Director, Creator & Cultural Growth
1-800-FLOWERS.COM, INC., Atlanta, GA, United States
This role leads strategy, team, and outcomes across creator, influencer, and organic social—ensuring these channels drive measurable business impact and strengthen brand authority.
Key Responsibilities
Set the vision and strategy for creator, influencer, and organic social across brands Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem Growth, Commerce & Impact
Connect creator and social programs to demand generation, revenue, and customer growth Support social commerce and merchandising integration Partner with Brand Marketing and Merchandising on key campaigns and product stories Measurement & Accountability
Establish KPIs across engagement, discoverability, and revenue contribution Partner with Marketing Investment & Forecasting to assess ROI and incrementality Cross-Functional Integration
Ensure creator and social programs align to campaign narratives Partner across Brand, PR, Media, and Partnerships for cohesive execution Build and lead a high-performing team, including two senior managers Create scalable processes, playbooks, and standards Foster a culture of experimentation, accountability, and commercial impact Qualifications
8–12+ years in influencer marketing, social, or creator ecosystems Proven ability to drive measurable business results Strong commercial mindset connecting creator activity to revenue and LTV Deep understanding of platforms, creator economics, and cultural trends Experience leading high-performing teams and cross-functional work eCommerce or digital experience preferred
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Set the vision and strategy for creator, influencer, and organic social across brands Lead teams responsible for day-to-day execution and performance across Creator/Influencer + Organic Social Build a scalable creator ecosystem (influencers, cultural creators, UGC) that drives reach and relevance Define the role of social platforms (TikTok, Instagram, Pinterest) within the marketing ecosystem Growth, Commerce & Impact
Connect creator and social programs to demand generation, revenue, and customer growth Support social commerce and merchandising integration Partner with Brand Marketing and Merchandising on key campaigns and product stories Measurement & Accountability
Establish KPIs across engagement, discoverability, and revenue contribution Partner with Marketing Investment & Forecasting to assess ROI and incrementality Cross-Functional Integration
Ensure creator and social programs align to campaign narratives Partner across Brand, PR, Media, and Partnerships for cohesive execution Build and lead a high-performing team, including two senior managers Create scalable processes, playbooks, and standards Foster a culture of experimentation, accountability, and commercial impact Qualifications
8–12+ years in influencer marketing, social, or creator ecosystems Proven ability to drive measurable business results Strong commercial mindset connecting creator activity to revenue and LTV Deep understanding of platforms, creator economics, and cultural trends Experience leading high-performing teams and cross-functional work eCommerce or digital experience preferred
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