Director Search Engine Optimization
Shooki, Detroit, MI, United States
Shooki | Detroit, MI | Remote | Unpaid / Startup Opportunity
About Shooki
Shooki is an early-stage startup based in Detroit, Michigan, building a digital platform designed to help people discover, rate, and review bathrooms before they go. Our mission is simple: create a more useful, transparent, and community-driven experience for users through smart technology, location-based discovery, and engaging digital experiences.
We are building something fresh, highly shareable, and full of growth potential. As an emerging startup, Shooki offers a unique chance to get in early, make a real impact, build your portfolio, expand your leadership experience, and help shape the organic growth strategy of a consumer-facing tech company from the ground up.
*Download our app and check it out for yourself!
https://apps.apple.com/us/app/shooki/id6756804324
*Check out our website for more information here: https://www.shooki.co/
Role Overview
Shooki is seeking a Volunteer Director of SEO to lead our search engine optimization , organic growth , and search visibility strategy . This is a remote unpaid opportunity ideal for someone who wants hands‑on leadership experience, startup exposure, resume‑building work, and the chance to help grow an exciting new brand in the digital product space.
In this role, you will help define and execute our SEO strategy , improve organic search rankings , identify high‑value keywords , strengthen our content SEO , and support long‑term website traffic growth , brand visibility , and user acquisition . You will work closely with leadership and cross‑functional collaborators to build a strong foundation for technical SEO , on‑page SEO , keyword targeting , content strategy , analytics , and conversion optimization .
This is a great fit for someone passionate about SEO, digital marketing, startup growth, organic traffic, Google search performance, website optimization, and content strategy who wants real ownership in an early‑stage environment.
Key Responsibilities
Lead and shape the overall SEO strategy for Shooki
Conduct keyword research , search intent analysis , and competitive SEO analysis
Identify opportunities to improve organic search rankings , website traffic , and search visibility
Optimize website content for on‑page SEO , including title tags, meta descriptions, headers, internal linking, and keyword placement
Partner on content marketing strategy to support SEO content creation , blog strategy , landing page optimization , and organic acquisition
Monitor and report on performance using Google Analytics , Google Search Console , and other SEO tools
Evaluate technical SEO opportunities, including crawlability, indexing, site speed, mobile SEO, and user experience improvements
Support local SEO , brand SEO , and broader digital growth marketing initiatives as the company expands
Analyze user behavior and recommend conversion rate optimization (CRO) improvements
Stay current on SEO trends , Google algorithm updates , AI search trends , and evolving best practices in search marketing
Qualifications
Experience or strong interest in SEO , search engine optimization , organic marketing , or digital marketing
Knowledge of keyword research , on‑page SEO , technical SEO , content SEO , and organic search strategy
Familiarity with Google Analytics , Google Search Console , Ahrefs, SEMrush, or similar SEO analytics tools
Understanding of website performance , search rankings , traffic analysis , and conversion optimization
Strong analytical thinking, problem-solving, and communication skills
Comfortable working independently in a remote startup environment
Excited by startup marketing , growth strategy , consumer apps , and building something from an early stage
Leadership, collaboration, and project ownership mindset
Experience with SEO for startups , local search , mobile‑first content , or content strategy is a plus
What You’ll Gain
Real-world experience leading SEO strategy for a startup
A chance to build and showcase measurable work in organic growth , search optimization , and digital marketing leadership
Direct involvement in an early‑stage company with room to make meaningful contributions
Flexible, remote experience with strong portfolio and resume value
The opportunity to learn, test ideas, and grow alongside an startup brand from the ground up
This is an unpaid volunteer opportunity . While this role does not include compensation at this stage, it is designed for someone who is excited to gain hands‑on startup experience, strengthen their SEO leadership background, contribute to a growing brand, and be part of an ambitious early team.
J-18808-Ljbffr
About Shooki
Shooki is an early-stage startup based in Detroit, Michigan, building a digital platform designed to help people discover, rate, and review bathrooms before they go. Our mission is simple: create a more useful, transparent, and community-driven experience for users through smart technology, location-based discovery, and engaging digital experiences.
We are building something fresh, highly shareable, and full of growth potential. As an emerging startup, Shooki offers a unique chance to get in early, make a real impact, build your portfolio, expand your leadership experience, and help shape the organic growth strategy of a consumer-facing tech company from the ground up.
*Download our app and check it out for yourself!
https://apps.apple.com/us/app/shooki/id6756804324
*Check out our website for more information here: https://www.shooki.co/
Role Overview
Shooki is seeking a Volunteer Director of SEO to lead our search engine optimization , organic growth , and search visibility strategy . This is a remote unpaid opportunity ideal for someone who wants hands‑on leadership experience, startup exposure, resume‑building work, and the chance to help grow an exciting new brand in the digital product space.
In this role, you will help define and execute our SEO strategy , improve organic search rankings , identify high‑value keywords , strengthen our content SEO , and support long‑term website traffic growth , brand visibility , and user acquisition . You will work closely with leadership and cross‑functional collaborators to build a strong foundation for technical SEO , on‑page SEO , keyword targeting , content strategy , analytics , and conversion optimization .
This is a great fit for someone passionate about SEO, digital marketing, startup growth, organic traffic, Google search performance, website optimization, and content strategy who wants real ownership in an early‑stage environment.
Key Responsibilities
Lead and shape the overall SEO strategy for Shooki
Conduct keyword research , search intent analysis , and competitive SEO analysis
Identify opportunities to improve organic search rankings , website traffic , and search visibility
Optimize website content for on‑page SEO , including title tags, meta descriptions, headers, internal linking, and keyword placement
Partner on content marketing strategy to support SEO content creation , blog strategy , landing page optimization , and organic acquisition
Monitor and report on performance using Google Analytics , Google Search Console , and other SEO tools
Evaluate technical SEO opportunities, including crawlability, indexing, site speed, mobile SEO, and user experience improvements
Support local SEO , brand SEO , and broader digital growth marketing initiatives as the company expands
Analyze user behavior and recommend conversion rate optimization (CRO) improvements
Stay current on SEO trends , Google algorithm updates , AI search trends , and evolving best practices in search marketing
Qualifications
Experience or strong interest in SEO , search engine optimization , organic marketing , or digital marketing
Knowledge of keyword research , on‑page SEO , technical SEO , content SEO , and organic search strategy
Familiarity with Google Analytics , Google Search Console , Ahrefs, SEMrush, or similar SEO analytics tools
Understanding of website performance , search rankings , traffic analysis , and conversion optimization
Strong analytical thinking, problem-solving, and communication skills
Comfortable working independently in a remote startup environment
Excited by startup marketing , growth strategy , consumer apps , and building something from an early stage
Leadership, collaboration, and project ownership mindset
Experience with SEO for startups , local search , mobile‑first content , or content strategy is a plus
What You’ll Gain
Real-world experience leading SEO strategy for a startup
A chance to build and showcase measurable work in organic growth , search optimization , and digital marketing leadership
Direct involvement in an early‑stage company with room to make meaningful contributions
Flexible, remote experience with strong portfolio and resume value
The opportunity to learn, test ideas, and grow alongside an startup brand from the ground up
This is an unpaid volunteer opportunity . While this role does not include compensation at this stage, it is designed for someone who is excited to gain hands‑on startup experience, strengthen their SEO leadership background, contribute to a growing brand, and be part of an ambitious early team.
J-18808-Ljbffr