Sr. Director of Digital
Whataburger, San Antonio, TX, United States
Position Summary
As a Sr. Director of Digital, you will shape the future of Whataburger’s digital business by leading the strategy, performance, and evolution of our end‑to‑end digital commerce ecosystem. You’ll set the vision for how guests order and engage across first‑party and third‑party channels, ensuring experiences are seamless, scalable, and unmistakably Whataburger.
Day‑to‑Day Responsibilities
Lead the product vision and omnichannel growth strategy across first‑party ordering, third‑party marketplaces, and the brand’s Loyalty program.
Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance.
Own the roadmap and business performance across all aspects of the brand’s Loyalty platform focusing on member frequency, retention, and growth.
Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction.
Lead strategy for first‑party digital ordering and fulfillment, ensuring reliable, accurate, and efficient end‑to‑end order execution.
Oversee third‑party marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality.
Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness.
Collaborate cross‑functionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution.
Build, lead, and coach a high‑performing team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values.
Compensation & Benefits
Competitive Weekly Pay
Bonus Program up to 2.5X payout potential based on company results
5 weeks PTO
Flex Weeks
Paid Corporate Holidays
Competitive medical, dental, and vision benefits*
Short‑term and long‑term disability benefits*
Paid parental leave
401(k) match $1/$1 up to 4%
Opportunities for career development and growth
Whataburger Family Foundation scholarship program (dependents eligible) and hardship grant assistance
Wireless service discounts
Computer & software discounts
Fitness / gym discounts
Awards and recognition for your contributions
Retirement celebration program
Required Experience & Qualifications
Bachelor’s degree or equivalent work experience.
10+ years of experience in digital, loyalty, or eCommerce leadership roles.
Proven ownership of first‑party and third‑party commerce performance with P&L or KPI accountability.
Proven track record of understanding and growing a loyalty platform.
Experience scaling digital commerce in high‑growth, transformation, or modernization environments.
Strong expertise in omnichannel strategy, digital product management, marketplace optimization, and fulfillment operations.
Ability to influence cross‑functional leaders and communicate at senior levels.
Strong analytical, strategic thinking, and prioritization skills.
Experience in QSR, retail, hospitality, or similarly high‑volume, multi‑location environments preferred.
Nice‑to‑Have Skills
Experience leading digital transformation or modernization initiatives.
Worked with API‑driven architectures, integrations, or digital ordering platforms.
Experience collaborating with product, engineering, data science, or UX teams in an agile environment.
Advanced knowledge of experimentation, personalization, or optimization frameworks.
Prior experience managing third‑party marketplace partnerships (DoorDash, Uber Eats, Grubhub, etc.).
Familiarity with digital menu management, catalog systems, or enterprise pricing tools.
Experience scaling omnichannel capabilities in high‑volume, multi‑location organizations.
Location and Travel This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. Occasional travel and occasional work outside standard hours may be required. Candidates must reside within commuting distance of the San Antonio Home Office.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E‑Verify is a registered trademark of the U.S. Department of Homeland Security.
Eligibility rules may apply.
300 Concord Plaza Dr San Antonio TX 78216-6903
#J-18808-Ljbffr
Day‑to‑Day Responsibilities
Lead the product vision and omnichannel growth strategy across first‑party ordering, third‑party marketplaces, and the brand’s Loyalty program.
Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance.
Own the roadmap and business performance across all aspects of the brand’s Loyalty platform focusing on member frequency, retention, and growth.
Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction.
Lead strategy for first‑party digital ordering and fulfillment, ensuring reliable, accurate, and efficient end‑to‑end order execution.
Oversee third‑party marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality.
Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness.
Collaborate cross‑functionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution.
Build, lead, and coach a high‑performing team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values.
Compensation & Benefits
Competitive Weekly Pay
Bonus Program up to 2.5X payout potential based on company results
5 weeks PTO
Flex Weeks
Paid Corporate Holidays
Competitive medical, dental, and vision benefits*
Short‑term and long‑term disability benefits*
Paid parental leave
401(k) match $1/$1 up to 4%
Opportunities for career development and growth
Whataburger Family Foundation scholarship program (dependents eligible) and hardship grant assistance
Wireless service discounts
Computer & software discounts
Fitness / gym discounts
Awards and recognition for your contributions
Retirement celebration program
Required Experience & Qualifications
Bachelor’s degree or equivalent work experience.
10+ years of experience in digital, loyalty, or eCommerce leadership roles.
Proven ownership of first‑party and third‑party commerce performance with P&L or KPI accountability.
Proven track record of understanding and growing a loyalty platform.
Experience scaling digital commerce in high‑growth, transformation, or modernization environments.
Strong expertise in omnichannel strategy, digital product management, marketplace optimization, and fulfillment operations.
Ability to influence cross‑functional leaders and communicate at senior levels.
Strong analytical, strategic thinking, and prioritization skills.
Experience in QSR, retail, hospitality, or similarly high‑volume, multi‑location environments preferred.
Nice‑to‑Have Skills
Experience leading digital transformation or modernization initiatives.
Worked with API‑driven architectures, integrations, or digital ordering platforms.
Experience collaborating with product, engineering, data science, or UX teams in an agile environment.
Advanced knowledge of experimentation, personalization, or optimization frameworks.
Prior experience managing third‑party marketplace partnerships (DoorDash, Uber Eats, Grubhub, etc.).
Familiarity with digital menu management, catalog systems, or enterprise pricing tools.
Experience scaling omnichannel capabilities in high‑volume, multi‑location organizations.
Location and Travel This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. Occasional travel and occasional work outside standard hours may be required. Candidates must reside within commuting distance of the San Antonio Home Office.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E‑Verify is a registered trademark of the U.S. Department of Homeland Security.
Eligibility rules may apply.
300 Concord Plaza Dr San Antonio TX 78216-6903
#J-18808-Ljbffr