Executive Director of Digital Marketing - DTC Brand
Method Recruiting, a 3x Inc. 5000 company, Salt Lake City, UT, United States
Job Description
A global organization is investing in building a modern digital growth engine to complement its existing go-to-market model. Historically reliant on partner-led and offline channels, the business is now scaling enterprise digital capabilities across acquisition, conversion, and lifecycle marketing to drive long-term, sustainable growth.
This role will architect and lead that evolution.
The Executive Director of Digital Marketing will be responsible for building and scaling a global digital strategy across acquisition, activation, retention, and re-engagement — with a focus on creating a predictable, performance-driven growth engine.
This is a highly visible role with the opportunity to shape strategy, build infrastructure, and influence how digital drives revenue across the organization.
Digital Growth Strategy
Define and execute a global digital acquisition and lifecycle strategy aligned to revenue goals
Build a multi-year roadmap to establish digital as a scalable, predictable growth channel
Own performance metrics including CAC, ROAS, conversion, retention, and LTV
Performance Marketing
Lead paid media strategy across search, social, programmatic, affiliate, and emerging channels
Manage agency partners and oversee media investment strategy and budget allocation
Establish a rigorous testing and optimization framework
Lifecycle & CRM
Build and scale lifecycle programs including onboarding, nurture, retention, and reactivation
Leverage segmentation and personalization to improve engagement and repeat behavior
Partner with cross-functional teams to align lifecycle strategy with customer experience
Measurement & Experimentation
Develop attribution models and testing frameworks to measure incrementality and performance
Build reporting and dashboards tied directly to revenue impact
Improve tracking, data quality, and decision-making infrastructure
Product & Cross-Functional Collaboration
Partner with product and engineering to improve conversion and funnel performance
Translate growth strategy into experimentation roadmaps
Align digital initiatives with broader business and go-to-market strategy
Capability Building
Design and evolve the digital marketing operating model (agency + in-house)
Define team structure and hiring roadmap over time
Develop scalable playbooks that can be adapted across markets
Requirements
8+ years leading digital growth, performance marketing, or demand generation
Experience in DTC, e-commerce, or performance-driven environments
Proven track record building or scaling digital capabilities
Ownership of significant paid media budgets with measurable revenue impact
Strong understanding of CAC, ROAS, conversion, retention, and LTV drivers
Hands‑on experience with performance marketing and lifecycle/CRM strategy
Experience managing agencies and cross-functional stakeholders
Strong communication skills and ability to influence at the executive level
Preferred
Experience with complex or hybrid go-to-market models
Familiarity with enterprise martech stacks (GA4, CDPs, server-side tracking, etc.)
Experience with attribution modeling and experimentation frameworks
Exposure to global or multi-market organizations
Interest in leveraging AI-driven tools for marketing optimization
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A global organization is investing in building a modern digital growth engine to complement its existing go-to-market model. Historically reliant on partner-led and offline channels, the business is now scaling enterprise digital capabilities across acquisition, conversion, and lifecycle marketing to drive long-term, sustainable growth.
This role will architect and lead that evolution.
The Executive Director of Digital Marketing will be responsible for building and scaling a global digital strategy across acquisition, activation, retention, and re-engagement — with a focus on creating a predictable, performance-driven growth engine.
This is a highly visible role with the opportunity to shape strategy, build infrastructure, and influence how digital drives revenue across the organization.
Digital Growth Strategy
Define and execute a global digital acquisition and lifecycle strategy aligned to revenue goals
Build a multi-year roadmap to establish digital as a scalable, predictable growth channel
Own performance metrics including CAC, ROAS, conversion, retention, and LTV
Performance Marketing
Lead paid media strategy across search, social, programmatic, affiliate, and emerging channels
Manage agency partners and oversee media investment strategy and budget allocation
Establish a rigorous testing and optimization framework
Lifecycle & CRM
Build and scale lifecycle programs including onboarding, nurture, retention, and reactivation
Leverage segmentation and personalization to improve engagement and repeat behavior
Partner with cross-functional teams to align lifecycle strategy with customer experience
Measurement & Experimentation
Develop attribution models and testing frameworks to measure incrementality and performance
Build reporting and dashboards tied directly to revenue impact
Improve tracking, data quality, and decision-making infrastructure
Product & Cross-Functional Collaboration
Partner with product and engineering to improve conversion and funnel performance
Translate growth strategy into experimentation roadmaps
Align digital initiatives with broader business and go-to-market strategy
Capability Building
Design and evolve the digital marketing operating model (agency + in-house)
Define team structure and hiring roadmap over time
Develop scalable playbooks that can be adapted across markets
Requirements
8+ years leading digital growth, performance marketing, or demand generation
Experience in DTC, e-commerce, or performance-driven environments
Proven track record building or scaling digital capabilities
Ownership of significant paid media budgets with measurable revenue impact
Strong understanding of CAC, ROAS, conversion, retention, and LTV drivers
Hands‑on experience with performance marketing and lifecycle/CRM strategy
Experience managing agencies and cross-functional stakeholders
Strong communication skills and ability to influence at the executive level
Preferred
Experience with complex or hybrid go-to-market models
Familiarity with enterprise martech stacks (GA4, CDPs, server-side tracking, etc.)
Experience with attribution modeling and experimentation frameworks
Exposure to global or multi-market organizations
Interest in leveraging AI-driven tools for marketing optimization
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