Marketing Director - Elevate Brand & Enrollment Strategy
State of South Carolina, Columbia, SC, United States
Marketing Director
Department:
COSW College of Social Work Advertised Salary Range: Part/Full Time:
Full Time About UofSC From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. Inclusive Excellence Statement Advertised Job Summary The Director will ensure consistent, high-quality messaging across all platforms, enhance the college’s academic reputation through targeted media relations, and promote research, academic programs, and institutional news to diverse audiences. Additionally, the role provides essential support for major college events—both on and off campus—ensuring professional execution and alignment with the college’s strategic goals. Minimum Qualifications (Classified and Unclassified positions) Preferred Qualifications • Experience using CRM systems, Google Analytics, SEO , and enrollment data to guide marketing strategy. • Expertise in paid search, social media campaigns, website management, and email marketing. • Experience leading marketing teams, mentoring staff, and fostering collaboration. Knowledge/Skills/Abilities • Strong written, verbal, and interpersonal communication skills. • Knowledge of journalistic principles, practices and techniques of disseminating information to the public through news media. • Knowledge of the methods and techniques used in planning, composing, editing, and producing publication. • Ability to assess industry trends, student demographics, and competitor strategies. • Ability to develop long-term marketing plans that align with business goals. • Ability to establish and maintain effective working relationships with the news media, team members, and the general public. • Excellent organizational skills to manage multiple tasks and deadlines effectively. Job Close Date 04/06/2026 Special Instructions to Applicant Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by April 6, 2026. The University of South Carolina offers a valuable benefits package including but not limited to: • Health and Life Insurance • Retirement Programs • Paid Tuition • Dependent Scholarships • Annual Leave • Sick Leave • 13 Paid Holidays (including an extended December holiday) • Paid Parental Leave • Professional Development Opportunities Clickhttps://nam02.safelinks.protection.outlook.com/?url=https://sc.edu/about/offices_and_divisions/human_resources/careers/index.php&data=05|01|KURTRS@email.sc.edu|eca45df616784275e15908dab2a706ac|4b2a4b19d135420e8bb2b1cd238998cc|0|0|638018727680845870|Unknown|TWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0=|3000|||&sdata=j6sQGvabHDZHDmRBFwMrq8P8QCuDmChuJ/H5/8hDRUw=&reserved=0 to learn more about why you should work at USC . To apply, please visit: https://apptrkr.com/6943215 EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions. Copyright ©2025 Jobelephant.com Inc. All rights reserved. https://www.jobelephant.com/
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COSW College of Social Work Advertised Salary Range: Part/Full Time:
Full Time About UofSC From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. Inclusive Excellence Statement Advertised Job Summary The Director will ensure consistent, high-quality messaging across all platforms, enhance the college’s academic reputation through targeted media relations, and promote research, academic programs, and institutional news to diverse audiences. Additionally, the role provides essential support for major college events—both on and off campus—ensuring professional execution and alignment with the college’s strategic goals. Minimum Qualifications (Classified and Unclassified positions) Preferred Qualifications • Experience using CRM systems, Google Analytics, SEO , and enrollment data to guide marketing strategy. • Expertise in paid search, social media campaigns, website management, and email marketing. • Experience leading marketing teams, mentoring staff, and fostering collaboration. Knowledge/Skills/Abilities • Strong written, verbal, and interpersonal communication skills. • Knowledge of journalistic principles, practices and techniques of disseminating information to the public through news media. • Knowledge of the methods and techniques used in planning, composing, editing, and producing publication. • Ability to assess industry trends, student demographics, and competitor strategies. • Ability to develop long-term marketing plans that align with business goals. • Ability to establish and maintain effective working relationships with the news media, team members, and the general public. • Excellent organizational skills to manage multiple tasks and deadlines effectively. Job Close Date 04/06/2026 Special Instructions to Applicant Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by April 6, 2026. The University of South Carolina offers a valuable benefits package including but not limited to: • Health and Life Insurance • Retirement Programs • Paid Tuition • Dependent Scholarships • Annual Leave • Sick Leave • 13 Paid Holidays (including an extended December holiday) • Paid Parental Leave • Professional Development Opportunities Clickhttps://nam02.safelinks.protection.outlook.com/?url=https://sc.edu/about/offices_and_divisions/human_resources/careers/index.php&data=05|01|KURTRS@email.sc.edu|eca45df616784275e15908dab2a706ac|4b2a4b19d135420e8bb2b1cd238998cc|0|0|638018727680845870|Unknown|TWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0=|3000|||&sdata=j6sQGvabHDZHDmRBFwMrq8P8QCuDmChuJ/H5/8hDRUw=&reserved=0 to learn more about why you should work at USC . To apply, please visit: https://apptrkr.com/6943215 EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions. Copyright ©2025 Jobelephant.com Inc. All rights reserved. https://www.jobelephant.com/
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