Senior Digital Marketing Strategist
Carnegie, Westford, MA, United States
Senior Digital Marketing Strategists leverage a customer data platform (CDP) to segment prospective student audiences, develop personalized website campaign strategies, and use data from websites and other systems to identify high‑yield attribution strategies and behavioral trends among user groups.
Duties and Responsibilities
Website Personalization
Architect website personalization strategies driven by clients’ business marketing goals and objectives
Collaborate with internal team members across Copywriting, Web Development, and Digital Advertising teams to execute those strategies
Build personalized website content interactions and campaigns in the CDP
Reporting and Analysis
Create in‑depth monthly and ad‑hoc reporting and analysis for the clients to which you are assigned using Google Analytics, Google Data Studio, and platform reporting tools
Analyze data in aggregate, identifying short‑ and long‑term trends and making thoughtful recommendations accordingly
Client Interaction
Foster client‑agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices
Work directly with clients to understand their objectives and KPIs
Internal Team
Show thought leadership through contributions to team meetings, bringing forward ideas about process improvements, strategic testing, and ways to increase client satisfaction/campaign success
Supervisory Responsibilities
Supervise client accounts led by junior and mid‑level strategists for added support and mentorship, and to ensure a strong client relationship is maintained
Assist in training and onboarding of new team members on processes and daily tasks as needed
Knowledge/Skills/Abilities
Excellent attention to detail and ability to effectively multitask in a deadline‑driven atmosphere
Clear oral and written communication skills, both internally and externally, confidently speaking to and presenting on campaign performance with both clients and internal Digital team members
Demonstrated problem‑solving skills and utilization of resources to work independently and troubleshoot arising issues before escalating to senior team members
Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
Physical ability to be in a stationary position at a desk and work at a computer for prolonged periods
Credentials and Experience
Bachelor’s degree required; Marketing/Advertising major or concentration preferred
2 or more years of experience in a digital marketing campaign management role or experience with marketing automation or customer data platforms
Experience analyzing and reporting on data trends with full understanding of digital marketing KPIs and success metrics
Experience using and analyzing data visualization tools such as Google Data Studio and Google Analytics
Carnegie is an equal‑opportunity employer.
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Duties and Responsibilities
Website Personalization
Architect website personalization strategies driven by clients’ business marketing goals and objectives
Collaborate with internal team members across Copywriting, Web Development, and Digital Advertising teams to execute those strategies
Build personalized website content interactions and campaigns in the CDP
Reporting and Analysis
Create in‑depth monthly and ad‑hoc reporting and analysis for the clients to which you are assigned using Google Analytics, Google Data Studio, and platform reporting tools
Analyze data in aggregate, identifying short‑ and long‑term trends and making thoughtful recommendations accordingly
Client Interaction
Foster client‑agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices
Work directly with clients to understand their objectives and KPIs
Internal Team
Show thought leadership through contributions to team meetings, bringing forward ideas about process improvements, strategic testing, and ways to increase client satisfaction/campaign success
Supervisory Responsibilities
Supervise client accounts led by junior and mid‑level strategists for added support and mentorship, and to ensure a strong client relationship is maintained
Assist in training and onboarding of new team members on processes and daily tasks as needed
Knowledge/Skills/Abilities
Excellent attention to detail and ability to effectively multitask in a deadline‑driven atmosphere
Clear oral and written communication skills, both internally and externally, confidently speaking to and presenting on campaign performance with both clients and internal Digital team members
Demonstrated problem‑solving skills and utilization of resources to work independently and troubleshoot arising issues before escalating to senior team members
Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
Physical ability to be in a stationary position at a desk and work at a computer for prolonged periods
Credentials and Experience
Bachelor’s degree required; Marketing/Advertising major or concentration preferred
2 or more years of experience in a digital marketing campaign management role or experience with marketing automation or customer data platforms
Experience analyzing and reporting on data trends with full understanding of digital marketing KPIs and success metrics
Experience using and analyzing data visualization tools such as Google Data Studio and Google Analytics
Carnegie is an equal‑opportunity employer.
#J-18808-Ljbffr