Assistant Director, Enrollment Management
Tulane University, New Orleans, LA, United States
Job Description
Reporting to the Dean of Nursing, the Assistant Director of Enrollment Management (ADEM) is responsible for the comprehensive management of marketing, recruitment, and enrollment funnel operations for Nursing to drive performance. This role initiates, sets goals, plans, implements, and executes the enrollment vision by providing leadership, coordination, and hands‑on management of the full admissions lifecycle. The ADEM leads and manages the entire enrollment funnel, from prospect generation through matriculation, by developing, implementing, and assessing targeted recruitment and marketing strategies designed to attract, engage, and enroll appropriately qualified students. This includes collaborating with internal marketing teams and third‑party service providers to support digital campaigns, messaging, outreach initiatives, and content aligned with program goals, while managing analytics to track funnel performance, including identifying trends, forecasting enrollment, conversion rates, and yield outcomes to inform strategic adjustments to recruitment and marketing efforts.
Responsibilities
Manage the full enrollment funnel from prospect generation through matriculation.
Develop and implement targeted recruitment and marketing strategies.
Collaborate with internal marketing teams and third‑party service providers to support digital campaigns and outreach initiatives.
Track and analyze funnel performance, identify trends, and forecast enrollment to guide strategic adjustments.
Advise prospective students throughout the application and selection process, ensuring clear communication and timely reviews of applications.
Ensure operational efficiency, compliance with institutional and regulatory standards, and a student‑centered admissions experience.
Represent Nursing with professionalism and coordinate admissions operations with internal stakeholders and approved third‑party service providers.
About Us Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person’s race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane’s employment or educational programs or activities.
Tulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing an application or during any phase of the interview process, please contact the Office of Human Resources by phone at 504‑865‑4748 or by email at hr@tulane.edu.
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Responsibilities
Manage the full enrollment funnel from prospect generation through matriculation.
Develop and implement targeted recruitment and marketing strategies.
Collaborate with internal marketing teams and third‑party service providers to support digital campaigns and outreach initiatives.
Track and analyze funnel performance, identify trends, and forecast enrollment to guide strategic adjustments.
Advise prospective students throughout the application and selection process, ensuring clear communication and timely reviews of applications.
Ensure operational efficiency, compliance with institutional and regulatory standards, and a student‑centered admissions experience.
Represent Nursing with professionalism and coordinate admissions operations with internal stakeholders and approved third‑party service providers.
About Us Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person’s race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane’s employment or educational programs or activities.
Tulane University is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing an application or during any phase of the interview process, please contact the Office of Human Resources by phone at 504‑865‑4748 or by email at hr@tulane.edu.
#J-18808-Ljbffr