Vice President Marketing
MyOutDesk, Sacramento, CA, United States
What you will do:
Revenue & Demand Generation Own the demand generation strategy across paid and organic channels Drive measurable pipeline growth and revenue through paid search, SEO, content, and performance marketing Partner closely with Sales to align campaigns with revenue targets and pipeline goals Paid Media & Performance Marketing Oversee paid search and paid social strategy, and optimization Establish and report on KPIs including CPC, CPA, ROAS, conversion rate, pipeline contribution, and revenue attribution Continuously optimize campaigns to improve efficiency and scale revenue impact Lead enterprise-level SEO and Answer Engine Optimization strategies Develop content frameworks that drive qualified traffic and revenue Implement structured data, technical SEO improvements, and content optimization strategies Clearly connect SEO initiatives to pipeline and revenue growth Analytics & Funnel Optimization Own marketing analytics and performance reporting Demonstrate advanced expertise in GA4, including: TOFU, MOFU, BOFU funnel tracking; event configuration and conversion tracking; attribution modeling Identifying optimization opportunities across the funnel Build dashboards that tie marketing performance directly to revenue outcomes Leadership & Brand Growth Lead and develop a global marketing team Strengthen brand authority and thought leadership in partnership with PR and communications Implement generative AI strategies to enhance marketing efficiency and scalability Who You Are:
8-10 years of progressive marketing leadership experience Proven success driving revenue through Paid, SEO, and content strategies Clear experience connecting marketing initiatives to pipeline and closed revenue Strong B2B background (BPO or services industry/solution-selling experience preferred) Deep understanding of performance metrics, attribution, and revenue reporting Experience scaling marketing teams in high-growth, fast-paced, dynamic environments Company Description
MyOutDesk is a global staffing and talent solutions company with nearly 20 years of experience helping businesses scale through high-performing remote teams. With operations across the United States, Latin America, and Africa, we deliver world-class talent while prioritizing collaboration, career growth, and work-life balance. Recognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, MyOutDesk is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact.
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Revenue & Demand Generation Own the demand generation strategy across paid and organic channels Drive measurable pipeline growth and revenue through paid search, SEO, content, and performance marketing Partner closely with Sales to align campaigns with revenue targets and pipeline goals Paid Media & Performance Marketing Oversee paid search and paid social strategy, and optimization Establish and report on KPIs including CPC, CPA, ROAS, conversion rate, pipeline contribution, and revenue attribution Continuously optimize campaigns to improve efficiency and scale revenue impact Lead enterprise-level SEO and Answer Engine Optimization strategies Develop content frameworks that drive qualified traffic and revenue Implement structured data, technical SEO improvements, and content optimization strategies Clearly connect SEO initiatives to pipeline and revenue growth Analytics & Funnel Optimization Own marketing analytics and performance reporting Demonstrate advanced expertise in GA4, including: TOFU, MOFU, BOFU funnel tracking; event configuration and conversion tracking; attribution modeling Identifying optimization opportunities across the funnel Build dashboards that tie marketing performance directly to revenue outcomes Leadership & Brand Growth Lead and develop a global marketing team Strengthen brand authority and thought leadership in partnership with PR and communications Implement generative AI strategies to enhance marketing efficiency and scalability Who You Are:
8-10 years of progressive marketing leadership experience Proven success driving revenue through Paid, SEO, and content strategies Clear experience connecting marketing initiatives to pipeline and closed revenue Strong B2B background (BPO or services industry/solution-selling experience preferred) Deep understanding of performance metrics, attribution, and revenue reporting Experience scaling marketing teams in high-growth, fast-paced, dynamic environments Company Description
MyOutDesk is a global staffing and talent solutions company with nearly 20 years of experience helping businesses scale through high-performing remote teams. With operations across the United States, Latin America, and Africa, we deliver world-class talent while prioritizing collaboration, career growth, and work-life balance. Recognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, MyOutDesk is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact.
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