VP National Marketing – The Cosmopolitan
MGM Resorts International, Las Vegas, NV, United States
Las Vegas, Nevada
The SHOW Comes Alive At MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
The Job The Vice President National Marketing is responsible for Developing marketing strategies with Corporate Casino Marketing, International Marketing, and VP of National Marketing at our sister properties. The Vice President National Marketing is responsible for implementation of strategic tactical marketing programs for competitive positioning in the marketplace. This position provides oversight to ensure all marketing efforts are in accordance with overall business objectives, ensure campaigns and programs are competitive with the market and ensure programs are designed within budget guidelines and the strategic plan.
The Day-to-day
Develops marketing strategies with the EVP Casino Marketing, President Customer Development and VP of National Marketing at our sister properties. Implements relationship management and customer development strategy that compliments the property through the utilization of software and marketing tools and in partnership with Corporate Casino Marketing.
Establishes casino campaigns for special events/promotions that support all Properties and/or each individual brand. Directs and provides oversight of cross marketing initiatives for MGM Resorts properties to ensure company assets are optimally utilized and maximized to enhance the customer experience. Analyzes effectiveness of casino marketing programs and identifies areas of opportunity based on known industry trends that focus on casino revenue and profitability for the property.
Ensures the integrity and effective measurement of all casino marketing programs. Executes processes that ensure quality control, cost measures, and other techniques for maximizing the effective delivery of customer service and profitability. Applies economic and accounting principles in the analysis and reporting financial data as it relates to Marketing programs.
Executes marketing strategies that ensure the targeted return on sales and maximum revenue for gaming operations. Coordinates all plans with Casino Marketing and the property operational units.
Oversees and monitors appropriate issuance of casino credit to gaming customers in accordance with Company policies and procedures and minimizes credit risk.
The Ideal Candidate
The ideal candidate brings extensive leadership experience within a large casino or resort environment, supported by a bachelor’s degree (preferred) and at least six years of relevant operational management experience.
This individual demonstrates strong leadership capabilities with a proven ability to engage, develop, recognize, and mentor teams while fostering a high-performance culture.
They excel at managing multiple priorities in fast-paced settings, make timely and effective decisions, and apply strong project management skills to successfully plan and execute initiatives. Highly organized and detail-oriented, the candidate maintains exceptional service standards while performing effectively under pressure and tight deadlines.
The Perks & Benefits
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking on and off shift
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
View Job Description View Job Description https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19624
Are you ready to
JOIN THE SHOW ? Apply today!
#J-18808-Ljbffr
The SHOW Comes Alive At MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
The Job The Vice President National Marketing is responsible for Developing marketing strategies with Corporate Casino Marketing, International Marketing, and VP of National Marketing at our sister properties. The Vice President National Marketing is responsible for implementation of strategic tactical marketing programs for competitive positioning in the marketplace. This position provides oversight to ensure all marketing efforts are in accordance with overall business objectives, ensure campaigns and programs are competitive with the market and ensure programs are designed within budget guidelines and the strategic plan.
The Day-to-day
Develops marketing strategies with the EVP Casino Marketing, President Customer Development and VP of National Marketing at our sister properties. Implements relationship management and customer development strategy that compliments the property through the utilization of software and marketing tools and in partnership with Corporate Casino Marketing.
Establishes casino campaigns for special events/promotions that support all Properties and/or each individual brand. Directs and provides oversight of cross marketing initiatives for MGM Resorts properties to ensure company assets are optimally utilized and maximized to enhance the customer experience. Analyzes effectiveness of casino marketing programs and identifies areas of opportunity based on known industry trends that focus on casino revenue and profitability for the property.
Ensures the integrity and effective measurement of all casino marketing programs. Executes processes that ensure quality control, cost measures, and other techniques for maximizing the effective delivery of customer service and profitability. Applies economic and accounting principles in the analysis and reporting financial data as it relates to Marketing programs.
Executes marketing strategies that ensure the targeted return on sales and maximum revenue for gaming operations. Coordinates all plans with Casino Marketing and the property operational units.
Oversees and monitors appropriate issuance of casino credit to gaming customers in accordance with Company policies and procedures and minimizes credit risk.
The Ideal Candidate
The ideal candidate brings extensive leadership experience within a large casino or resort environment, supported by a bachelor’s degree (preferred) and at least six years of relevant operational management experience.
This individual demonstrates strong leadership capabilities with a proven ability to engage, develop, recognize, and mentor teams while fostering a high-performance culture.
They excel at managing multiple priorities in fast-paced settings, make timely and effective decisions, and apply strong project management skills to successfully plan and execute initiatives. Highly organized and detail-oriented, the candidate maintains exceptional service standards while performing effectively under pressure and tight deadlines.
The Perks & Benefits
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking on and off shift
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
View Job Description View Job Description https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19624
Are you ready to
JOIN THE SHOW ? Apply today!
#J-18808-Ljbffr