Sr Associate, Field Marketer
Otis Elevator Company, Tallahassee, FL, United States
Job Summary
Field Marketing is responsible for collaborating with various Centers of Expertise (Product Marketing, Sales, Communications, and Product) to assist in the growth plan. The role plans, organizes, and executes marketing campaigns and product launches, serves as the liaison between Marketing and Marcomms COEs and local branches to lead localization for all marketing campaigns and programs. This effort drives local awareness of our products and services, increasing leads and prospects for the sales force and supporting the sales funnel from interest, desire, and action.
Responsibilities Understanding the Local Market
Provide insights on local market factors like size, competitors, and regulations to the Marketing COE and Finance operations team.
Work with various CoEs to identify and implement product changes and enhancements to address customer needs.
Leading Local Marketing/Marcomms Campaigns
Collaborate on target list creation with the Marketing COE.
Partner with the Marketing and Marcomms COEs to plan and forecast campaigns with Sales leaders.
Ensure lead management processes are followed (No Lead Left Behind).
Report campaign results in dashboard and suggest improvements.
Support new product launches.
Become the person to-go-to for product knowledge and promotion.
Managing Local Marketing/Marcomms Materials & Events
Incorporate local market needs into marketing/marcomms assets with alignment of product marketing materials (digital campaigns, brochures, fact sheets, customer presentations, promotional items).
Update local product content on Otis.com with communications and marketing CoE oversight, including SEO strategies.
Partner with sales leader and communication CoE to manage local customer events for product launches/promotions.
Support translations where needed with delivery operations team.
Enabling Local Sales & Customer Programs
Manage the Voice of Customer (VOC) process according to policy.
Collaborate on pipeline acceleration programs with sales, marcomms, and marketing teams.
Excite, influence and educate sales partners on key programs and initiatives.
Support review of sales campaign and contract templates by product.
Support preparing customer-facing documents for standard products with CRM/eLog.
Education and Experience
3+ years of relevant experience within the industry.
Bachelor's degree or equivalent relevant work experience.
Qualifications
Project Management: background in overseeing projects, ensuring alignment with organizational goals.
Stakeholder Engagement: experience collaborating with various stakeholders, including executives, employees, and external partners.
Design-oriented: ability to provide graphic design feedback to marketing team and experience with design software platforms – Canva and/or Adobe Creative Suite.
Analytical Skills: capacity to assess current systems and identify areas for improvement through data-driven decision-making.
Communication Skills: ability to articulate strategic vision and initiatives to diverse audiences.
Agility and Adaptability: capability to pivot strategies based on changing business environments or emerging technologies.
Strategic Thinking: ability to develop and execute segment-level strategies aligned with organizational goals.
Key Performance Indicators
Lead management.
Lead to opportunity conversion rate.
Lead to revenue volume.
Location OTFLH: Florida Home Offices Remote Location, Remote City, FL, 33408 USA
Equal Opportunity Employer Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at careers@otis.com.
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Responsibilities Understanding the Local Market
Provide insights on local market factors like size, competitors, and regulations to the Marketing COE and Finance operations team.
Work with various CoEs to identify and implement product changes and enhancements to address customer needs.
Leading Local Marketing/Marcomms Campaigns
Collaborate on target list creation with the Marketing COE.
Partner with the Marketing and Marcomms COEs to plan and forecast campaigns with Sales leaders.
Ensure lead management processes are followed (No Lead Left Behind).
Report campaign results in dashboard and suggest improvements.
Support new product launches.
Become the person to-go-to for product knowledge and promotion.
Managing Local Marketing/Marcomms Materials & Events
Incorporate local market needs into marketing/marcomms assets with alignment of product marketing materials (digital campaigns, brochures, fact sheets, customer presentations, promotional items).
Update local product content on Otis.com with communications and marketing CoE oversight, including SEO strategies.
Partner with sales leader and communication CoE to manage local customer events for product launches/promotions.
Support translations where needed with delivery operations team.
Enabling Local Sales & Customer Programs
Manage the Voice of Customer (VOC) process according to policy.
Collaborate on pipeline acceleration programs with sales, marcomms, and marketing teams.
Excite, influence and educate sales partners on key programs and initiatives.
Support review of sales campaign and contract templates by product.
Support preparing customer-facing documents for standard products with CRM/eLog.
Education and Experience
3+ years of relevant experience within the industry.
Bachelor's degree or equivalent relevant work experience.
Qualifications
Project Management: background in overseeing projects, ensuring alignment with organizational goals.
Stakeholder Engagement: experience collaborating with various stakeholders, including executives, employees, and external partners.
Design-oriented: ability to provide graphic design feedback to marketing team and experience with design software platforms – Canva and/or Adobe Creative Suite.
Analytical Skills: capacity to assess current systems and identify areas for improvement through data-driven decision-making.
Communication Skills: ability to articulate strategic vision and initiatives to diverse audiences.
Agility and Adaptability: capability to pivot strategies based on changing business environments or emerging technologies.
Strategic Thinking: ability to develop and execute segment-level strategies aligned with organizational goals.
Key Performance Indicators
Lead management.
Lead to opportunity conversion rate.
Lead to revenue volume.
Location OTFLH: Florida Home Offices Remote Location, Remote City, FL, 33408 USA
Equal Opportunity Employer Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at careers@otis.com.
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