Graphic Design Lead
Axon, Boston, MA, United States
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Your Impact As Graphic Design Lead, you're a creative thinker and team energizer first — someone who brings curiosity, strategic vision, and the organizational clarity to get great work across the finish line. You'll own the quality and momentum of high‑visibility campaigns, product launches, and brand initiatives by leading the people and process around you, not just the pixels in front of you.
That means knowing how to set a creative direction, ask the right questions, challenge the team to go further, and remove the obstacles that slow great work down. It also means staying genuinely curious about how AI is changing design — knowing what tools exist, what they can do, and how to point your team toward the right ones — even if you're not personally operating every platform yourself.
What You’ll Do Creative Leadership
Lead design for major campaigns, product launches, brand initiatives, and high‑stakes marketing moments across digital, print, social, web, and events
Establish and uphold a high visual quality bar — setting the standard for craft, consistency, and brand alignment across the design team
Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences
Drive creative direction from concept through final delivery, owning end‑to‑end execution on priority projects
Mentor and provide direct feedback, elevating the quality and speed of the broader team
AI‑Powered Team Leadership
Stay ahead of the AI design landscape — not necessarily as a hands‑on operator of every tool, but as a curious, informed leader who understands what's possible and can direct the team toward the right capabilities
Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow‑integrated systems (Higgsfield, Runway, Kling, and similar platforms), and guide your team in applying the right tools to the right problems
Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows are constantly evolving
Evaluate and recommend new tools as the landscape shifts, translating what's technically possible into practical creative advantage
Production & Collaboration
Produce and oversee high‑quality visual assets across formats: campaign graphics, one‑pagers, presentations, social content, web visuals, event materials, and more
Maintain and evolve the Axon design system, templates, and visual toolkits
Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer‑ready creative
Manage multiple high‑priority projects simultaneously with strong organizational discipline
Prepare and QA final files for handoff to vendors, developers, and event teams
Required What You Bring
7+ years of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment
A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership — show us campaigns, brand systems, and the thinking behind them
Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy
Demonstrated, hands‑on experience with AI design tools — not just as a checkbox, but as a real part of your workflow. We want to see your process: how you use tools like Adobe Firefly, Nano Banana, Seedream, Midjourney or similar tools for ideation and production
Proven ability to evolve into more dynamic AI tools and systems (video generation, motion, real‑time iteration), and the intellectual curiosity to keep pushing further
Experience working within established brand guidelines while still finding creative space to push the work
Strong communication skills and confidence presenting and defending creative decisions to stakeholders
Preferred
Experience with motion tools (After Effects, Premiere, Luma, Runway) or short‑form video production
Background in public safety, govtech, or regulated industry creative
Familiarity with design systems thinking and component‑based design at scale
Experience informally mentoring designers or leading creative reviews
AI Expectations in This Role Role This isn't a role where AI usage is encouraged — it's expected and central to how this person operates. You'll be expected to:
Maintain active fluency with the AI design landscape as it evolves (this changes fast — we want someone who's genuinely excited by that)
Move beyond static image generation and into dynamic AI tools for video, motion, personalization, and workflow automation
Build repeatable, scalable AI‑assisted workflows and share them across the team
Exercise sharp editorial judgment about when AI enhances the work vs. when human craft leads
Alignment with Axon's Values
Aim Far – You see every project as a chance to push creative and technical boundaries
Win Right – You take pride in design quality, brand integrity, and doing the work the right way
Own It – You drive projects from brief to final delivery with accountability
Join Forces – You thrive on cross‑functional collaboration and elevate the teams around you
Be Obsessed – You're never satisfied with "good enough" — in craft or in the tools you use
Expect Candor – You give and receive direct, honest feedback to make the work better
90 Days at Axon First 30 Days
Immerse in Axon's brand, design system, campaigns, and team tools
Ship your first complete asset set for a live initiative
First 60 Days
Lead execution on a major campaign or product launch
Audit and recommend enhancements to existing AI workflows and tooling
90 Days & Beyond
Establish yourself as the creative and AI design leader on the team
Drive measurable improvements to design output quality and production velocity
Set a new standard for how AI tools integrate into Axon's visual design practice
Work Location This role is based out of our Scottsdale or Boston location and follows a hybrid schedule. We rely on in‑person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in‑office culture is designed to foster meaningful teamwork, mentorship, and shared success.
Benefits That Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work. Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Base Pay Range $83,700—$133,920 USD
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Equal Employment Opportunity Statement Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.
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Your Impact As Graphic Design Lead, you're a creative thinker and team energizer first — someone who brings curiosity, strategic vision, and the organizational clarity to get great work across the finish line. You'll own the quality and momentum of high‑visibility campaigns, product launches, and brand initiatives by leading the people and process around you, not just the pixels in front of you.
That means knowing how to set a creative direction, ask the right questions, challenge the team to go further, and remove the obstacles that slow great work down. It also means staying genuinely curious about how AI is changing design — knowing what tools exist, what they can do, and how to point your team toward the right ones — even if you're not personally operating every platform yourself.
What You’ll Do Creative Leadership
Lead design for major campaigns, product launches, brand initiatives, and high‑stakes marketing moments across digital, print, social, web, and events
Establish and uphold a high visual quality bar — setting the standard for craft, consistency, and brand alignment across the design team
Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences
Drive creative direction from concept through final delivery, owning end‑to‑end execution on priority projects
Mentor and provide direct feedback, elevating the quality and speed of the broader team
AI‑Powered Team Leadership
Stay ahead of the AI design landscape — not necessarily as a hands‑on operator of every tool, but as a curious, informed leader who understands what's possible and can direct the team toward the right capabilities
Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow‑integrated systems (Higgsfield, Runway, Kling, and similar platforms), and guide your team in applying the right tools to the right problems
Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows are constantly evolving
Evaluate and recommend new tools as the landscape shifts, translating what's technically possible into practical creative advantage
Production & Collaboration
Produce and oversee high‑quality visual assets across formats: campaign graphics, one‑pagers, presentations, social content, web visuals, event materials, and more
Maintain and evolve the Axon design system, templates, and visual toolkits
Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer‑ready creative
Manage multiple high‑priority projects simultaneously with strong organizational discipline
Prepare and QA final files for handoff to vendors, developers, and event teams
Required What You Bring
7+ years of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment
A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership — show us campaigns, brand systems, and the thinking behind them
Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy
Demonstrated, hands‑on experience with AI design tools — not just as a checkbox, but as a real part of your workflow. We want to see your process: how you use tools like Adobe Firefly, Nano Banana, Seedream, Midjourney or similar tools for ideation and production
Proven ability to evolve into more dynamic AI tools and systems (video generation, motion, real‑time iteration), and the intellectual curiosity to keep pushing further
Experience working within established brand guidelines while still finding creative space to push the work
Strong communication skills and confidence presenting and defending creative decisions to stakeholders
Preferred
Experience with motion tools (After Effects, Premiere, Luma, Runway) or short‑form video production
Background in public safety, govtech, or regulated industry creative
Familiarity with design systems thinking and component‑based design at scale
Experience informally mentoring designers or leading creative reviews
AI Expectations in This Role Role This isn't a role where AI usage is encouraged — it's expected and central to how this person operates. You'll be expected to:
Maintain active fluency with the AI design landscape as it evolves (this changes fast — we want someone who's genuinely excited by that)
Move beyond static image generation and into dynamic AI tools for video, motion, personalization, and workflow automation
Build repeatable, scalable AI‑assisted workflows and share them across the team
Exercise sharp editorial judgment about when AI enhances the work vs. when human craft leads
Alignment with Axon's Values
Aim Far – You see every project as a chance to push creative and technical boundaries
Win Right – You take pride in design quality, brand integrity, and doing the work the right way
Own It – You drive projects from brief to final delivery with accountability
Join Forces – You thrive on cross‑functional collaboration and elevate the teams around you
Be Obsessed – You're never satisfied with "good enough" — in craft or in the tools you use
Expect Candor – You give and receive direct, honest feedback to make the work better
90 Days at Axon First 30 Days
Immerse in Axon's brand, design system, campaigns, and team tools
Ship your first complete asset set for a live initiative
First 60 Days
Lead execution on a major campaign or product launch
Audit and recommend enhancements to existing AI workflows and tooling
90 Days & Beyond
Establish yourself as the creative and AI design leader on the team
Drive measurable improvements to design output quality and production velocity
Set a new standard for how AI tools integrate into Axon's visual design practice
Work Location This role is based out of our Scottsdale or Boston location and follows a hybrid schedule. We rely on in‑person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in‑office culture is designed to foster meaningful teamwork, mentorship, and shared success.
Benefits That Benefit You
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work. Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Base Pay Range $83,700—$133,920 USD
Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Equal Employment Opportunity Statement Axon’s mission is to Protect Life and is committed to the well‑being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.
Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.
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