Digital Marketing Specialist
Slamdot, Knoxville, TN, United States
Slamdot, located in the beautiful Northshore Village in Knoxville, TN, was founded in 2005 with the belief that website design and digital marketing should be straightforward and approachable. We provide small businesses with website design packages, digital marketing services, web hosting, and more. We’ve made web design and digital marketing easy and affordable, but most of all, we’ve taken the mystery and confusion out of it for the customer. No buzzwords, no unclear pricing, and no unfair contracts. Quite simply, we do digital differently, and our customers love us for it.
Why Join The Slamdot Team? If you’re the type who desires never-ending learning opportunities, strategic problem-solving, and making a big impact for small businesses, then this position is for you.
What You Will Be Doing
Develop strategic digital marketing plans for new & existing clients that align with their business goals.
Build and launch Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and Bing Ads for clients.
Create effective local, regional, and national Search Engine Optimization (SEO) campaigns for clients.
Use Facebook Ads platform to develop effective Facebook & Instagram advertising campaigns for clients.
Research and create strategic keyword lists and ideas for PPC and SEO campaigns.
Work closely with a diverse set of small businesses owners from a variety of different industries.
Monitor ongoing campaign performance and execute key campaign optimizations daily.
Perform routine competitive research and analysis to inform client of any changes in current market environment.
Create A/B testing opportunities from a multitude of variables to increase efficiency of client's campaigns and generate better results.
Confidently present campaign reports to clients on a routine basis.
Recommend landing page and website optimizations to client based on performance and findings of campaigns.
Develop and test new strategies designed to increase lead volume, conversion rates, and lower cost-per-clicks across all of your clients.
Use tools such as Google Analytics to find patterns and new campaign opportunities for client growth.
Consult with client on a regular basis about digital marketing strategies.
Stay up to date with current digital marketing industry trends, market conditions, and best practices.
What You Bring
Well-versed in search engine marketing, including Google Ads management
Google certified in Ads, Analytics, Display and/or Shopping is required
Strong ability to multi-task
Experience and knowledge of Google’s services, including Google Analytics, Google Ads Keyword Planner, and Search Console
Excellent critical thinking, analytical, and problem-solving skills
Strong writing ability with emphasis on creative marketing copy
Ability and willingness to learn new tools and technologies
Understanding of forecasting, budgeting, billing, and campaign pacing
Recognize problems, identify causes and present solutions to issues that may arise
Excellent writing skills
Exhibits solid communication skills (oral, written, and presentation)
EVEN BETTER!
Experience working with WordPress
Understanding of .htaccess, robots.txt, XML Sitemaps, site speed optimization, and other technical aspects of SEO
A solid understanding of search strategies, website mobile optimization, and other digital marketing industry trends
Why You’ll Want To Work At Slamdot
Fun, positive and highly collaborative culture among the team
Plenty of room for growth with continuous feedback and consistent reviews throughout the year
Medical insurance
Vision insurance
Paid time off, including major holidays
Relaxed dress code
Casual work environment
Team happy hours and outside activities
Monthly team breakfasts and lunches
Workstation with sit-stand desk, MacBook Pro and iPhone
Bonus opportunities
Parental leave
On-the-job training, including access to role-based courses and other resources
Company swag, including t-shirts, hoodies, and more
Office-wide music with ability to co-DJ with your teammates
Full, private kitchen and break room
Free snacks
Last, but certainly not least, adult beverages on Friday afternoons
This position will be based in Knoxville, TN.
Slamdot is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
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Why Join The Slamdot Team? If you’re the type who desires never-ending learning opportunities, strategic problem-solving, and making a big impact for small businesses, then this position is for you.
What You Will Be Doing
Develop strategic digital marketing plans for new & existing clients that align with their business goals.
Build and launch Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and Bing Ads for clients.
Create effective local, regional, and national Search Engine Optimization (SEO) campaigns for clients.
Use Facebook Ads platform to develop effective Facebook & Instagram advertising campaigns for clients.
Research and create strategic keyword lists and ideas for PPC and SEO campaigns.
Work closely with a diverse set of small businesses owners from a variety of different industries.
Monitor ongoing campaign performance and execute key campaign optimizations daily.
Perform routine competitive research and analysis to inform client of any changes in current market environment.
Create A/B testing opportunities from a multitude of variables to increase efficiency of client's campaigns and generate better results.
Confidently present campaign reports to clients on a routine basis.
Recommend landing page and website optimizations to client based on performance and findings of campaigns.
Develop and test new strategies designed to increase lead volume, conversion rates, and lower cost-per-clicks across all of your clients.
Use tools such as Google Analytics to find patterns and new campaign opportunities for client growth.
Consult with client on a regular basis about digital marketing strategies.
Stay up to date with current digital marketing industry trends, market conditions, and best practices.
What You Bring
Well-versed in search engine marketing, including Google Ads management
Google certified in Ads, Analytics, Display and/or Shopping is required
Strong ability to multi-task
Experience and knowledge of Google’s services, including Google Analytics, Google Ads Keyword Planner, and Search Console
Excellent critical thinking, analytical, and problem-solving skills
Strong writing ability with emphasis on creative marketing copy
Ability and willingness to learn new tools and technologies
Understanding of forecasting, budgeting, billing, and campaign pacing
Recognize problems, identify causes and present solutions to issues that may arise
Excellent writing skills
Exhibits solid communication skills (oral, written, and presentation)
EVEN BETTER!
Experience working with WordPress
Understanding of .htaccess, robots.txt, XML Sitemaps, site speed optimization, and other technical aspects of SEO
A solid understanding of search strategies, website mobile optimization, and other digital marketing industry trends
Why You’ll Want To Work At Slamdot
Fun, positive and highly collaborative culture among the team
Plenty of room for growth with continuous feedback and consistent reviews throughout the year
Medical insurance
Vision insurance
Paid time off, including major holidays
Relaxed dress code
Casual work environment
Team happy hours and outside activities
Monthly team breakfasts and lunches
Workstation with sit-stand desk, MacBook Pro and iPhone
Bonus opportunities
Parental leave
On-the-job training, including access to role-based courses and other resources
Company swag, including t-shirts, hoodies, and more
Office-wide music with ability to co-DJ with your teammates
Full, private kitchen and break room
Free snacks
Last, but certainly not least, adult beverages on Friday afternoons
This position will be based in Knoxville, TN.
Slamdot is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Job may require sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
#J-18808-Ljbffr