Sr. Director of Digital
Whataburger, San Antonio, TX, United States
Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to make a difference.
Since 1950, we’ve invested in people who lead with integrity, serve with heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and winning as one — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and move forward boldly — we’ve got your back and your path cooked to perfection.
Your Recipe for Impact — What You’ll Do
As a Sr. Director of Digital, you will shape the future of Whataburger’s digital business by leading the strategy, performance, and evolution of our end‑to‑end digital commerce ecosystem. You’ll set the vision for how guests order and engage across first‑party and third‑party channels, ensuring experiences are seamless, scalable, and unmistakably Whataburger. You’ll Make a Difference by transforming digital ordering and fulfillment, Serve with Heart by designing guest‑centric experiences, Win as One through tight alignment with Operations, Technology, and Marketing, and Move Forward Boldly by driving innovation, acceleration, and long‑term digital growth.
As a Sr. Director of Digital, you are responsible to:
Lead the product vision and omnichannel growth strategy across first‑party ordering, third‑party marketplaces, and the brand’s Loyalty program.
Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance.
Own the roadmap and business performance across all aspects of the brand’s Loyalty platform with a focus on member frequency, member retention, and growth.
Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction.
Lead strategy for first‑party digital ordering and fulfillment, ensuring reliable, accurate, and efficient end‑to‑end order execution.
Oversee third‑party marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality.
Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness.
Collaborate cross‑functionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution.
Build, lead, and coach a high‑performing team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values.
The Sauce — Pay & Perks
As a Sr. Director of Digital, you’ll receive:
Competitive Weekly Pay
Bonus Program that scales up to 2.5X payout potential based on company results
Flex Weeks
Paid Corporate Holidays
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
401(k) match $1/$1 up to 4%
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program
What You Bring to the Table — Must-Have Experience
As a Sr. Director of Digital, you must have:
A bachelor’s degree or equivalent work experience.
10+ years of experience in digital, loyalty, or eCommerce leadership roles.
Proven ownership of first‑party and third‑party commerce performance, including P&L or KPI accountability.
Proven track record of understanding and growing a loyalty platform.
Experience scaling digital commerce in high‑growth, transformation, or modernization environments.
Strong expertise in omnichannel strategy, digital product management, marketplace optimization, and fulfillment operations.
Demonstrated the ability to influence cross‑functional leaders and communicate with clarity at senior levels.
Strong analytical, strategic thinking, and prioritization skills with the ability to navigate complexity.
Experience in QSR, retail, hospitality, or similarly high‑volume, multi‑location environments preferred.
Extra Toppings — Nice to Haves (Optional)
As a Sr. Director of Digital, we prefer you to have:
Experience leading digital transformation or modernization initiatives.
Worked with API‑driven architectures, integrations, or digital ordering platforms.
Experience collaborating with Product, Engineering, Data Science, or UX teams in an agile environment.
Advanced knowledge of experimentation, personalization, or optimization frameworks.
Prior experience managing third‑party marketplace partnerships (DoorDash, Uber Eats, Grubhub, etc.).
Familiarity with digital menu management, catalog systems, or enterprise pricing tools.
Experience scaling omnichannel capabilities in high‑volume, multi‑location organizations.
Where & How You’ll Work
This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. You’ll collaborate across Operations, Technology, Marketing, and external partners to align digital capabilities with restaurant realities. The role requires adaptability, occasional travel, comfort working in a fast‑paced environment, and the ability to support business needs beyond standard hours when necessary. Candidates must reside within commuting distance of the San Antonio Home Office.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E‑Verify Program. For more information go to www.dhs.gov/E-Verify. E‑Verify is a registered trademark of the U.S. Department of Homeland Security.
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Since 1950, we’ve invested in people who lead with integrity, serve with heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and winning as one — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and move forward boldly — we’ve got your back and your path cooked to perfection.
Your Recipe for Impact — What You’ll Do
As a Sr. Director of Digital, you will shape the future of Whataburger’s digital business by leading the strategy, performance, and evolution of our end‑to‑end digital commerce ecosystem. You’ll set the vision for how guests order and engage across first‑party and third‑party channels, ensuring experiences are seamless, scalable, and unmistakably Whataburger. You’ll Make a Difference by transforming digital ordering and fulfillment, Serve with Heart by designing guest‑centric experiences, Win as One through tight alignment with Operations, Technology, and Marketing, and Move Forward Boldly by driving innovation, acceleration, and long‑term digital growth.
As a Sr. Director of Digital, you are responsible to:
Lead the product vision and omnichannel growth strategy across first‑party ordering, third‑party marketplaces, and the brand’s Loyalty program.
Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance.
Own the roadmap and business performance across all aspects of the brand’s Loyalty platform with a focus on member frequency, member retention, and growth.
Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction.
Lead strategy for first‑party digital ordering and fulfillment, ensuring reliable, accurate, and efficient end‑to‑end order execution.
Oversee third‑party marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality.
Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness.
Collaborate cross‑functionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution.
Build, lead, and coach a high‑performing team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values.
The Sauce — Pay & Perks
As a Sr. Director of Digital, you’ll receive:
Competitive Weekly Pay
Bonus Program that scales up to 2.5X payout potential based on company results
Flex Weeks
Paid Corporate Holidays
Competitive Medical, Dental and Vision Benefits*
Short-term and Long-term Disability Benefits*
401(k) match $1/$1 up to 4%
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program
What You Bring to the Table — Must-Have Experience
As a Sr. Director of Digital, you must have:
A bachelor’s degree or equivalent work experience.
10+ years of experience in digital, loyalty, or eCommerce leadership roles.
Proven ownership of first‑party and third‑party commerce performance, including P&L or KPI accountability.
Proven track record of understanding and growing a loyalty platform.
Experience scaling digital commerce in high‑growth, transformation, or modernization environments.
Strong expertise in omnichannel strategy, digital product management, marketplace optimization, and fulfillment operations.
Demonstrated the ability to influence cross‑functional leaders and communicate with clarity at senior levels.
Strong analytical, strategic thinking, and prioritization skills with the ability to navigate complexity.
Experience in QSR, retail, hospitality, or similarly high‑volume, multi‑location environments preferred.
Extra Toppings — Nice to Haves (Optional)
As a Sr. Director of Digital, we prefer you to have:
Experience leading digital transformation or modernization initiatives.
Worked with API‑driven architectures, integrations, or digital ordering platforms.
Experience collaborating with Product, Engineering, Data Science, or UX teams in an agile environment.
Advanced knowledge of experimentation, personalization, or optimization frameworks.
Prior experience managing third‑party marketplace partnerships (DoorDash, Uber Eats, Grubhub, etc.).
Familiarity with digital menu management, catalog systems, or enterprise pricing tools.
Experience scaling omnichannel capabilities in high‑volume, multi‑location organizations.
Where & How You’ll Work
This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. You’ll collaborate across Operations, Technology, Marketing, and external partners to align digital capabilities with restaurant realities. The role requires adaptability, occasional travel, comfort working in a fast‑paced environment, and the ability to support business needs beyond standard hours when necessary. Candidates must reside within commuting distance of the San Antonio Home Office.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E‑Verify Program. For more information go to www.dhs.gov/E-Verify. E‑Verify is a registered trademark of the U.S. Department of Homeland Security.
#J-18808-Ljbffr