Field Marketing Team Lead
Ola Mate, New York, NY, United States
At Ola Mate, we’re on a mission to fuel the ambition of every doer and visionary by harnessing the spirit of fun and the power of nature. Inspired by rich traditions and cherished moments spent drinking yerba mate in Nonna’s kitchen, we aim to blend the vibrant cultural elements of Argentina into every can, sparking connections and empowering people through this extraordinary plant. Join us by diving into the unique and wonderful world of mate, one sip at a time.
Role Overview We’re looking for a dynamic and hands‑on Field Marketing Team Lead to spearhead our local marketing efforts in NYC. This role requires an experienced leader who can organize and execute events, build strong relationships with partners and retailers, and manage a team of 2-3 brand ambassadors. If you have a passion for yerba mate, a creative brain, and a love of human connection, this is the role for you!
Key Responsibilities
Represent Ola Mate at local events, sampling opportunities, in-store demos, and pop‑up activations
Manage and schedule a team of 2‑3 Brand Ambassadors in NYC and the surrounding areas
Identify and secure local events, partnerships, and opportunities that resonate with Ola Mate's target consumers
Collaborate with retailers to educate staff, support merchandising efforts, and engage with customers through product demos
Develop market heat maps to target key consumer areas and support influential retailers
Foster connections with creatives and artistic communities to increase brand awareness
Capture high‑quality content from moments in the field as an extension of our social channel in the field
Oversee and manage product inventory and infrastructure at a regional warehouse to support ongoing activations
Collect and report consumer data from events and demos
Pass along new retailer opportunities to sales team for follow‑up
Qualifications
3-4 years of field marketing experience, preferably in CPG or Food & Beverage industries
Deep understanding of nuances, trends, and consumer demographics within your market
Proven experience hiring, managing, and leading a team of field marketing Brand Ambassadors
Not afraid to get your hands dirty, working solo and alongside your team
Competent self‑starter with ability to problem solve while managing competing priorities
Strong connection to Latino, collegiate, and creative communities
Ability to analyze the market and make informed decisions based on trends
Must have reliable transportation and/or clean driving record for driving company vehicle
Must be able to move product, event setup, and sampling materials
Competency in social media content production is a plus
Compensation
Contracted 1099 position at $30/hour and 30-40 hours per week depending on availability
Mileage reimbursement for personal vehicle use to storage and activation locations
Tolls and parking reimbursement to event and activity locations
3 cases of Ola Mate per month for personal use and gifting
Job‑related expense reimbursement
Why Join Us?
We’re a disruptive brand at the forefront of the organic energy industry.
We’re on a mission to make a name for ourselves and change the industry
We’re a passionate, collaborative team – welcoming input and ideas from everyone in our business
We’re proud to invest in our people – offering competitive compensation and opportunities for growth
All you can drink of the best tasting sparkling yerba mate in the world ;)
#J-18808-Ljbffr
Role Overview We’re looking for a dynamic and hands‑on Field Marketing Team Lead to spearhead our local marketing efforts in NYC. This role requires an experienced leader who can organize and execute events, build strong relationships with partners and retailers, and manage a team of 2-3 brand ambassadors. If you have a passion for yerba mate, a creative brain, and a love of human connection, this is the role for you!
Key Responsibilities
Represent Ola Mate at local events, sampling opportunities, in-store demos, and pop‑up activations
Manage and schedule a team of 2‑3 Brand Ambassadors in NYC and the surrounding areas
Identify and secure local events, partnerships, and opportunities that resonate with Ola Mate's target consumers
Collaborate with retailers to educate staff, support merchandising efforts, and engage with customers through product demos
Develop market heat maps to target key consumer areas and support influential retailers
Foster connections with creatives and artistic communities to increase brand awareness
Capture high‑quality content from moments in the field as an extension of our social channel in the field
Oversee and manage product inventory and infrastructure at a regional warehouse to support ongoing activations
Collect and report consumer data from events and demos
Pass along new retailer opportunities to sales team for follow‑up
Qualifications
3-4 years of field marketing experience, preferably in CPG or Food & Beverage industries
Deep understanding of nuances, trends, and consumer demographics within your market
Proven experience hiring, managing, and leading a team of field marketing Brand Ambassadors
Not afraid to get your hands dirty, working solo and alongside your team
Competent self‑starter with ability to problem solve while managing competing priorities
Strong connection to Latino, collegiate, and creative communities
Ability to analyze the market and make informed decisions based on trends
Must have reliable transportation and/or clean driving record for driving company vehicle
Must be able to move product, event setup, and sampling materials
Competency in social media content production is a plus
Compensation
Contracted 1099 position at $30/hour and 30-40 hours per week depending on availability
Mileage reimbursement for personal vehicle use to storage and activation locations
Tolls and parking reimbursement to event and activity locations
3 cases of Ola Mate per month for personal use and gifting
Job‑related expense reimbursement
Why Join Us?
We’re a disruptive brand at the forefront of the organic energy industry.
We’re on a mission to make a name for ourselves and change the industry
We’re a passionate, collaborative team – welcoming input and ideas from everyone in our business
We’re proud to invest in our people – offering competitive compensation and opportunities for growth
All you can drink of the best tasting sparkling yerba mate in the world ;)
#J-18808-Ljbffr