Director of Distribution

The Director of Distribution is accountable for owning and optimizing channel strategy, rate integrity, and connectivity across all electronic distribution platforms, including Marriott distribution systems. The role works cross-functionally with Marketing, Sales and Operations to drive visibility, demand, and net revenue performance while ensuring rate parity, brand standards, and platform compliance, and reports to the Vice President of Revenue Management. Essential Functions: Own and execute each hotel’s distribution strategy across direct, OTA, GDS, wholesale, and Marriott distribution platforms Manage rate loading, availability, restrictions, and inventory controls across all systems Ensure compliance with Marriott distribution standards and brand requirements where applicable Lead rate parity control and channel integrity Monitor and resolve rate parity issues across all channels Identify root causes of discrepancies and implement immediate corrective actions with internal teams and partners while establishing processes to mitigate future discrepancies Manage channel performance and expansion Analyze and report production, cost of sale, conversion, and contribution by channel Evaluate, onboard, and optimize new distribution partners and connectivity opportunities Oversee content, merchandising, and channel readiness Ensure room types, packages, add-ons, images, and descriptions are accurate and aligned across channels Partner and align with Marketing on promotions, campaigns, and digital merchandising strategies Serve as the distribution systems and connectivity expert Act as primary owner for Synxis, channel manager, Marriott systems, and distribution-related tools Coordinate testing, launches, and ongoing optimization of new integrations and features Qualifications Experience in hotel distribution, revenue management, or eCommerce within a hotel or hospitality environment Working knowledge of Synxis, channel managers, OTAs, and Marriott distribution platforms Demonstrated experience managing rate parity and channel compliance Strong analytical skills with the ability to interpret channel and performance data Experience supporting multi-property or portfolio environments preferred Experience onboarding new distribution partners or managing connectivity integrations preferred

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