Director, Creator & Cultural Growth

Overview 1-800-Flowers.com, Inc. has led innovation in gifting for over 50 years. As discoverability and cultural relevance become critical growth drivers, we’re building a best-in-class Creator & Cultural Growth engine across brands including 1-800-Flowers, Harry & David, Cheryl’s Cookies, and Personalization Mall. This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.

Key Responsibilities Creator, Influencer & Social Leadership

Set the vision and strategy for creator, influencer, and organic social across brands

Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social

Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance

Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem

Growth, Commerce & Impact

Connect creator and social programs to demand generation, revenue, and customer growth

Support social commerce and merchandising integration

Partner with Brand Marketing and Merchandising on key campaigns and product stories

Measurement & Accountability

Establish KPIs across engagement, discoverability, and revenue contribution

Partner with Marketing Investment & Forecasting to assess ROI and incrementality

Translate performance into clear, executive-level reporting

Cross-Functional Integration

Ensure creator and social programs align to campaign narratives

Partner across Brand, PR, Media, and Partnerships for cohesive execution

Team Leadership

Build and lead a high-performing team, including two senior managers

Create scalable processes, playbooks, and standards

Foster a culture of experimentation, accountability, and commercial impact

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