Loyalty Strategy Senior Analyst
Choice Hotels International, North Bethesda, MD, United States
The Senior Analyst, Loyalty Strategy & Program Analytics plays a critical role in shaping the economics, design, and performance of the Choice Privileges loyalty program. This role provides insights that inform reward night pricing, points economics, tier design, and member engagement strategies. The Senior Analyst partners closely with Loyalty Strategy, Partnerships, Revenue Management, Finance, and Marketing to evaluate member behavior, quantify tradeoffs, and support data-driven decision-making. This role is highly analytical and hands‑on, with a strong focus on SQL-based analysis, dashboards, and storytelling.
RESPONSIBILITIES Loyalty currency & program economics analytics
Analyze points earning and redemption behavior, including issuance, redemption velocity, and breakage patterns, to support sustainable loyalty program economics.
Build and maintain analytical models that evaluate the cost, value, and behavioral impact of loyalty currency across member segments.
Support forecasting and monitoring of loyalty‑related financial metrics, including points liability and redemption trends.
Reward night & pricing analytics
Provide analytical support for reward night pricing, including static, dynamic, and seasonal pricing structures.
Evaluate redemption demand, elasticity, and booking behavior to identify opportunities to improve reward night availability, engagement, and profitability.
Partner with Revenue Management and Loyalty Strategy to assess tradeoffs between paid demand, reward demand, and inventory utilization.
Member behavior, engagement & tier analytics
Analyze member lifecycle behavior, including acquisition, activation, engagement, retention, and churn, with a focus on how loyalty currency and benefits influence behavior.
Support program benefits design through financial and behavioral modeling.
Measure the impact of loyalty initiatives (e.g., promotions, bonuses, new benefits) on incremental bookings, frequency, and long‑term member value.
Experimentation & performance measurement
Design and analyze tests and pilots related to loyalty pricing, promotions, and engagement strategies.
Quantify incremental impact versus subsidized behavior and translate findings into clear recommendations.
Develop dashboards and recurring reporting that track loyalty performance, member behavior, and program health.
Decision support & storytelling
Translate complex analyses into concise, decision‑ready insights for senior leaders.
Prepare executive‑ready materials that clearly articulate tradeoffs, risks, and opportunities.
Serve as a trusted analytical partner to Loyalty Strategy and cross‑functional stakeholders.
QUALIFICATIONS Employment Experience
2+ years in travel loyalty analytics, revenue management or loyalty program management strongly preferred
Experience analyzing customer behavior, pricing, promotions, or program economics in a data‑rich environment.
Technical Skills
Advanced SQL skills (Redshift) with experience querying and analyzing large datasets
Strong experience building dashboards and visualizations using Tableau, Power BI, or similar tools.
Advanced Excel skills, including financial modeling and scenario analysis.
Familiarity with experimentation and A/B testing frameworks.
Exposure to loyalty platforms, reservation systems, or CRM data is a plus.
Additional Skills & Competencies
Analytical rigor: Strong ability to structure problems, analyze data, and draw clear conclusions.
Business judgment: Understands how analytics connect to customer behavior and commercial outcomes.
Communication & storytelling: Able to explain complex findings clearly to non‑technical audiences.
Collaboration: Effective partner across Loyalty, Finance, Revenue Management, and Marketing.
Curiosity & ownership: Proactively identifies questions, opportunities, and areas for improvement.
Education Requirements
Bachelor’s degree in Hospitality, Business, Economics, Finance, Data Science, Analytics, or a related field required. Master’s degree in related field strongly preferred.
Analytics and financial certifications a plus but not required.
Note This role is not eligible for visa sponsorship.
Salary Range The salary range for this position is $75,553 - $88,886.
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time‑off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high‑quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations North Bethesda, MD Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver
#J-18808-Ljbffr
RESPONSIBILITIES Loyalty currency & program economics analytics
Analyze points earning and redemption behavior, including issuance, redemption velocity, and breakage patterns, to support sustainable loyalty program economics.
Build and maintain analytical models that evaluate the cost, value, and behavioral impact of loyalty currency across member segments.
Support forecasting and monitoring of loyalty‑related financial metrics, including points liability and redemption trends.
Reward night & pricing analytics
Provide analytical support for reward night pricing, including static, dynamic, and seasonal pricing structures.
Evaluate redemption demand, elasticity, and booking behavior to identify opportunities to improve reward night availability, engagement, and profitability.
Partner with Revenue Management and Loyalty Strategy to assess tradeoffs between paid demand, reward demand, and inventory utilization.
Member behavior, engagement & tier analytics
Analyze member lifecycle behavior, including acquisition, activation, engagement, retention, and churn, with a focus on how loyalty currency and benefits influence behavior.
Support program benefits design through financial and behavioral modeling.
Measure the impact of loyalty initiatives (e.g., promotions, bonuses, new benefits) on incremental bookings, frequency, and long‑term member value.
Experimentation & performance measurement
Design and analyze tests and pilots related to loyalty pricing, promotions, and engagement strategies.
Quantify incremental impact versus subsidized behavior and translate findings into clear recommendations.
Develop dashboards and recurring reporting that track loyalty performance, member behavior, and program health.
Decision support & storytelling
Translate complex analyses into concise, decision‑ready insights for senior leaders.
Prepare executive‑ready materials that clearly articulate tradeoffs, risks, and opportunities.
Serve as a trusted analytical partner to Loyalty Strategy and cross‑functional stakeholders.
QUALIFICATIONS Employment Experience
2+ years in travel loyalty analytics, revenue management or loyalty program management strongly preferred
Experience analyzing customer behavior, pricing, promotions, or program economics in a data‑rich environment.
Technical Skills
Advanced SQL skills (Redshift) with experience querying and analyzing large datasets
Strong experience building dashboards and visualizations using Tableau, Power BI, or similar tools.
Advanced Excel skills, including financial modeling and scenario analysis.
Familiarity with experimentation and A/B testing frameworks.
Exposure to loyalty platforms, reservation systems, or CRM data is a plus.
Additional Skills & Competencies
Analytical rigor: Strong ability to structure problems, analyze data, and draw clear conclusions.
Business judgment: Understands how analytics connect to customer behavior and commercial outcomes.
Communication & storytelling: Able to explain complex findings clearly to non‑technical audiences.
Collaboration: Effective partner across Loyalty, Finance, Revenue Management, and Marketing.
Curiosity & ownership: Proactively identifies questions, opportunities, and areas for improvement.
Education Requirements
Bachelor’s degree in Hospitality, Business, Economics, Finance, Data Science, Analytics, or a related field required. Master’s degree in related field strongly preferred.
Analytics and financial certifications a plus but not required.
Note This role is not eligible for visa sponsorship.
Salary Range The salary range for this position is $75,553 - $88,886.
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time‑off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high‑quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations North Bethesda, MD Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver
#J-18808-Ljbffr