Senior Manager GTM Enablement (fully remote possible)
Nielsen Consumer LLC, Chicago, IL, United States
About this Job
NIQ is building a
Center of Revenue Enablement
to strengthen commercial launch execution, accelerate go‑to‑market effectiveness, and scale best‑practice selling globally. The
Senior Manager, GTM Enablement
owns the enablement operating model that ensures NIQ's most important go‑to‑market initiatives are launched with clarity, discipline, and launch execution readiness.
This role is responsible for connecting
strategy to seller action —ensuring that GTM priorities are translated into clear standards, artifacts, and enablement support that improve launch effectiveness, forecast confidence, and commercial outcomes. This is
not a training role ; it is a senior commercial execution role focused on enablement as a control system for GTM delivery.
The role is highly cross‑functional, partnering closely with Product, Marketing, Sales, Revenue Enablement, and Regional stakeholders to ensure GTM initiatives are enabled, adopted, and reinforced consistently across markets. This role focuses on ensuring GTM initiatives are launched with clarity and execution readiness; ongoing in‑market activation will be supported on an ongoing basis.
Responsibilities GTM Enablement Strategy & Operating Model
Own and evolve NIQ's
GTM Enablement operating model
across priority and core initiatives
Define enablement standards, readiness criteria, and governance for GTM launches
Ensure GTM enablement aligns with NIQ's Commercial Academy, content standards, and enablement platforms
GTM Launch Execution & Enablement
Partner with Product, Marketing, Sales, and Enablement leaders to support end‑to‑end GTM planning and launch execution
Facilitate design and delivery of structured enablement plans for priority launches, including messaging, artifacts, and seller guidance
Ensure sellers and managers are equipped with execution‑ready tools, not just information
Cross‑Functional Leadership & Governance
Act as a senior enablement partner to GTM and commercial leadership
Establish post‑launch feedback loops, execution reviews, and optimization cycles
Drive alignment across functions to reduce fragmentation and improve speed to impact
Partner closely with Lead Generation & Activation to ensure GTM initiatives transition smoothly from launch readiness into sustained in‑market execution
Measurement & Continuous Improvement
Monitor GTM launch execution effectiveness and enablement adoption
Identify gaps, risks, and opportunities to improve launch quality and consistency
Use insights to refine enablement approaches and inform future GTM initiatives
Qualifications
Bachelor's degree or equivalent experience
8‑10+ years experience in sales enablement, go‑to‑market execution, commercial operations, or related roles
Deep understanding of B2B GTM motions and commercial execution dynamics
Proven ability to operate cross‑functionally and influence senior stakeholders
Strong strategic thinking paired with hands‑on execution discipline
Excellent communication skills and executive presence
Experience working in a global, matrixed environment
Additional Information This role has a market‑competitive salary aligned to level, experience, and location. Actual compensation will vary depending on qualifications, skills, and geography. This role may be eligible for a performance‑based bonus.
Our Benefits
Flexible working environment
Comprehensive healthcare coverage
Retirement savings plans with company contributions
Paid parental leave and generous time off
Volunteer time off
LinkedIn Learning and professional development resources
Employee Assistance Program (EAP)
AI & Hiring Transparency NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including resume screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks. All AI usage is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans.
Our Commitment to Diversity, Equity, and Inclusion At NIQ, we are committed to fostering an inclusive workplace that reflects the diversity of the markets and communities we serve. All employment decisions are made without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, veteran status, or any other protected characteristic.
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Center of Revenue Enablement
to strengthen commercial launch execution, accelerate go‑to‑market effectiveness, and scale best‑practice selling globally. The
Senior Manager, GTM Enablement
owns the enablement operating model that ensures NIQ's most important go‑to‑market initiatives are launched with clarity, discipline, and launch execution readiness.
This role is responsible for connecting
strategy to seller action —ensuring that GTM priorities are translated into clear standards, artifacts, and enablement support that improve launch effectiveness, forecast confidence, and commercial outcomes. This is
not a training role ; it is a senior commercial execution role focused on enablement as a control system for GTM delivery.
The role is highly cross‑functional, partnering closely with Product, Marketing, Sales, Revenue Enablement, and Regional stakeholders to ensure GTM initiatives are enabled, adopted, and reinforced consistently across markets. This role focuses on ensuring GTM initiatives are launched with clarity and execution readiness; ongoing in‑market activation will be supported on an ongoing basis.
Responsibilities GTM Enablement Strategy & Operating Model
Own and evolve NIQ's
GTM Enablement operating model
across priority and core initiatives
Define enablement standards, readiness criteria, and governance for GTM launches
Ensure GTM enablement aligns with NIQ's Commercial Academy, content standards, and enablement platforms
GTM Launch Execution & Enablement
Partner with Product, Marketing, Sales, and Enablement leaders to support end‑to‑end GTM planning and launch execution
Facilitate design and delivery of structured enablement plans for priority launches, including messaging, artifacts, and seller guidance
Ensure sellers and managers are equipped with execution‑ready tools, not just information
Cross‑Functional Leadership & Governance
Act as a senior enablement partner to GTM and commercial leadership
Establish post‑launch feedback loops, execution reviews, and optimization cycles
Drive alignment across functions to reduce fragmentation and improve speed to impact
Partner closely with Lead Generation & Activation to ensure GTM initiatives transition smoothly from launch readiness into sustained in‑market execution
Measurement & Continuous Improvement
Monitor GTM launch execution effectiveness and enablement adoption
Identify gaps, risks, and opportunities to improve launch quality and consistency
Use insights to refine enablement approaches and inform future GTM initiatives
Qualifications
Bachelor's degree or equivalent experience
8‑10+ years experience in sales enablement, go‑to‑market execution, commercial operations, or related roles
Deep understanding of B2B GTM motions and commercial execution dynamics
Proven ability to operate cross‑functionally and influence senior stakeholders
Strong strategic thinking paired with hands‑on execution discipline
Excellent communication skills and executive presence
Experience working in a global, matrixed environment
Additional Information This role has a market‑competitive salary aligned to level, experience, and location. Actual compensation will vary depending on qualifications, skills, and geography. This role may be eligible for a performance‑based bonus.
Our Benefits
Flexible working environment
Comprehensive healthcare coverage
Retirement savings plans with company contributions
Paid parental leave and generous time off
Volunteer time off
LinkedIn Learning and professional development resources
Employee Assistance Program (EAP)
AI & Hiring Transparency NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including resume screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks. All AI usage is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans.
Our Commitment to Diversity, Equity, and Inclusion At NIQ, we are committed to fostering an inclusive workplace that reflects the diversity of the markets and communities we serve. All employment decisions are made without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, veteran status, or any other protected characteristic.
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