Senior Marketing Manager
CIMON, Southlake, TX, United States
CIMON is looking for a Head of Marketing to lead our marketing function — strategy, team, and results. This is a hands-on leadership role where you’ll set the direction and make sure it gets executed. You’ll own the full picture: who we’re targeting, how we’re positioned, what we’re putting into market, and whether it’s working.
You won’t be inheriting a playbook. You’ll be writing it.
We’re open to candidates who may not come from our exact industry, as long as they’ve shown the ability to quickly understand a market, research competitors, identify target audiences, and turn that insight into strong marketing strategy and execution.
What You’ll Do
Lead CIMON’s marketing strategy and ensure it connects to business outcomes
Identify target audiences, positioning, and messaging
Research competitors and market trends and translate insights into action
Spearhead the integration of AI tools and automation into marketing workflows — identifying opportunities, selecting platforms, and building scalable processes that reduce manual effort and improve performance
Evaluate and implement marketing automation across email, lead nurturing, content production, reporting, and campaign management
Build and manage a campaign calendar with clear timelines, owners, and KPIs
Lead trade show and event marketing from planning through follow-up
Develop and manage content strategy across website, case studies, application examples, email, and digital channels
Translate technical product capabilities into clear, compelling messaging for engineering and technical buyer audiences
Build and maintain CIMON’s digital presence across website, social, and email
Manage and develop the marketing team — setting expectations, giving feedback, and holding people accountable
Build systems for campaign planning, tracking, reporting, and performance review
Continuously test, iterate, and improve results based on data
Qualifications
5+ years in marketing, growth, or related roles
2+ years of people management experience
Experience in B2B marketing
Hands‑on experience with marketing automation platforms and a track record of building or improving automated workflows
Proven track record of owning campaigns or initiatives end‑to‑end
Experience defining and tracking KPIs tied to business outcomes
Strong ability to build structured plans with timelines, deliverables, and clear accountability
Proficiency with design tools (e.g., Canva, Figma, Adobe Creative Suite) with the ability to create and edit marketing assets as needed
Experience conducting market and competitor research and applying insights to strategy
Ability to quickly learn technical products and communicate their value to engineers and technical buyers
Strong writing skills and the ability to evaluate and improve content quality
Strong eye for design, brand consistency, and visual quality
Ability to give clear direction and feedback on creative assets, messaging, and presentation
Demonstrated ability to manage multiple projects and priorities simultaneously
Experience working cross‑functionally with sales, operations, and leadership
Nice to Have
Experience in industrial automation, manufacturing, or adjacent technical industries
Experience with trade shows, events, or field marketing
Familiarity with marketing to engineers, technical buyers, or channel/distributor audiences
Demonstrated experience using AI tools (e.g., for content generation, data analysis, personalization, or ad optimization) to improve marketing outcomes
Understanding of how AI‑driven search and discovery is changing B2B marketing
What We’re Looking For
Strategic thinker who can also execute
Highly organized with strong follow‑through
Proactive — brings ideas and takes ownership
Comfortable operating in ambiguity and building from scratch
Strong judgment on what drives results vs. noise
High standards for how CIMON is presented visually and verbally
We’re especially interested in candidates who can bring structure to ambiguity, build from scratch, and connect marketing activity to measurable business outcomes.
Optional:
1–2 examples of marketing initiatives you owned end‑to‑end, including goals, timeline, and results
A brief example of how you approached understanding a new market or audience
A brief example of how you measured success or failure in a campaign
#J-18808-Ljbffr
You won’t be inheriting a playbook. You’ll be writing it.
We’re open to candidates who may not come from our exact industry, as long as they’ve shown the ability to quickly understand a market, research competitors, identify target audiences, and turn that insight into strong marketing strategy and execution.
What You’ll Do
Lead CIMON’s marketing strategy and ensure it connects to business outcomes
Identify target audiences, positioning, and messaging
Research competitors and market trends and translate insights into action
Spearhead the integration of AI tools and automation into marketing workflows — identifying opportunities, selecting platforms, and building scalable processes that reduce manual effort and improve performance
Evaluate and implement marketing automation across email, lead nurturing, content production, reporting, and campaign management
Build and manage a campaign calendar with clear timelines, owners, and KPIs
Lead trade show and event marketing from planning through follow-up
Develop and manage content strategy across website, case studies, application examples, email, and digital channels
Translate technical product capabilities into clear, compelling messaging for engineering and technical buyer audiences
Build and maintain CIMON’s digital presence across website, social, and email
Manage and develop the marketing team — setting expectations, giving feedback, and holding people accountable
Build systems for campaign planning, tracking, reporting, and performance review
Continuously test, iterate, and improve results based on data
Qualifications
5+ years in marketing, growth, or related roles
2+ years of people management experience
Experience in B2B marketing
Hands‑on experience with marketing automation platforms and a track record of building or improving automated workflows
Proven track record of owning campaigns or initiatives end‑to‑end
Experience defining and tracking KPIs tied to business outcomes
Strong ability to build structured plans with timelines, deliverables, and clear accountability
Proficiency with design tools (e.g., Canva, Figma, Adobe Creative Suite) with the ability to create and edit marketing assets as needed
Experience conducting market and competitor research and applying insights to strategy
Ability to quickly learn technical products and communicate their value to engineers and technical buyers
Strong writing skills and the ability to evaluate and improve content quality
Strong eye for design, brand consistency, and visual quality
Ability to give clear direction and feedback on creative assets, messaging, and presentation
Demonstrated ability to manage multiple projects and priorities simultaneously
Experience working cross‑functionally with sales, operations, and leadership
Nice to Have
Experience in industrial automation, manufacturing, or adjacent technical industries
Experience with trade shows, events, or field marketing
Familiarity with marketing to engineers, technical buyers, or channel/distributor audiences
Demonstrated experience using AI tools (e.g., for content generation, data analysis, personalization, or ad optimization) to improve marketing outcomes
Understanding of how AI‑driven search and discovery is changing B2B marketing
What We’re Looking For
Strategic thinker who can also execute
Highly organized with strong follow‑through
Proactive — brings ideas and takes ownership
Comfortable operating in ambiguity and building from scratch
Strong judgment on what drives results vs. noise
High standards for how CIMON is presented visually and verbally
We’re especially interested in candidates who can bring structure to ambiguity, build from scratch, and connect marketing activity to measurable business outcomes.
Optional:
1–2 examples of marketing initiatives you owned end‑to‑end, including goals, timeline, and results
A brief example of how you approached understanding a new market or audience
A brief example of how you measured success or failure in a campaign
#J-18808-Ljbffr