of press releases. Participate in crisis management and communications groups as needed. Perform other duties as assigned to support departmental operations. Required Skills & Competencies Quality & Accuracy: Demonstrates excellence in design, attention to detail, and commitment to high standards. Productivity & Time Management: Meets deadlines, manages multiple projects efficiently, and adapts to changing priorities. Dependability: Reliable, responsive to requests, and maintains strong attendance and punctuality. Job Knowledge: Strong understanding of design principles, marketing trends, and digital communication practices. Teamwork: Works effectively with colleagues, offers assistance, and maintains positive working relationships. Minimum Qualifications: Bachelor’s degree or equivalent experience. Minimum of 1 year of experience in graphic design, marketing, communications, or a related field. Proficiency with design software (e.g., Adobe Creative Suite or similar tools). Strong written and verbal communication skills. Ability to manage multiple projects with minimal supervision. Preferred Qualifications: Experience with social media management and digital marketing analytics preferred. Additional Skills Requested: Quality & Accuracy: Demonstrates excellence in design, attention to detail, and commitment to high standards. Productivity & Time Management: Meets deadlines, manages multiple projects efficiently, and adapts to changing priorities. Dependability: Reliable, responsive to requests, and maintains strong attendance and punctuality. Job Knowledge: Strong understanding of design principles, marketing trends, and digital communication practices. Teamwork: Works effectively with colleagues, offers assistance, and maintains positive working relationships. Employee Rights - Employee Polygraph Protection Act Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution. #J-18808-Ljbffr