Associate Director of Annual and Integrated Giving
East Stroudsburg University Foundation, East Stroudsburg, PA, United States
The East Stroudsburg University Foundation, the 501(c)(3) affiliate of East Stroudsburg University, seeks a talented, experienced, and energetic development professional to serve as the Associate Director of Annual and Integrated Giving. The Associate Director plays a key role in the Alumni Engagement and Annual Giving Office, shaping how alumni, students, and donors experience philanthropy at ESU. This position blends campaign strategy, storytelling, audience segmentation, and donor experience to strengthen participation, increase annual revenue, and advance the mission of the ESU Foundation through the Warrior Fund and other giving priorities.
Essential Functions Reporting to the Director of Alumni Engagement and Annual Giving, this individual will work independently and collaboratively with colleagues across the Foundation and university to create and design integrated giving campaigns, donor communications, and planning stewardship experiences that engage alumni and inspire giving. The successful candidate will bring a balance of creativity and analytical strategy. Someone who sees philanthropy as both a communication and a relationship‑building discipline.
Multi-Channel Campaign Strategy and Messaging
Lead the planning, execution, and analysis of annual giving campaigns across email, direct mail, digital platforms, social media, and emerging channels
Develop compelling and donor‑centered messaging that aligns with the Foundation’s mission and brand voice
Build and manage campaign calendars, timelines, and creative direction to support solicitation, engagement, and stewardship goals
Audience Segmentation and Personalization
Use data insights to shape donor journeys, segment audiences, and deliver content tailored to donor interests, behavior, and affinity
Partner with Advancement Services to track performance metrics, test strategies, and refine future communications
Develop targeted campaigns for first‑time donors, LYBUNT/SYBUNT audiences, lapsed donors, non‑donors’ students, alumni, and leadership annual giving prospects
Donor Experience and Stewardship Collaboration
Work closely with Donor Relations and Stewardship to align solicitations with impact reporting, acknowledgments, and donor touchpoints
Support coordinated retention strategies, including thank‑you communications, loyalty recognition, and recurring gift messaging
Ensure annual giving efforts are supportive of the donor experience
Digital Content and Engagement
Lead storytelling and content creation around the Warrior Fund, including impact stories, visuals, video scripts, and platform‑specific messaging
Develop and manage email series, giving pages, crowdfunding content, and digital assets that support donor conversion and retention
Monitor performance analytics to optimize engagement and drive measurable results
Integrated Giving Initiatives
Oversee signature programs that strengthen the giving pipeline, including senior class gift participation, student philanthropy, giving days, and leadership annual giving
Guide student and young alumni philanthropy efforts that cultivate long‑term giving habits and donor identity
Develop innovative giving opportunities tied to affinity groups, faculty and staff, athletics, academic areas, or milestone experiences
Cross‑Campus and Internal Collaboration
Partner with Associate Director of Alumni Engagement and Outreach to integrate giving messages into reunions, chapters, Homecoming, affinity groups, and signature events
Coordinate with Advancement Services, Donor Relations, and Stewardship to align audience strategy, data needs, and campaign delivery
Serve as a strategic partner to enhance visibility in shaping how philanthropy is communicated throughout the donor and alumni lifecycle
Additional Duties
Monitor daily mail and complete gift logs
Exercise professionalism and discretion in working with confidential information
Qualifications
Three or more years of relevant experience in fundraising, communications, digital engagement, or related mission‑driven work
Strong written and verbal communication skills, with the ability to craft persuasive, donor‑centered content
Ability to manage multiple projects and deadlines in a fast‑paced environment
Experience using CRM (Blackbaud NXT) or marketing platforms to segment audiences and analyze performance metrics
Collaborative, creative mindset with an ability to build relationships and influence across departments
Availability for occasional evening/weekend work and travel
Proficiency with database management systems and software platforms: i.e., Raiser’s Edge, Microsoft Office Suite, proficient in Excel
Must be able to successfully complete background checks
To Apply Application package must include:
Cover letter indicating why you are interested in this position plus salary requirements
Resume (please include start and end date of employment for each position)
Names and contact information of three professional references (at least one of which must have been immediate supervisors)
Portfolio (Preferred): Submit samples demonstrating experience in audience engagement, persuasive messaging, or mission‑driven storytelling (e.g., writing, digital content, campaign materials, or relevant links)
The East Stroudsburg University Foundation is an equal opportunity employer encouraging excellence through diversity. Excellent benefits include participation in medical, dental and vision coverage; generous retirement plan; life insurance; holidays; personal and vacation days and sick leave.
Closing Date Applications must be submitted by
March 15, 2026 . Review of applications will begin immediately and continue until the deadline. The application period may close earlier if a sufficient number of qualified candidates is received.
Notice of Nondiscrimination: East Stroudsburg University Foundation does not discriminate on the basis of race, color, national origin, religion, sex, disability, age, sexual orientation, gender identity or veteran’s status in its programs and activities in accordance with applicable federal and state laws and regulations. The following person has been designated to handle inquiries regarding this policy: CFO, East Stroudsburg University Foundation, 200 Prospect Street, East Stroudsburg, PA 18301, 570-422-3236. For assistance or special accommodation, please call 570-422-3236.
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Essential Functions Reporting to the Director of Alumni Engagement and Annual Giving, this individual will work independently and collaboratively with colleagues across the Foundation and university to create and design integrated giving campaigns, donor communications, and planning stewardship experiences that engage alumni and inspire giving. The successful candidate will bring a balance of creativity and analytical strategy. Someone who sees philanthropy as both a communication and a relationship‑building discipline.
Multi-Channel Campaign Strategy and Messaging
Lead the planning, execution, and analysis of annual giving campaigns across email, direct mail, digital platforms, social media, and emerging channels
Develop compelling and donor‑centered messaging that aligns with the Foundation’s mission and brand voice
Build and manage campaign calendars, timelines, and creative direction to support solicitation, engagement, and stewardship goals
Audience Segmentation and Personalization
Use data insights to shape donor journeys, segment audiences, and deliver content tailored to donor interests, behavior, and affinity
Partner with Advancement Services to track performance metrics, test strategies, and refine future communications
Develop targeted campaigns for first‑time donors, LYBUNT/SYBUNT audiences, lapsed donors, non‑donors’ students, alumni, and leadership annual giving prospects
Donor Experience and Stewardship Collaboration
Work closely with Donor Relations and Stewardship to align solicitations with impact reporting, acknowledgments, and donor touchpoints
Support coordinated retention strategies, including thank‑you communications, loyalty recognition, and recurring gift messaging
Ensure annual giving efforts are supportive of the donor experience
Digital Content and Engagement
Lead storytelling and content creation around the Warrior Fund, including impact stories, visuals, video scripts, and platform‑specific messaging
Develop and manage email series, giving pages, crowdfunding content, and digital assets that support donor conversion and retention
Monitor performance analytics to optimize engagement and drive measurable results
Integrated Giving Initiatives
Oversee signature programs that strengthen the giving pipeline, including senior class gift participation, student philanthropy, giving days, and leadership annual giving
Guide student and young alumni philanthropy efforts that cultivate long‑term giving habits and donor identity
Develop innovative giving opportunities tied to affinity groups, faculty and staff, athletics, academic areas, or milestone experiences
Cross‑Campus and Internal Collaboration
Partner with Associate Director of Alumni Engagement and Outreach to integrate giving messages into reunions, chapters, Homecoming, affinity groups, and signature events
Coordinate with Advancement Services, Donor Relations, and Stewardship to align audience strategy, data needs, and campaign delivery
Serve as a strategic partner to enhance visibility in shaping how philanthropy is communicated throughout the donor and alumni lifecycle
Additional Duties
Monitor daily mail and complete gift logs
Exercise professionalism and discretion in working with confidential information
Qualifications
Three or more years of relevant experience in fundraising, communications, digital engagement, or related mission‑driven work
Strong written and verbal communication skills, with the ability to craft persuasive, donor‑centered content
Ability to manage multiple projects and deadlines in a fast‑paced environment
Experience using CRM (Blackbaud NXT) or marketing platforms to segment audiences and analyze performance metrics
Collaborative, creative mindset with an ability to build relationships and influence across departments
Availability for occasional evening/weekend work and travel
Proficiency with database management systems and software platforms: i.e., Raiser’s Edge, Microsoft Office Suite, proficient in Excel
Must be able to successfully complete background checks
To Apply Application package must include:
Cover letter indicating why you are interested in this position plus salary requirements
Resume (please include start and end date of employment for each position)
Names and contact information of three professional references (at least one of which must have been immediate supervisors)
Portfolio (Preferred): Submit samples demonstrating experience in audience engagement, persuasive messaging, or mission‑driven storytelling (e.g., writing, digital content, campaign materials, or relevant links)
The East Stroudsburg University Foundation is an equal opportunity employer encouraging excellence through diversity. Excellent benefits include participation in medical, dental and vision coverage; generous retirement plan; life insurance; holidays; personal and vacation days and sick leave.
Closing Date Applications must be submitted by
March 15, 2026 . Review of applications will begin immediately and continue until the deadline. The application period may close earlier if a sufficient number of qualified candidates is received.
Notice of Nondiscrimination: East Stroudsburg University Foundation does not discriminate on the basis of race, color, national origin, religion, sex, disability, age, sexual orientation, gender identity or veteran’s status in its programs and activities in accordance with applicable federal and state laws and regulations. The following person has been designated to handle inquiries regarding this policy: CFO, East Stroudsburg University Foundation, 200 Prospect Street, East Stroudsburg, PA 18301, 570-422-3236. For assistance or special accommodation, please call 570-422-3236.
#J-18808-Ljbffr