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Sales Assistant & Trade Show Coordinator

Intercard, Ascalon, MO, United States


Sales Assistant & Trade Show Coordinator Location: St. Louis, MO 63146 (On-site)

Employment Type: Full-Time

Travel: Approximately 10%

About Intercard Intercard is a global leader in cashless technology for the amusement and attractions industry. For more than 30 years, we've helped entertainment operators elevate guest experiences, increase revenue, and streamline operations through secure, reliable, and scalable solutions. Our teams collaborate closely across sales, marketing, engineering, development, and support to deliver industry‑leading products backed by 24/7 US-based customer support.

Role Overview Intercard is seeking a highly organized Sales Assistant & Event Coordinator to support our North American sales team. This role partners closely with the Head of Sales and the Global Marketing Director to manage sales operations, maintain CRM accuracy, coordinate domestic and international trade shows, and support sales enablement initiatives. This position is ideal for someone who is detail-oriented, proactive, and comfortable working where sales, marketing, and operations intersect.

Key Responsibilities Sales Support & Operations

Provide daily administrative and operational support to the Head of Sales, North America

Assist with internal sales workflows and cross-functional communication

Help identify opportunities to optimize processes and improve sales team efficiency

Assist domestic Sales Manager and domestic sales team

Assist with on-boarding and training of new field sales representatives

Proficient with PowerPoint and presentations

Assist with approving sales orders

Assist with the changing and updating of sales orders

Prepare reports as needed, to include key KPI's as well as monthly and annual metrics

Receive customer calls when needed

CRM, Lead & List Management

Maintain CRM hygiene, including updating leads, contacts, and account records

Manage lead lists from domestic trade shows, international events, imports, and other sources

Ensure accurate tracking of lead sources, sales activity, and pipeline stages

Prepare clean, accurate lists and reports to support sales outreach and follow-up

CRM experience required; NetSuite experience strongly preferred

Event Coordination

Assist with planning logistics for domestic and international trade shows

Assist with travel accommodations

Coordinate booth materials, shipping, registrations, and promotional assets

Support the Global Marketing Director on event execution and post‑event workflows

Qualifications Required

Previous experience supporting sales, marketing, or operational teams

Strong organizational skills with exceptional attention to detail

Experience with CRM platforms (NetSuite preferred)

Experience with event planning or trade show coordination

Ability to manage multiple priorities in a fast‑paced environment

Strong written and verbal communication skills

Four-year degree

Preferred

Familiarity with the amusement, attractions, entertainment, hospitality or technology industries

Work Environment & Schedule

On-site at Intercard's St. Louis, MO location

Full-time position with approximately 10% travel

On-site booth support at trade shows when needed

Collaborative, cross‑functional environment

Why Join Intercard?

Opportunity to support a global technology leader in a growing industry

Work closely with Sales and Marketing leadership

Contribute to high‑impact projects across North America and internationally

Benefits

401k

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Long and Short‑Term Disability Insurance

Paid Time Off

Paid Holidays

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