Sr. Performance Marketing Manager (SEM & App Search)

Role: Sr. Performance Marketing Manager (SEM & App Search)

Location:

Remote (PST Preferred / California-based) Experience:

7+ Years Core Focus

We are seeking a

hands-on

growth marketing leader to scale our search acquisition engine across

Google Ads

,

Microsoft Ads

, and

Apple Search Ads

. Reporting to the

VP of Direct-to-Consumer

, you will have end-to-end ownership of the SEM channel from strategic forecasting to daily execution leveraging AI and automation to drive profitable account growth and revenue. Key Responsibilities

Direct Channel Ownership:

Lead end-to-end strategy and execution for SEM (Google, Bing) and App Search (Apple), managing large monthly budgets directly without agency oversight. Performance Optimization:

Drive core metrics including

CAC, LTV, and ROAS

through rigorous daily management of campaigns, keywords, bids, and landing page strategies. Strategic Execution:

Build, launch, and scale campaigns using a "test and scale" approach, including partner campaign structures and audience signal testing. AI & Automation Integration:

Utilize platform scripts and AI-driven bidding strategies to improve efficiency, experimental keyword expansion, and creative iteration. Data-Driven Decision Making:

Analyze performance via platform data and attribution models; create dashboards and channel forecasts for senior leadership. Cross-Functional Collaboration:

Partner with Analytics, Product, Compliance, and Brand teams to ensure seamless, compliant, and high-converting customer journeys. Required Skills & Qualifications

7+ Years of Performance Marketing:

Deep expertise in SEM and digital acquisition within high-scale consumer (B2C) environments. Large Budget Management:

Proven experience directly managing six-to-seven-figure monthly spends. Platform Mastery:

Advanced hands-on experience with

Google Ads, Microsoft Ads, and Apple Search Ads

. Technical Analytical Skills:

Ability to independently pull and interpret data to inform testing roadmaps and investment decisions. Industry Knowledge:

Staying current on privacy changes, match type evolution, and the evolving Apple ecosystem. Education:

BA required; Master s (MS) degree preferred. Preferred Background

FinTech or Technology:

Experience in subscription-based software or financial technology is ideal. Startup Mindset:

A self-starter bias toward action and experimentation, common in fast-paced startup environments. Target Expertise:

Knowledge of competitors such as

Sofi, Chime, Robinhood, or Rocket Money

is highly valued.