Director of Range Operations & Shooting Sports
Sellmark Corporation, Fairfield, TX, United States
About Sellmark
Sellmark Corporation develops and distributes industry‑leading outdoor lifestyle and tactical products across multiple brands. We are committed to innovation with a purpose, delivering solutions that enhance our customers’ performance and safety. Our culture is built on proactive ownership, customer focus, and a drive to grow, while making a positive, lasting impact. We empower our teams to collaborate, take initiative, and achieve their full potential. We are looking for individuals who are motivated to grow, take ownership, and contribute to a high‑performing team.
Job Summary The Director of Range Operations & Shooting Sports will own the safety, utilization, revenue, and reputation of Sellmark Ranch’s shooting facilities. This role is responsible for leading all aspects of range operations, ensuring best‑in‑class experiences for customers, partners, and internal teams while maintaining the highest standards of safety and compliance. This individual will drive strategic growth by maximizing facility usage, developing programs and events, and identifying new revenue opportunities.
Essential Duties And Tasks Operations & Safety
Daily range operations
Safety protocols and compliance
RSO staffing, training, and performance
Match and event safety oversight
Equipment, targets, and range infrastructure readiness
Program & Revenue Development
Build and scale: membership programs, competitions and leagues, training clinics, range events for all types of participants
Achieve 70–80% range utilization within 18 months
Upsell range use into hunts and lodging
Collaborate with Hospitality and Hunting on bundled experiences
Collaboration & Brand
Work with marketing on content, events, and promotions
Represent Sellmark Ranch professionally to competitive shooting communities, Law Enforcement and military partners, high‑end private clients
Qualifications
Law Enforcement or Military background (required)
Proven commercial range leadership experience (required)
Competition shooting involvement (PRS, USPSA, NRL, etc.)
NRA Master RSO certification (required)
Strong interpersonal and leadership skills
Comfortable with high‑end and corporate clientele
Willingness to utilize on‑property housing as needed
Work Environment & Physical Requirements
Work is primarily performed outdoors in various weather conditions, including extreme heat, cold, wind, rain, and dust common to Texas climates.
This position requires frequent physical activity such as walking, bending, lifting (up to 50 lbs or more), climbing, and operating ranch equipment. Long hours of standing and manual labor are expected.
Work Schedule/Hours Schedules will vary depending on business needs, and may entail working nights, weekends and holidays. Must be flexible to work outside departmental operating hours.
Compensation, Benefits And Training
Competitive salary based on experience.
401k with company match.
Excellent Medical, Dental, and Vision Insurance (effective first of the month following 30 days).
Generous paid time off
Access to company wellness amenities: gym, sauna, chiropractor, cafeteria, and event space.
Intensive training program with ongoing professional development and career growth opportunities.
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Job Summary The Director of Range Operations & Shooting Sports will own the safety, utilization, revenue, and reputation of Sellmark Ranch’s shooting facilities. This role is responsible for leading all aspects of range operations, ensuring best‑in‑class experiences for customers, partners, and internal teams while maintaining the highest standards of safety and compliance. This individual will drive strategic growth by maximizing facility usage, developing programs and events, and identifying new revenue opportunities.
Essential Duties And Tasks Operations & Safety
Daily range operations
Safety protocols and compliance
RSO staffing, training, and performance
Match and event safety oversight
Equipment, targets, and range infrastructure readiness
Program & Revenue Development
Build and scale: membership programs, competitions and leagues, training clinics, range events for all types of participants
Achieve 70–80% range utilization within 18 months
Upsell range use into hunts and lodging
Collaborate with Hospitality and Hunting on bundled experiences
Collaboration & Brand
Work with marketing on content, events, and promotions
Represent Sellmark Ranch professionally to competitive shooting communities, Law Enforcement and military partners, high‑end private clients
Qualifications
Law Enforcement or Military background (required)
Proven commercial range leadership experience (required)
Competition shooting involvement (PRS, USPSA, NRL, etc.)
NRA Master RSO certification (required)
Strong interpersonal and leadership skills
Comfortable with high‑end and corporate clientele
Willingness to utilize on‑property housing as needed
Work Environment & Physical Requirements
Work is primarily performed outdoors in various weather conditions, including extreme heat, cold, wind, rain, and dust common to Texas climates.
This position requires frequent physical activity such as walking, bending, lifting (up to 50 lbs or more), climbing, and operating ranch equipment. Long hours of standing and manual labor are expected.
Work Schedule/Hours Schedules will vary depending on business needs, and may entail working nights, weekends and holidays. Must be flexible to work outside departmental operating hours.
Compensation, Benefits And Training
Competitive salary based on experience.
401k with company match.
Excellent Medical, Dental, and Vision Insurance (effective first of the month following 30 days).
Generous paid time off
Access to company wellness amenities: gym, sauna, chiropractor, cafeteria, and event space.
Intensive training program with ongoing professional development and career growth opportunities.
#J-18808-Ljbffr