District Sales Manager - San Diego
Bonterra Organic Estates | Viña Concha y Toro USA, San Diego, CA, United States
We’re looking for a
District Manager
to grow the VCT-USA portfolio in both off premise (general market) and on premise channels throughout the San Diego area including San Diego, Imperial and Riverside counties. The ideal candidate is based in San Diego or surrounding suburbs. This is primarily a selling- and activation-based role present in market 85%-905% of time. In conjunction with distributor partners, represent the VCT-USA portfolio of domestic and import brands; gain distribution in both on and off premise; secure displays and cold box placements in retail; by-the-glass (BTG) and wine lists in on premise; provide product education and training to key accounts, distributor managers and sales teams to keep our brands top of mind; partner with Marketing Team to support local marketing initiatives; execute brand programs in accordance with sales and marketing strategies. This is a remote role and entails overnight travel of approximately 10% to 15%. Key Responsibilities
Accountable for market-level sales activation and driving key brand programs. Build strong relationships with top retail accounts and local chains and identify key selling opportunities. Develop strong relationships with distributor teams to multiply efforts and gain share of mind. Coordinate market work-withs, surveys, and sales blitzes with distributor teams. Provide weekly market performance recaps and identify execution gaps to Region Manager. Track program compliance, competitive pricing, and feature execution. Annual Business Planning
Accountable for market activation and KPIs within assigned area of responsibility. Depletions
Execute all confirmed chain/brand programs applicable to assigned territory. Accountable for Luxury Brand Collection execution, where assigned. Grow distribution on brand focus programs. Communicate progress on execution priorities with Region Manager and distributor teams. Budget Management
Adhere to assigned budget limits within assigned territory. Submit all requests for additional spend to Region Manager for further submission and processing. Distributor relationship priorities include: Key District Managers and Sales Reps; Division Managers; Chain Account Managers. Attend General Sales Meetings (GSM) and training sessions when applicable. Market Impact
Be present in the market 85%-90%. Customer-facing role to predominantly sell against VCT-USA key brand/chain/channel programs. Conduct distributor 'work withs' and perform key account development. Provide market healthy audits to regional management/leadership and ensure pricing compliance to VCT-USA standards. Requirements
Bachelor’s in Business/Marketing or related field plus minimum 2-5 sales experience in wine and spirits/beverage industry, or equivalent combination education/experience Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade. Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats. Strong verbal and written communicator with strong public speaking and presentation skills. Excellent interpersonal skills with the highest level of integrity. Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel. Valid Driver’s License and the ability to be insured. Overnight travel approximately 10% of time; weekend and evening work as required. Travel throughout region required. Preferred
Experience selling imports and/or organic categories, advantageous. Wine education or certification (WSET or CSW preferred) Physical Requirements Ability to lift/carry up to 50 lbs. on a frequent basis, push and pull up to 30 lbs. on occasional basis; ability to sit /work at desk for long periods of time; requires ability to walk/stand; reach outward/upward, climb, crawl, squat, kneel, bend; requires hand and finger dexterity for keyboarding/working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air & ground transportation. Benefits
First day Medical, Dental, Vision, Life & Disability, (401k with company match), Short and Long-Term Disability, paid vacation, sick leave, volunteer time off, and company holidays. Health Care and Dependent Care FSA benefits available to eligible employees. Compensation
Base salary target $90,000 - $102,000, an annual incentive target, and transportation-related benefits. Requires successful completion of criminal background, DMV check & drug screen. AA/EOE/M/F/D/V
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District Manager
to grow the VCT-USA portfolio in both off premise (general market) and on premise channels throughout the San Diego area including San Diego, Imperial and Riverside counties. The ideal candidate is based in San Diego or surrounding suburbs. This is primarily a selling- and activation-based role present in market 85%-905% of time. In conjunction with distributor partners, represent the VCT-USA portfolio of domestic and import brands; gain distribution in both on and off premise; secure displays and cold box placements in retail; by-the-glass (BTG) and wine lists in on premise; provide product education and training to key accounts, distributor managers and sales teams to keep our brands top of mind; partner with Marketing Team to support local marketing initiatives; execute brand programs in accordance with sales and marketing strategies. This is a remote role and entails overnight travel of approximately 10% to 15%. Key Responsibilities
Accountable for market-level sales activation and driving key brand programs. Build strong relationships with top retail accounts and local chains and identify key selling opportunities. Develop strong relationships with distributor teams to multiply efforts and gain share of mind. Coordinate market work-withs, surveys, and sales blitzes with distributor teams. Provide weekly market performance recaps and identify execution gaps to Region Manager. Track program compliance, competitive pricing, and feature execution. Annual Business Planning
Accountable for market activation and KPIs within assigned area of responsibility. Depletions
Execute all confirmed chain/brand programs applicable to assigned territory. Accountable for Luxury Brand Collection execution, where assigned. Grow distribution on brand focus programs. Communicate progress on execution priorities with Region Manager and distributor teams. Budget Management
Adhere to assigned budget limits within assigned territory. Submit all requests for additional spend to Region Manager for further submission and processing. Distributor relationship priorities include: Key District Managers and Sales Reps; Division Managers; Chain Account Managers. Attend General Sales Meetings (GSM) and training sessions when applicable. Market Impact
Be present in the market 85%-90%. Customer-facing role to predominantly sell against VCT-USA key brand/chain/channel programs. Conduct distributor 'work withs' and perform key account development. Provide market healthy audits to regional management/leadership and ensure pricing compliance to VCT-USA standards. Requirements
Bachelor’s in Business/Marketing or related field plus minimum 2-5 sales experience in wine and spirits/beverage industry, or equivalent combination education/experience Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade. Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats. Strong verbal and written communicator with strong public speaking and presentation skills. Excellent interpersonal skills with the highest level of integrity. Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel. Valid Driver’s License and the ability to be insured. Overnight travel approximately 10% of time; weekend and evening work as required. Travel throughout region required. Preferred
Experience selling imports and/or organic categories, advantageous. Wine education or certification (WSET or CSW preferred) Physical Requirements Ability to lift/carry up to 50 lbs. on a frequent basis, push and pull up to 30 lbs. on occasional basis; ability to sit /work at desk for long periods of time; requires ability to walk/stand; reach outward/upward, climb, crawl, squat, kneel, bend; requires hand and finger dexterity for keyboarding/working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air & ground transportation. Benefits
First day Medical, Dental, Vision, Life & Disability, (401k with company match), Short and Long-Term Disability, paid vacation, sick leave, volunteer time off, and company holidays. Health Care and Dependent Care FSA benefits available to eligible employees. Compensation
Base salary target $90,000 - $102,000, an annual incentive target, and transportation-related benefits. Requires successful completion of criminal background, DMV check & drug screen. AA/EOE/M/F/D/V
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