Director of Marketing & Communication
Catholic Recruiter Associates, Oakland, CA, United States
Director of Marketing and Communications: Catholic Charities East Bay (Diocese of Oakland)
Catholic Charities East Bay is a nationally accredited non‑profit social services agency. Since 1935, we have provided innovative solutions to help people who struggle with poverty and other complex issues. We offer immigration legal services, housing assistance, and mental health and wellness.
Responsibilities
Oversee digital marketing, social media, email marketing, print communications, collateral, photo and video shoots, onsite signage, etc.
Plan, write, design, and send monthly newsletters to all CCEB subscribers.
Support fundraising campaigns and donor communications in partnership with the Development team.
Produce marketing materials that provide overall agency messaging, promote events and support CCEB programs.
Design and create an annual Impact Report.
Develop guidelines for all logo use and manage creative direction and approval for all flyers and marketing materials created by other departments or program partners.
Lead visibility campaigns to promote programs, events, and other initiatives.
Manage one full‑time in‑house social media coordinator.
Develop annual department strategy and the supporting budget for department objectives.
Develop strategic communications, media strategy, website content and social media campaigns.
Create and maintain a communication/marketing calendar with submission deadlines for all programs.
Provide copywriting templates and guidelines to key departments and review and edit all content before publication to ensure quality and consistency.
Conduct necessary surveys for customer feedback.
Develop the internal processes and approval for all corresponding work by other departments to ensure consistent messaging.
Develop and produce materials promoting all CCEB events.
Oversee all aspects of the CCEB website including design, stories, functionality, and update with news articles.
Manage relationships with freelance designers, photographers, and web developers.
Manage all social media and communication systems which include Vimeo, Constant Contact, LinkedIn, Facebook, and Instagram.
Increase audience reach and engagement across all social media platforms.
Other duties as assigned.
Media and Public Relations
Serve as the primary contact for press and media inquiries.
Monitor Bay Area media for emerging stories and opportunities.
Identify opportunities for advertising and paid partnerships to promote the brand.
Qualifications
Minimum of 5+ years of marketing and communications experience with demonstrated success in donor driven or mission driven organization.
Bachelor's degree in Marketing, Communications, Public Relations or related field.
Proven success in brand management, digital marketing, and media relations.
Strong writing, editing, and storytelling skills with ability to craft compelling narratives.
Proven ability to develop and execute comprehensive communication strategies.
Experience with website management, email marketing platforms, social media and analytics tools.
Hands‑on experience with design tools (Canva, Adobe Creative Suite or similar) and ability to create marketing materials.
Demonstrated success working in lean environments and building systems from scratch and experience launching or rebranding in a major initiative, facility or campaign.
Experience supervising staff and managing budgets.
Strong interpersonal skills with ability to coach and support all staff.
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Responsibilities
Oversee digital marketing, social media, email marketing, print communications, collateral, photo and video shoots, onsite signage, etc.
Plan, write, design, and send monthly newsletters to all CCEB subscribers.
Support fundraising campaigns and donor communications in partnership with the Development team.
Produce marketing materials that provide overall agency messaging, promote events and support CCEB programs.
Design and create an annual Impact Report.
Develop guidelines for all logo use and manage creative direction and approval for all flyers and marketing materials created by other departments or program partners.
Lead visibility campaigns to promote programs, events, and other initiatives.
Manage one full‑time in‑house social media coordinator.
Develop annual department strategy and the supporting budget for department objectives.
Develop strategic communications, media strategy, website content and social media campaigns.
Create and maintain a communication/marketing calendar with submission deadlines for all programs.
Provide copywriting templates and guidelines to key departments and review and edit all content before publication to ensure quality and consistency.
Conduct necessary surveys for customer feedback.
Develop the internal processes and approval for all corresponding work by other departments to ensure consistent messaging.
Develop and produce materials promoting all CCEB events.
Oversee all aspects of the CCEB website including design, stories, functionality, and update with news articles.
Manage relationships with freelance designers, photographers, and web developers.
Manage all social media and communication systems which include Vimeo, Constant Contact, LinkedIn, Facebook, and Instagram.
Increase audience reach and engagement across all social media platforms.
Other duties as assigned.
Media and Public Relations
Serve as the primary contact for press and media inquiries.
Monitor Bay Area media for emerging stories and opportunities.
Identify opportunities for advertising and paid partnerships to promote the brand.
Qualifications
Minimum of 5+ years of marketing and communications experience with demonstrated success in donor driven or mission driven organization.
Bachelor's degree in Marketing, Communications, Public Relations or related field.
Proven success in brand management, digital marketing, and media relations.
Strong writing, editing, and storytelling skills with ability to craft compelling narratives.
Proven ability to develop and execute comprehensive communication strategies.
Experience with website management, email marketing platforms, social media and analytics tools.
Hands‑on experience with design tools (Canva, Adobe Creative Suite or similar) and ability to create marketing materials.
Demonstrated success working in lean environments and building systems from scratch and experience launching or rebranding in a major initiative, facility or campaign.
Experience supervising staff and managing budgets.
Strong interpersonal skills with ability to coach and support all staff.
#J-18808-Ljbffr