Marketing Manager North America
Robin Radar Systems, Virginia, MN, United States
Drive brand visibility, credibility, and commercial impact in our most strategic growth market - ensuring Robin Radar’s cutting‑edge technology stands out across the US defense and aviation landscapes!
As a Marketing Manager - US, you will be a commercial growth partner to our US business, driving sales growth through strong positioning, effective sales enablement, and structured market engagement. Your primary focus will be the Defense & Security sector, with a secondary focus on Avian radar, all while coordinating closely with our global marketing team in the Netherlands. This is a versatile, high‑impact role designed for a strategic thinker who can adapt global excellence to local market expectations. This role reports to the Head of Marketing.
Responsibilities
Commercial Marketing & Sales Enablement: Adapt global messaging for the US defense procurement environment and support high‑value bids to ensure alignment between buyer expectations and global positioning.
Brand Positioning & Credibility: Strengthen our reputation within the US defense ecosystem by contributing to thought leadership and supporting PR activities in coordination with global communications.
Events & Field Marketing: Lead US participation in key trade shows and conferences, ensuring events generate significant commercial impact through targeted pre‑event messaging and structured follow‑up.
Digital & Market Activation: Guide US‑targeted digital positioning and provide structured feedback to global digital teams to ensure campaigns align with commercial objectives.
Market & Competitive Intelligence: Monitor US defense and aviation developments, track evolving buyer expectations, and translate these market signals into actionable input for global teams.
Avian Segment Support: Dedicate focused effort (approx. 20%) to adapting messaging for US airports and wind energy customers while maintaining clear differentiation from defense positioning.
Global Coordination: Identify material gaps and coordinate development with global teams to ensure the US sales team has the tools they need to succeed.
Requirements
Experience: 5‑10+ years of B2B marketing experience, with a strong preference for backgrounds in defense, aerospace, robotics, or deep tech.
Technical & Strategic Skills: Commercially driven and strategically minded with strong writing and positioning capabilities.
Sales Support: Proven experience supporting field sales teams and a deep understanding of the US defense procurement environment.
Adaptability: Comfortable operating autonomously in a scaling environment and effectively navigating a matrix organization.
Collaboration: Ability to build strong relationships with internal global teams and external partners, including PR agencies, event partners, and industry associations.
Location & Travel: Located in the US with the ability to travel for business up to 25% of the time, working the remainder from an office or remotely.
N.B. All applicants, we realize that this is quite the list and people come with various levels of experience. Don't be afraid to apply even if you feel you don't meet every desired skill. Our mission is a journey and there's plenty to learn on the way!
But of course, you should identify with our core values: We trust, We own it & We aim high.
What's in for you
Working for a Great Place to Work® certified company;
The ability to directly contribute to and impact one of North America’s most pressing security challenges;
Opportunities to develop your skills even further through training and certifications;
A front row seat into the exciting and underserved CUAS market;
Flexibility to be at the top of your game. We not only offer flexible hours but also operate in a hybrid work environment. Instead, work from home and get some focus time? No problem!
High‑quality laptop, monitor, work phone, noise‑canceling headphones, and any other equipment necessary for your role;
An international team of 30+ nationalities, full of high‑performance colleagues you can exchange experiences with and learn from. As well as having a lot of fun at our social events and Friday drinks!
Benefits like: 401K with a 4% employer contribution, top‑notch insurance, generous vacation plan with federal holidays, and a yearly performance bonus!
Paid time off (“PTO”) balance of 27 days per calendar year.
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As a Marketing Manager - US, you will be a commercial growth partner to our US business, driving sales growth through strong positioning, effective sales enablement, and structured market engagement. Your primary focus will be the Defense & Security sector, with a secondary focus on Avian radar, all while coordinating closely with our global marketing team in the Netherlands. This is a versatile, high‑impact role designed for a strategic thinker who can adapt global excellence to local market expectations. This role reports to the Head of Marketing.
Responsibilities
Commercial Marketing & Sales Enablement: Adapt global messaging for the US defense procurement environment and support high‑value bids to ensure alignment between buyer expectations and global positioning.
Brand Positioning & Credibility: Strengthen our reputation within the US defense ecosystem by contributing to thought leadership and supporting PR activities in coordination with global communications.
Events & Field Marketing: Lead US participation in key trade shows and conferences, ensuring events generate significant commercial impact through targeted pre‑event messaging and structured follow‑up.
Digital & Market Activation: Guide US‑targeted digital positioning and provide structured feedback to global digital teams to ensure campaigns align with commercial objectives.
Market & Competitive Intelligence: Monitor US defense and aviation developments, track evolving buyer expectations, and translate these market signals into actionable input for global teams.
Avian Segment Support: Dedicate focused effort (approx. 20%) to adapting messaging for US airports and wind energy customers while maintaining clear differentiation from defense positioning.
Global Coordination: Identify material gaps and coordinate development with global teams to ensure the US sales team has the tools they need to succeed.
Requirements
Experience: 5‑10+ years of B2B marketing experience, with a strong preference for backgrounds in defense, aerospace, robotics, or deep tech.
Technical & Strategic Skills: Commercially driven and strategically minded with strong writing and positioning capabilities.
Sales Support: Proven experience supporting field sales teams and a deep understanding of the US defense procurement environment.
Adaptability: Comfortable operating autonomously in a scaling environment and effectively navigating a matrix organization.
Collaboration: Ability to build strong relationships with internal global teams and external partners, including PR agencies, event partners, and industry associations.
Location & Travel: Located in the US with the ability to travel for business up to 25% of the time, working the remainder from an office or remotely.
N.B. All applicants, we realize that this is quite the list and people come with various levels of experience. Don't be afraid to apply even if you feel you don't meet every desired skill. Our mission is a journey and there's plenty to learn on the way!
But of course, you should identify with our core values: We trust, We own it & We aim high.
What's in for you
Working for a Great Place to Work® certified company;
The ability to directly contribute to and impact one of North America’s most pressing security challenges;
Opportunities to develop your skills even further through training and certifications;
A front row seat into the exciting and underserved CUAS market;
Flexibility to be at the top of your game. We not only offer flexible hours but also operate in a hybrid work environment. Instead, work from home and get some focus time? No problem!
High‑quality laptop, monitor, work phone, noise‑canceling headphones, and any other equipment necessary for your role;
An international team of 30+ nationalities, full of high‑performance colleagues you can exchange experiences with and learn from. As well as having a lot of fun at our social events and Friday drinks!
Benefits like: 401K with a 4% employer contribution, top‑notch insurance, generous vacation plan with federal holidays, and a yearly performance bonus!
Paid time off (“PTO”) balance of 27 days per calendar year.
#J-18808-Ljbffr