Graphic Design Lead
Shpehouston, Boston, MA, United States
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We explore society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast‑paced, challenging and meaningful. Here you’ll take ownership and drive real change, constantly grow by working hard for a mission that matters.
Your Impact As Graphic Design Lead, you are a creative thinker and team energizer who brings curiosity, strategic vision, and organizational clarity to get great work across the finish line. You will own the quality and momentum of high‑visibility campaigns, product launches, and brand initiatives by leading people and process, not just pixels.
What You’ll Do Creative Leadership
Lead design for major campaigns, product launches, brand initiatives, and high‑stakes marketing moments across digital, print, social, web, and events
Establish and uphold a high visual quality bar – setting the standard for craft, consistency, and brand alignment across the design team
Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences
Drive creative direction from concept through final delivery, owning end‑to‑end execution on priority projects
Mentor and provide direct feedback, elevating the quality and speed of the broader team
AI‑Powered Team Leadership
Stay ahead of the AI design landscape – as a curious, informed leader who understands what is possible and can direct the team toward the right capabilities
Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow‑integrated systems (Higgsfield, Runway, Kling, and similar platforms), guiding the team in applying the right tools to the right problems
Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows evolve constantly
Evaluate and recommend new tools as the landscape shifts, translating technical possibilities into practical creative advantage
Production & Collaboration
Produce and oversee high‑quality visual assets across formats: campaign graphics, one‑pagers, presentations, social content, web visuals, event materials, and more
Maintain and evolve the Axon design system, templates, and visual toolkits
Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer‑ready creative
Manage multiple high‑priority projects simultaneously with strong organizational discipline
Prepare and QA final files for handoff to vendors, developers, and event teams
What You Bring Required
7+ years
of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment
A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership – show us campaigns, brand systems, and the thinking behind them
Advanced proficiency in
Figma
and
Adobe Creative Suite
(Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy
Hands‑on experience with AI design tools
– demonstrated through real workflow; e.g., Adobe Firefly, Nano Banana, Seedream, Midjourney or similar tools for ideation and production
Proven ability to evolve into more dynamic AI tools and systems (video generation, motion, real‑time iteration), and intellectual curiosity to keep pushing further
Experience working within established brand guidelines while still finding creative space to push the work
Strong communication skills and confidence presenting and defending creative decisions to stakeholders
Preferred
Experience with motion tools (After Effects, Premiere, Luma, Runway) or short‑form video production
Background in public safety, govtech, or regulated industry creative
Familiarity with design systems thinking and component‑based design at scale
Experience informally mentoring designers or leading creative reviews
AI Expectations in This Role This role requires active use of AI. You will:
Maintain active fluency with the evolving AI design landscape
Move beyond static image generation into dynamic AI tools for video, motion, personalization, and workflow automation
Build repeatable, scalable AI‑assisted workflows and share them across the team
Exercise sharp editorial judgment about when AI enhances work versus when human craft leads
Alignment with Axon’s Values
Aim Far
– Push creative and technical boundaries on every project
Win Right
– Deliver quality, brand integrity, and do the work the right way
Own It
– Drive projects from brief to final delivery with accountability
Join Forces
– Thrive on cross‑functional collaboration and elevate teammates
Be Obsessed
– Never settle for “good enough” in craft or in tools you use
Expect Candor
– Give and receive direct, honest feedback to improve work
90 Days at Axon First 30 Days
Immerse in Axon’s brand, design system, campaigns, and team tools
Ship your first complete asset set for a live initiative
First 60 Days
Lead execution on a major campaign or product launch
Audit and recommend enhancements to existing AI workflows and tooling
90 Days & Beyond
Establish yourself as the creative and AI design leader on the team
Drive measurable improvements to design output quality and production velocity
Set a new standard for how AI tools integrate into Axon’s visual design practice
Work Location This role is based out of Scottsdale or Boston. It follows a hybrid schedule: onsite Tuesdays through Fridays with flexibility to work remotely on Mondays, unless an approved workplace accommodation is in place. The in‑office culture is designed to foster meaningful teamwork, mentorship, and shared success.
Benefits
Competitive salary and 401(k) with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
Snacks in our offices
Base Pay Range $83,700 – $133,920 USD
Equal Opportunity Employer Axon is an equal‑opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. If you have a disability or special need that requires assistance or accommodation during the recruiting process, email recruitingops@axon.com.
Legal Notice The above job description is not exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. It may change or be supplemented at any time in accordance with business needs and conditions.
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Your Impact As Graphic Design Lead, you are a creative thinker and team energizer who brings curiosity, strategic vision, and organizational clarity to get great work across the finish line. You will own the quality and momentum of high‑visibility campaigns, product launches, and brand initiatives by leading people and process, not just pixels.
What You’ll Do Creative Leadership
Lead design for major campaigns, product launches, brand initiatives, and high‑stakes marketing moments across digital, print, social, web, and events
Establish and uphold a high visual quality bar – setting the standard for craft, consistency, and brand alignment across the design team
Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences
Drive creative direction from concept through final delivery, owning end‑to‑end execution on priority projects
Mentor and provide direct feedback, elevating the quality and speed of the broader team
AI‑Powered Team Leadership
Stay ahead of the AI design landscape – as a curious, informed leader who understands what is possible and can direct the team toward the right capabilities
Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow‑integrated systems (Higgsfield, Runway, Kling, and similar platforms), guiding the team in applying the right tools to the right problems
Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows evolve constantly
Evaluate and recommend new tools as the landscape shifts, translating technical possibilities into practical creative advantage
Production & Collaboration
Produce and oversee high‑quality visual assets across formats: campaign graphics, one‑pagers, presentations, social content, web visuals, event materials, and more
Maintain and evolve the Axon design system, templates, and visual toolkits
Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer‑ready creative
Manage multiple high‑priority projects simultaneously with strong organizational discipline
Prepare and QA final files for handoff to vendors, developers, and event teams
What You Bring Required
7+ years
of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment
A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership – show us campaigns, brand systems, and the thinking behind them
Advanced proficiency in
Figma
and
Adobe Creative Suite
(Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy
Hands‑on experience with AI design tools
– demonstrated through real workflow; e.g., Adobe Firefly, Nano Banana, Seedream, Midjourney or similar tools for ideation and production
Proven ability to evolve into more dynamic AI tools and systems (video generation, motion, real‑time iteration), and intellectual curiosity to keep pushing further
Experience working within established brand guidelines while still finding creative space to push the work
Strong communication skills and confidence presenting and defending creative decisions to stakeholders
Preferred
Experience with motion tools (After Effects, Premiere, Luma, Runway) or short‑form video production
Background in public safety, govtech, or regulated industry creative
Familiarity with design systems thinking and component‑based design at scale
Experience informally mentoring designers or leading creative reviews
AI Expectations in This Role This role requires active use of AI. You will:
Maintain active fluency with the evolving AI design landscape
Move beyond static image generation into dynamic AI tools for video, motion, personalization, and workflow automation
Build repeatable, scalable AI‑assisted workflows and share them across the team
Exercise sharp editorial judgment about when AI enhances work versus when human craft leads
Alignment with Axon’s Values
Aim Far
– Push creative and technical boundaries on every project
Win Right
– Deliver quality, brand integrity, and do the work the right way
Own It
– Drive projects from brief to final delivery with accountability
Join Forces
– Thrive on cross‑functional collaboration and elevate teammates
Be Obsessed
– Never settle for “good enough” in craft or in tools you use
Expect Candor
– Give and receive direct, honest feedback to improve work
90 Days at Axon First 30 Days
Immerse in Axon’s brand, design system, campaigns, and team tools
Ship your first complete asset set for a live initiative
First 60 Days
Lead execution on a major campaign or product launch
Audit and recommend enhancements to existing AI workflows and tooling
90 Days & Beyond
Establish yourself as the creative and AI design leader on the team
Drive measurable improvements to design output quality and production velocity
Set a new standard for how AI tools integrate into Axon’s visual design practice
Work Location This role is based out of Scottsdale or Boston. It follows a hybrid schedule: onsite Tuesdays through Fridays with flexibility to work remotely on Mondays, unless an approved workplace accommodation is in place. The in‑office culture is designed to foster meaningful teamwork, mentorship, and shared success.
Benefits
Competitive salary and 401(k) with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
Snacks in our offices
Base Pay Range $83,700 – $133,920 USD
Equal Opportunity Employer Axon is an equal‑opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. If you have a disability or special need that requires assistance or accommodation during the recruiting process, email recruitingops@axon.com.
Legal Notice The above job description is not exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. It may change or be supplemented at any time in accordance with business needs and conditions.
#J-18808-Ljbffr