Events Marketing Specialist
GBTA, Alexandria, VA, United States
Manager, Events Marketing
The Event Marketing Manager leads the strategy, planning, and execution of integrated event marketing initiatives that drive brand awareness, engagement, and revenue across GBTA's global event portfolio. This role owns the event marketing lifecycle end-to-endfrom annual planning and positioning through execution, optimization, and post-event analysisensuring every event delivers a consistent, high-quality brand and attendee experience. Working closely with marketing leadership and cross-functional partners, the Event Marketing Manager translates business and event objectives into clear, actionable marketing plans and briefs that align with broader organizational goals, including membership growth, sponsor value delivery, and global market expansion. At GBTA, we put people first we value collaboration, innovation, and adaptability along with global diversity, respect and empathy. As a member of our team, you'll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve. Responsibilities
Lead the strategic planning and positioning of event marketing initiatives to support brand, growth, and revenue objectives across GBTA's global events. Translate organizational and event-specific business goals into clear event marketing briefs defining target audiences, messaging, timelines, budgets, channel mix, and success metrics. Own and manage the end-to-end event marketing lifecycle, from annual planning and prioritization through execution and post-event evaluation. Partner with cross-functional teams (digital, web, email, social, paid media, PR, partnerships, sales) to deliver integrated, high-impact campaigns. Establish measurement frameworks and analyze performance, attendee behavior, and ROI to optimize future event marketing efforts. Ensure a cohesive, high-quality brand and attendee experience across all event touchpoints. Support go-to-market strategies for new event launches, products, and audience segments. Assist with marketing budget development, pricing support, and performance reporting. Other tasks and duties as needed. Requirements
Bachelor's degree in Marketing or related field, or equivalent professional experience. Minimum 3-5 years of progressive marketing experience, with demonstrated ownership of event or product marketing campaigns. Proven ability to develop and execute integrated marketing campaigns that drive measurable outcomes such as attendance growth, engagement, and revenue. Excellent communication skills and the ability to work with diverse teams. Excellent attention to detail and the ability to organize large multiple projects with competing timelines and deliverables. Understanding of global audience marketing considerations, including regional market considerations. Passion for marketing and familiarity with standard concepts, practices, and marketing procedures. Preferred Experience and Skills
Multi-lingual is a plus. Positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives. Experience working with external vendors, agencies, or media partners. Physical Requirements/Work Environment
Remote work environment. Prolonged periods sitting/remaining stationary at a desk and working on a computer. Must be able to remain stationary and move for long periods of time, during events. Must be able to work a variety of hours in order to accommodate various meetings and events. GBTA welcomes all candidates and supports inclusivity and diversity in the workplace. Travel Required
Up to 5-10%; travel to Annual Convention and other GBTA events/meetings as needed. Applicants must be authorized to work in the US. Please Note: To ensure compliance with all state, county, and local employment and tax regulations, applicants must currently reside in one of the following states to be considered for employment with GBTA. Employment eligibility is also subject to applicable state labor laws and remote work requirements. This list will be updated periodically as our team expands hiring eligibility to additional states: AZ; CA; DC; FL; GA; IL; IN; MA; MI; MN; MD; NC; NJ; NY; PA; SC; TX; UT; VA; WA. GBTA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The Event Marketing Manager leads the strategy, planning, and execution of integrated event marketing initiatives that drive brand awareness, engagement, and revenue across GBTA's global event portfolio. This role owns the event marketing lifecycle end-to-endfrom annual planning and positioning through execution, optimization, and post-event analysisensuring every event delivers a consistent, high-quality brand and attendee experience. Working closely with marketing leadership and cross-functional partners, the Event Marketing Manager translates business and event objectives into clear, actionable marketing plans and briefs that align with broader organizational goals, including membership growth, sponsor value delivery, and global market expansion. At GBTA, we put people first we value collaboration, innovation, and adaptability along with global diversity, respect and empathy. As a member of our team, you'll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve. Responsibilities
Lead the strategic planning and positioning of event marketing initiatives to support brand, growth, and revenue objectives across GBTA's global events. Translate organizational and event-specific business goals into clear event marketing briefs defining target audiences, messaging, timelines, budgets, channel mix, and success metrics. Own and manage the end-to-end event marketing lifecycle, from annual planning and prioritization through execution and post-event evaluation. Partner with cross-functional teams (digital, web, email, social, paid media, PR, partnerships, sales) to deliver integrated, high-impact campaigns. Establish measurement frameworks and analyze performance, attendee behavior, and ROI to optimize future event marketing efforts. Ensure a cohesive, high-quality brand and attendee experience across all event touchpoints. Support go-to-market strategies for new event launches, products, and audience segments. Assist with marketing budget development, pricing support, and performance reporting. Other tasks and duties as needed. Requirements
Bachelor's degree in Marketing or related field, or equivalent professional experience. Minimum 3-5 years of progressive marketing experience, with demonstrated ownership of event or product marketing campaigns. Proven ability to develop and execute integrated marketing campaigns that drive measurable outcomes such as attendance growth, engagement, and revenue. Excellent communication skills and the ability to work with diverse teams. Excellent attention to detail and the ability to organize large multiple projects with competing timelines and deliverables. Understanding of global audience marketing considerations, including regional market considerations. Passion for marketing and familiarity with standard concepts, practices, and marketing procedures. Preferred Experience and Skills
Multi-lingual is a plus. Positive attitude, strong written and interpersonal skills, as well as excellent planning and organization skills to support brand objectives. Experience working with external vendors, agencies, or media partners. Physical Requirements/Work Environment
Remote work environment. Prolonged periods sitting/remaining stationary at a desk and working on a computer. Must be able to remain stationary and move for long periods of time, during events. Must be able to work a variety of hours in order to accommodate various meetings and events. GBTA welcomes all candidates and supports inclusivity and diversity in the workplace. Travel Required
Up to 5-10%; travel to Annual Convention and other GBTA events/meetings as needed. Applicants must be authorized to work in the US. Please Note: To ensure compliance with all state, county, and local employment and tax regulations, applicants must currently reside in one of the following states to be considered for employment with GBTA. Employment eligibility is also subject to applicable state labor laws and remote work requirements. This list will be updated periodically as our team expands hiring eligibility to additional states: AZ; CA; DC; FL; GA; IL; IN; MA; MI; MN; MD; NC; NJ; NY; PA; SC; TX; UT; VA; WA. GBTA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.