Marketing Director
Hattiesburg Convention Commission, Hattiesburg, MS, United States
Marketing Director Job Description
About the Hattiesburg Convention Commission
Our Portfolio Includes
State‑of‑the‑art facility for meetings, conventions, and events
Historic venue for live performances and cultural events
Innovative cultural attraction
African American Military History Museum, historic Eureka School, historic Smith Drug Company, Oseola McCarty House Museum (opening fall 2025), Moeller Military Vehicle Museum (in construction), and Generations Strong Wall
Beloved family attraction
Exciting seasonal recreation facility
Outdoor concert venue
Tourism information and services
Position Overview The Marketing Director serves as the strategic leader and visionary for all marketing, advertising, and promotional efforts across our diverse portfolio of attractions. This executive‑level position requires a proven marketing professional who can effectively coordinate and execute comprehensive marketing strategies that drive visitor engagement, increase revenue, and enhance the reputation of our varied venues while working collaboratively with individual facility managers.
Essential Responsibilities Strategic Marketing Leadership
Develop comprehensive annual and multi‑year marketing strategies for all facilities
Conduct market research and competitive analysis to identify opportunities
Create detailed marketing plans with specific goals, target audiences, messaging strategies, and performance metrics
Establish and maintain cohesive brand identity across all facilities while respecting each venue’s unique character
Stay current with industry best practices and emerging marketing technologies
Team Leadership and Staff Management
Provide direct supervision to graphic artists, social media marketers, and marketing staff
Recruit, hire, train, and evaluate marketing team members
Develop clear performance standards and provide constructive feedback
Coordinate multiple marketing campaigns across various facilities and deadlines
Foster collaboration between marketing team and facility managers
Cross‑Facility Coordination
Work effectively with facility managers responsible for day‑to‑day operations and programming
Understand unique operational requirements, target audiences, and marketing needs of each venue
Support convention center lead generation, theater show marketing, museum educational outreach, and family attraction campaigns
Respond to immediate marketing needs while maintaining long‑term strategic focus
Campaign Development and Execution
Conceptualize and execute comprehensive marketing campaigns for each facility
Utilize multiple marketing disciplines: traditional advertising, digital marketing, social media, content marketing, public relations
Oversee creation of all marketing materials maintaining consistent brand standards
Manage website, SEO, social media strategy, email marketing, and online advertising
Handle crisis communication and reputation management
Performance Measurement and Analytics
Establish comprehensive systems for measuring marketing effectiveness across all facilities
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Our Portfolio Includes
State‑of‑the‑art facility for meetings, conventions, and events
Historic venue for live performances and cultural events
Innovative cultural attraction
African American Military History Museum, historic Eureka School, historic Smith Drug Company, Oseola McCarty House Museum (opening fall 2025), Moeller Military Vehicle Museum (in construction), and Generations Strong Wall
Beloved family attraction
Exciting seasonal recreation facility
Outdoor concert venue
Tourism information and services
Position Overview The Marketing Director serves as the strategic leader and visionary for all marketing, advertising, and promotional efforts across our diverse portfolio of attractions. This executive‑level position requires a proven marketing professional who can effectively coordinate and execute comprehensive marketing strategies that drive visitor engagement, increase revenue, and enhance the reputation of our varied venues while working collaboratively with individual facility managers.
Essential Responsibilities Strategic Marketing Leadership
Develop comprehensive annual and multi‑year marketing strategies for all facilities
Conduct market research and competitive analysis to identify opportunities
Create detailed marketing plans with specific goals, target audiences, messaging strategies, and performance metrics
Establish and maintain cohesive brand identity across all facilities while respecting each venue’s unique character
Stay current with industry best practices and emerging marketing technologies
Team Leadership and Staff Management
Provide direct supervision to graphic artists, social media marketers, and marketing staff
Recruit, hire, train, and evaluate marketing team members
Develop clear performance standards and provide constructive feedback
Coordinate multiple marketing campaigns across various facilities and deadlines
Foster collaboration between marketing team and facility managers
Cross‑Facility Coordination
Work effectively with facility managers responsible for day‑to‑day operations and programming
Understand unique operational requirements, target audiences, and marketing needs of each venue
Support convention center lead generation, theater show marketing, museum educational outreach, and family attraction campaigns
Respond to immediate marketing needs while maintaining long‑term strategic focus
Campaign Development and Execution
Conceptualize and execute comprehensive marketing campaigns for each facility
Utilize multiple marketing disciplines: traditional advertising, digital marketing, social media, content marketing, public relations
Oversee creation of all marketing materials maintaining consistent brand standards
Manage website, SEO, social media strategy, email marketing, and online advertising
Handle crisis communication and reputation management
Performance Measurement and Analytics
Establish comprehensive systems for measuring marketing effectiveness across all facilities
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